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Commentary on “Unobservable Effects and Business Performance: Do Fixed Effects Matter?”

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  • William Boulding

    (Duke University)

Abstract

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Suggested Citation

  • William Boulding, 1990. "Commentary on “Unobservable Effects and Business Performance: Do Fixed Effects Matter?”," Marketing Science, INFORMS, vol. 9(1), pages 88-91.
    • Handle: RePEc:inm:ormksc:v:9:y:1990:i:1:p:88-91
    DOI: 10.1287/mksc.9.1.88
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    Cited by:

    1. Nan Hu & Kevin E. Dow & Alain Yee Loong Chong & Ling Liu, 2018. "Double learning or double blinding: an investigation of vendor private information acquisition and consumer learning via online reviews," Annals of Operations Research, Springer, vol. 270(1), pages 213-234, November.
    2. William Boulding & Markus Christen, 2003. "Sustainable Pioneering Advantage? Profit Implications of Market Entry Order," Marketing Science, INFORMS, vol. 22(3), pages 371-392.
    3. Annacker, Dirk & Hildebrandt, Lutz, 2004. "Unobservable effects in structural models of business performance," Journal of Business Research, Elsevier, vol. 57(5), pages 507-517, May.
    4. Angulo-Ruiz, Fernando & Donthu, Naveen & Prior, Diego & Rialp, Josep, 2018. "How does marketing capability impact abnormal stock returns? The mediating role of growth," Journal of Business Research, Elsevier, vol. 82(C), pages 19-30.
    5. Markovitch, Dmitri G. & Huang, Dongling & Ye, Pengfei, 2020. "Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy," Journal of Business Research, Elsevier, vol. 118(C), pages 223-239.

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