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The Might of MAAMA

In: The Economic Value of Digital Disruption

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  • Vijay Kumar

    (Azygos Consulting)

Abstract

The big five tech companies FAAMA (Facebook, Apple, Amazon, Microsoft, Alphabet) control our lives, made powerful by network effects. The combined market value of FAAMA exceeds seven trillion dollars and accounts for one quarter of S&P 500 index. Digital advertising is controlled by two landlords—Google and Facebook. Apple is the most valuable company on this planet. The big five tech companies have one proponent on their side, the user, who enjoys immense consumer surplus. FAAMA is accused of devouring competition and being the cause of many social evils. Lawmakers worldwide are trying to rein them, but not with much success.

Suggested Citation

  • Vijay Kumar, 2023. "The Might of MAAMA," Management for Professionals, in: The Economic Value of Digital Disruption, chapter 0, pages 525-688, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-19-8148-7_7
    DOI: 10.1007/978-981-19-8148-7_7
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