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On “Testing Competitive Market Structures”

Author

Listed:
  • P. K. Kannan

    (University of Arizona)

  • Gordon P. Wright

    (Purdue University)

Abstract

A recent paper by Novak and Stangor (, Winter 1987) on testing competitive market structures involves testing a two-sided hypothesis to determine the nature of the competitive market structure. In this paper we provide an improvement to the Novak and Stangor procedure by considering a one-sided multivariate hypothesis and suggest methods for testing such hypotheses.

Suggested Citation

  • P. K. Kannan & Gordon P. Wright, 1991. "On “Testing Competitive Market Structures”," Marketing Science, INFORMS, vol. 10(4), pages 338-347.
    • Handle: RePEc:inm:ormksc:v:10:y:1991:i:4:p:338-347
    DOI: 10.1287/mksc.10.4.338
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    Cited by:

    1. Sudhir Voleti & Praveen K. Kopalle & Pulak Ghosh, 2015. "An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data," Management Science, INFORMS, vol. 61(11), pages 2720-2738, November.
    2. Karsten Hansen & Vishal Singh, 2009. "Market Structure Across Retail Formats," Marketing Science, INFORMS, vol. 28(4), pages 656-673, 07-08.

    More about this item

    Keywords

    market structure;

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