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Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective

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  • Pera, Rebecca
  • Occhiocupo, Nicoletta
  • Clarke, Jackie

Abstract

Addressing the recent appreciation of value co-creation lying with multiple stakeholders beyond the consumer, this paper explores the motives and resources for value co-creation within a multi-stakeholder ecosystem using a case study research design. The study’s context is the Universal Exposition 2015, an ecosystem comprising disparate actors, analyzing their experiences of value co-creation from a managerial perspective. Findings show that key motives to participate in such multi-stakeholder value co-creation are reputation enhancement, experimentation, and relationship building. Through innovative resource integration practices and individual leadership characteristics, a polyphonic process of co-creation emerges that builds upon the diverse and conflicting identities. Moreover, fundamental enablers of multi-stakeholder value co-creation are trust, inclusiveness, and openness. The paper offers managerial implications with specific suggestions for harnessing value co-creation among stakeholders in multi-stakeholder ecosystems through shared purpose definition, gatekeeper identification and infrastructure design.

Suggested Citation

  • Pera, Rebecca & Occhiocupo, Nicoletta & Clarke, Jackie, 2016. "Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective," Journal of Business Research, Elsevier, vol. 69(10), pages 4033-4041.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:10:p:4033-4041
    DOI: 10.1016/j.jbusres.2016.03.047
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    References listed on IDEAS

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