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The AMS Review

Author

Listed:
  • Victoria Crittenden

    (Boston College)

  • Robert A. Peterson

    (The University of Texas at Austin)

Abstract

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Suggested Citation

  • Victoria Crittenden & Robert A. Peterson, 2011. "The AMS Review," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 1-3, March.
    • Handle: RePEc:spr:amsrev:v:1:y:2011:i:1:d:10.1007_s13162-011-0001-6
    DOI: 10.1007/s13162-011-0001-6
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    References listed on IDEAS

    as
    1. Rajan Varadarajan, 2011. "Marketing strategy: discerning the relative influence of product and firm characteristics," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 32-43, March.
    2. Shaker A. Zahra & Satish Nambisan, 2011. "Entrepreneurship in global innovation ecosystems," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 4-17, March.
    3. G. Tomas M. Hult & Jeannette A. Mena & O. C. Ferrell & Linda Ferrell, 2011. "Stakeholder marketing: a definition and conceptual framework," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 44-65, March.
    4. Gregory T. Gundlach & Kenneth C. Manning & Joseph P. Cannon, 2011. "Resale price maintenance and free riding: insights from multi-channel research," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 18-31, March.
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    Cited by:

    1. Shelby D. Hunt, 2012. "Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation," AMS Review, Springer;Academy of Marketing Science, vol. 2(1), pages 5-18, March.
    2. Maria Petrescu & Anjala S. Krishen, 2019. "Software and data in analytics: lending theory to practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 125-126, September.
    3. Kirk Plangger & Jan H. Kietzmann & Leyland F. Pitt & Pierre Berthon & David Hannah, 2013. "Nomen est omen: formalizing customer labeling theory," AMS Review, Springer;Academy of Marketing Science, vol. 3(4), pages 193-204, December.
    4. Abbie Griffin & Gloria Barczak, 2020. "Effective reviewing for conceptual journal submissions," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 36-48, June.
    5. Babin, Barry J. & Borges, Adilson & James, Kevin, 2016. "The role of retail price image in a multi-country context: France and the USA," Journal of Business Research, Elsevier, vol. 69(3), pages 1074-1081.

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