IDEAS home Printed from https://ideas.repec.org/a/inm/ormksc/v7y1988i2p126-140.html
   My bibliography  Save this article

An Integer Programming Approach to the Optimal Product Line Selection Problem

Author

Listed:
  • Richard D. McBride

    (University of Southern California)

  • Fred S. Zufryden

    (University of Southern California)

Abstract

A zero-one integer mathematical programming formulation is proposed to solve the optimal product line selection problem. Based on individual consumer measurements from conjoint analysis, the formulation seeks to find an optimal subset of products that is drawn from a proposed set of product alternatives with specified product characteristics. In addition to its inherent flexibility in incorporating various realistic constraints, a feature of the proposed approach is its potential determination of verifiable optimal solutions to the product line selection problem. The results of computational experience with an optimization code, known as the X-system, are presented. Using a variety of representative simulated cases, it is shown that the X-system can be used to effectively solve product line selection problems on both mainframe and AT personal computers.

Suggested Citation

  • Richard D. McBride & Fred S. Zufryden, 1988. "An Integer Programming Approach to the Optimal Product Line Selection Problem," Marketing Science, INFORMS, vol. 7(2), pages 126-140.
    • Handle: RePEc:inm:ormksc:v:7:y:1988:i:2:p:126-140
    DOI: 10.1287/mksc.7.2.126
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/mksc.7.2.126
    Download Restriction: no
    File URL: https://libkey.io/10.1287/mksc.7.2.126?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:7:y:1988:i:2:p:126-140. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.