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Stakeholder marketing: a definition and conceptual framework

Citations

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Cited by:

  1. Victoria Crittenden & Robert A. Peterson, 2011. "The AMS Review," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 1-3, March.
  2. Anna Sieczko & Anna J. Parzonko & Krystyna Krzyzanowska, 2024. "Generation Z Consumer Expectations Towards Online Advertising for Food Products," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 898-909.
  3. Erick Auma Omondi, 2024. "Enviropreneurial Marketing Strategies on Sustainability of Cement Industry in Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3s), pages 1945-1968, March.
  4. Leen Gorissen & Karl Vrancken & Saskia Manshoven, 2016. "Transition Thinking and Business Model Innovation–Towards a Transformative Business Model and New Role for the Reuse Centers of Limburg, Belgium," Sustainability, MDPI, vol. 8(2), pages 1-23, January.
  5. Kazadi, Kande & Lievens, Annouk & Mahr, Dominik, 2016. "Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders," Journal of Business Research, Elsevier, vol. 69(2), pages 525-540.
  6. Yuanyuan Hu & Shouming Chen & Yuexin Shao & Su Gao, 2018. "CSR and Firm Value: Evidence from China," Sustainability, MDPI, vol. 10(12), pages 1-18, December.
  7. Heiko Wieland & Nathaniel N. Hartmann & Stephen L. Vargo, 2017. "Business models as service strategy," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 925-943, November.
  8. Muhammad Iskandar Hamzah & Nurul Syafiqah Tanwir & Siti Norida Wahab & Muhammad Hafiz Abd Rashid, 2022. "Consumer perceptions of hybrid electric vehicle adoption and the green automotive market: the Malaysian evidence," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(2), pages 1827-1851, February.
  9. Lisa Huempfner & Dennis A. Kopf, 2017. "Using stakeholder marketing and social responsibility for new product development in higher education: a business Spanish model," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(2), pages 251-273, July.
  10. Obeng, Efua, 2019. "Bullseye: An argument for effectively managing retail stakeholder relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 327-335.
  11. Nathaniel D. Line & Rodney C. Runyan & Tracy Gonzalez-Padron, 2019. "Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 42-60, June.
  12. Linda D. Hollebeek & Moira K. Clark & Wafa Hammedi & René Arvola, 2021. "Cocreated brand value: theoretical model and propositions," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 413-428, July.
  13. Pera, Rebecca & Occhiocupo, Nicoletta & Clarke, Jackie, 2016. "Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective," Journal of Business Research, Elsevier, vol. 69(10), pages 4033-4041.
  14. Crittenden, Victoria L. & Crittenden, William F., 2012. "Corporate governance in emerging economies: Understanding the game," Business Horizons, Elsevier, vol. 55(6), pages 567-574.
  15. Madalina Dumitru & Raluca Gina Guse & Liliana Feleaga & Dragos Marian Mangiuc, 2015. "Marketing Communications of Value Creation in Sustainable Organizations. The Practice of Integrated Reports," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 955-955, August.
  16. Adam C. Merkle & Catherine Hessick & Britton R. Leggett & Larry Goehrig & Kenneth O’Connor, 2020. "Exploring the components of brand equity amid declining ticket sales in Major League Baseball," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(3), pages 149-164, September.
  17. Nebojsa S. Davcik & Rui Vinhas da Silva & Joe F. Hair, 2014. "Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research," Working Papers Series 2 14-02, ISCTE-IUL, Business Research Unit (BRU-IUL).
  18. Suvi Nenonen & Kaj Storbacka & Charlotta Windahl, 2019. "Capabilities for market-shaping: triggering and facilitating increased value creation," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 617-639, July.
  19. Fatoki Olawale, 2019. "Green Marketing Orientation and Environmental and Social Performance of Hospitality Firms in South Africa," Foundations of Management, Sciendo, vol. 11(1), pages 277-290, January.
  20. Ramirez, Edward, 2013. "Consumer-defined sustainably-oriented firms and factors influencing adoption," Journal of Business Research, Elsevier, vol. 66(11), pages 2202-2209.
  21. Vinod Kumar & Zillur Rahman & A. A. Kazmi, 2016. "Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies," SAGE Open, , vol. 6(3), pages 21582440166, September.
  22. Tomás F. Espino-Rodríguez, 2023. "Research on Outsourcing by Hotel Firms: Current State and Future Directions," Tourism and Hospitality, MDPI, vol. 4(1), pages 1-15, January.
  23. Kumar, V. & Ramachandran, Divya, 2021. "Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 402-424.
  24. Saeed Janani & Ranjit M. Christopher & Atanas Nik Nikolov & Michael A. Wiles, 2022. "Marketing experience of CEOs and corporate social performance," Journal of the Academy of Marketing Science, Springer, vol. 50(3), pages 460-481, May.
  25. Víctor Valero-Amaro & Clementina Galera-Casquet & María Jesús Barroso-Méndez, 2019. "Market Orientation in NGDOs: Construction of a Scale Focused on Their Stakeholders," Social Sciences, MDPI, vol. 8(8), pages 1-30, August.
  26. Vivien Beattie & Robin Roslender & Sarah Jane Smith, 2013. "Balancing on a Tightrope: Customer Relational Capital, Value Creation and Disclosure," FINANCIAL REPORTING, FrancoAngeli Editore, vol. 2013(3-4), pages 19-52.
  27. Wang, Hui-Ming Deanna & Sengupta, Sanjit, 2016. "Stakeholder relationships, brand equity, firm performance: A resource-based perspective," Journal of Business Research, Elsevier, vol. 69(12), pages 5561-5568.
  28. Rodica Boier, 2014. "Marketing And Innovation – A Relationship Approach," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
  29. Mir Danial Mousavi & Mir Damoun Mousavi, 2023. "The Effect of Stakeholder’s Pressure on firm Market Performance and the Mediating Role of Corporate Responsibility, Sustainable Supplier Selection, and Marketing Capability," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 179-191, August.
  30. Wijiharjono, Nuryadi, 2021. "The triple helix dan kapabilitas inovasi: Sebuah kerangka konseptual pemasaran ekonomi kreatif [The triple helix and innovation capabilities: A Conceptual framework of marketing for the creative ec," MPRA Paper 108263, University Library of Munich, Germany.
  31. Ozlem Ozkok & Simon J. Bell & Jagdip Singh & Kwanghui Lim, 2019. "Frontline knowledge networks in open collaboration models for service innovations," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 268-288, December.
  32. Tian, Chao & Tu, Kai & Sui, Haiqing & Sun, Qi, 2024. "Value co-creation in shared mobility: The case of carpooling in China," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
  33. Muhammad Ishtiaq Ishaq & Eleonora Di Maria, 2020. "Sustainability countenance in brand equity: a critical review and future research directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 15-34, January.
  34. Anirban Chakraborty & Swapan Deep Arora, 2022. "Managing Adversity: Brands and COVID-19," Vikalpa: The Journal for Decision Makers, , vol. 47(2), pages 106-115, June.
  35. Patel, Vijay K. & Manley, Scott C. & Hair, Joseph F. & Ferrell, O.C. & Pieper, Torsten M., 2016. "Is stakeholder orientation relevant for European firms?," European Management Journal, Elsevier, vol. 34(6), pages 650-660.
  36. Voyer, Benjamin G. & Kastanakis, Minas N. & Rhode, Ann Kristin, 2017. "Co-creating stakeholder and brand identities: A cross-cultural consumer perspective," Journal of Business Research, Elsevier, vol. 70(C), pages 399-410.
  37. Saeed Tajdini & Edward Ramirez, 2019. "Firm authenticity: the construct, research propositions, and managerial implications," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 324-338, December.
  38. Viglia, Giampaolo & Pera, Rebecca & Dyussembayeva, Shynar & Mifsud, Matthieu & Hollebeek, Linda D., 2023. "Engagement and value cocreation within a multi-stakeholder service ecosystem," Journal of Business Research, Elsevier, vol. 157(C).
  39. Lee, Ruby P. & Wei, Susan, 2023. "Do employee orientation and societal orientation matter in the customer orientation—Performance link?," Journal of Business Research, Elsevier, vol. 159(C).
  40. Gaia Rubera & Ahmet H. Kirca, 2017. "You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 741-761, September.
  41. Victoria L. Crittenden & Robert A. Peterson, 2012. "The AMS review: year 2," AMS Review, Springer;Academy of Marketing Science, vol. 2(2), pages 45-47, December.
  42. Gaurav Sinha, 2015. "Responding to Complexity: Microfinance MIS Service Providers as Complex Adaptive Systems," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 1(2), pages 163-180, July.
  43. Clark, Moira K. & Lages, Cristiana Raquel & Hollebeek, Linda D., 2020. "Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm," Journal of Business Research, Elsevier, vol. 121(C), pages 549-556.
  44. Nunan, Daniel & Di Domenico, MariaLaura, 2022. "Value creation in an algorithmic world: Towards an ethics of dynamic pricing," Journal of Business Research, Elsevier, vol. 150(C), pages 451-460.
  45. Mena, Jeannette A. & Hult, G. Tomas M. & Ferrell, O.C. & Zhang, Yufei, 2019. "Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance," Journal of Business Research, Elsevier, vol. 95(C), pages 531-543.
  46. Crosby, Lawrence A. & Ghanbarpour, Tohid, 2023. "The Drucker intangibles measurement system: An academic perspective," Journal of Business Research, Elsevier, vol. 155(PB).
  47. Swapan Deep Arora, 2024. "Consumer proactive empowerment: A systematic review and taxonomy development," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 104-121, June.
  48. Secundo, Giustina & Del Vecchio, Pasquale & Simeone, Luca & Schiuma, Giovanni, 2020. "Creativity and stakeholders' engagement in open innovation: Design for knowledge translation in technology-intensive enterprises," Journal of Business Research, Elsevier, vol. 119(C), pages 272-282.
  49. Nuryadi Wijiharjono, 2021. "The Triple Helix and The Innovation Capability: A Conceptual Framework for Creative Economic Marketing," Agregat: Jurnal Ekonomi dan Bisnis, Universitas Muhammadiyah Prof. DR HAMKA., vol. 5(1), pages 56-77.
  50. Anastasia Thyroff & Jennifer Christie Siemens & Jeff B. Murray, 2018. "Constructing a theoretical framework for the process of innovation legitimation," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 180-194, December.
  51. Kull, Alexander J. & Mena, Jeannette A. & Korschun, Daniel, 2016. "A resource-based view of stakeholder marketing," Journal of Business Research, Elsevier, vol. 69(12), pages 5553-5560.
  52. Monika Hajdas & Ryszard Kłeczek, 2024. "Victims: the missing piece in stakeholder-focused brand management puzzles," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 331-344, May.
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