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Managing Adversity: Brands and COVID-19

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  • Anirban Chakraborty
  • Swapan Deep Arora

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  • Anirban Chakraborty & Swapan Deep Arora, 2022. "Managing Adversity: Brands and COVID-19," Vikalpa: The Journal for Decision Makers, , vol. 47(2), pages 106-115, June.
    • Handle: RePEc:sae:vikjou:v:47:y:2022:i:2:p:106-115
    DOI: 10.1177/02560909221105937
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    References listed on IDEAS

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    1. G. Tomas M. Hult & Jeannette A. Mena & O. C. Ferrell & Linda Ferrell, 2011. "Stakeholder marketing: a definition and conceptual framework," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 44-65, March.
    2. Ewen Callaway & David Cyranoski & Smriti Mallapaty & Emma Stoye & Jeff Tollefson, 2020. "The coronavirus pandemic in five powerful charts," Nature, Nature, vol. 579(7800), pages 482-483, March.
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