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How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study

In: The Global Impact of Social Innovation

Author

Listed:
  • Kathleen Schröter

    (ootiboo GmbH)

  • Angus Cameron

    (ootiboo GmbH)

Abstract

This chapter looks at a young phase of a social start-up that combines creativity, social interconnection and scientific research. Ootiboo is a newly founded social enterprise with a preparation phase of almost 2 years. With two major creativity projects in quick succession, experience showed a tremendous impact on the well-being of the people involved. Everyone, no matter if children or adults, showed a sense of ownership and sense of belonging, wanted to volunteer and showed even improvement of their mental stage and communication skills. Cross-generation, cross-milieu, interdisciplinary and inter-religion communication between volunteers was observed. The question can be asked as to whether these observations were just by chance or if similar projects could have the same impact, but the seed of forming a company around similar projects to show large-scale evidence of the hypothesis, backed by neuroscientific research around creativity, was planted.

Suggested Citation

  • Kathleen Schröter & Angus Cameron, 2022. "How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study," Management for Professionals, in: Alexander Ruthemeier & Seda Röder & Kathleen Schröter & Philipp Plugmann (ed.), The Global Impact of Social Innovation, pages 1-15, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-03849-5_1
    DOI: 10.1007/978-3-031-03849-5_1
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