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Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model

Author

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  • Robert F. Bordley

    (General Motors Research Labs)

Abstract

This note derives the Colombo/Morrison ‘hard-core loyal/potential switcher' model without assuming the existence of either hard-core loyals or potential switchers. We only assume that the relative probability of buying a product other than what one purchased previously is independent of this previous purchase. This result significantly extends the applicability of the Colombo/Morrison model.

Suggested Citation

  • Robert F. Bordley, 1989. "Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model," Marketing Science, INFORMS, vol. 8(1), pages 100-103.
    • Handle: RePEc:inm:ormksc:v:8:y:1989:i:1:p:100-103
    DOI: 10.1287/mksc.8.1.100
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    Cited by:

    1. Ashish Arora & Wesley M. Cohen & Colleen M. Cunningham, 2018. "Inventive Capabilities in the Division of Innovative Labor," NBER Working Papers 25051, National Bureau of Economic Research, Inc.

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