IDEAS home Printed from https://ideas.repec.org/r/oup/jconrs/v21y1995i4p708-18.html
   My bibliography  Save this item

Communication Effects of Advertising versus Direct Experience When Both Search and Experience Attributes Are Present

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Dmitry V. Zhukov & Miraj Ahmed Bhuiyan & Asad Ullah, 2015. "Utilization of the country of origin effect in product-harm crisis management: an overview of literature and a conceptual model proposition," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(2), pages 54-70, January.
  2. Szymanowski, M.G., 2009. "Consumption-based learning about brand quality : Essays on how private labels share and borrow reputation," Other publications TiSEM b12825d8-5e21-4437-adda-b, Tilburg University, School of Economics and Management.
  3. de Groot, I. Manon & Antonides, Gerrit & Read, Daniel & Raaij, W. Fred van, 2009. "The effects of direct experience on consumer product evaluation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(3), pages 509-518, June.
  4. Larceneux, Fabrice & Carpenter, Marie, 2008. "Third party labeling and the consumer decision process," HEC Research Papers Series 891, HEC Paris.
  5. Ding, Zhao & Jiang, Yuansheng, 2020. "Experience, learning behavior, and rural households’ preferences for microfinance," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304308, Agricultural and Applied Economics Association.
  6. Nitin Walia & Mark Srite & Wendy Huddleston, 2016. "Eyeing the web interface: the influence of price, product, and personal involvement," Electronic Commerce Research, Springer, vol. 16(3), pages 297-333, September.
  7. Assar Lindbeck & Solveig Wikström, 2003. "E‐exchange and the Boundary between Households and Organizations," Kyklos, Wiley Blackwell, vol. 56(3), pages 315-340, August.
  8. Lisa Klein, 2002. "Creating Virtual Experiences in Computer-Mediated Environments," Review of Marketing Science Working Papers 1-4-1001, Berkeley Electronic Press.
  9. Szymanowski, Maciej & Gijsbrechts, Els, 2013. "Patterns in consumption-based learning about brand quality for consumer packaged goods," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 219-235.
  10. Ert, Eyal & Raz, Ornit & Heiman, Amir, 2016. "(Poor) seeing is believing: When direct experience impairs product promotion," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 881-895.
  11. Velasco, Franklin & Yang, Zhiyong & Janakiraman, Narayanan, 2021. "A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance," Journal of Business Research, Elsevier, vol. 131(C), pages 735-746.
  12. repec:dau:papers:123456789/12755 is not listed on IDEAS
  13. Tingchi Liu, Matthew & Phau, Ian & Teah, Min, 2017. "“First in first out†or “last in first out†: Presentation of information order on evaluation of utilitarian products," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 148-155.
  14. Yin, Chin-Ching & Tang, Yun-Chia & Chiu, Hung-Chang & Hsieh, Yi-Ching & Lai, Yi-Ting, 2023. "Telling an authentic story by aligning with your product type and price," Journal of Business Research, Elsevier, vol. 161(C).
  15. Endo, Seiji & Yang, Jun & Park, JungKun, 2012. "The investigation on dimensions of e-satisfaction for online shoes retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 19(4), pages 398-405.
  16. Hsiu-Li Liao & Su-Houn Liu & Chi-Wen Lin, 2013. "Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website," Review of Economics & Finance, Better Advances Press, Canada, vol. 3, pages 58-69, August.
  17. Tse, Terence, 2013. "Paradox resolution: A means to achieve strategic innovation," European Management Journal, Elsevier, vol. 31(6), pages 682-696.
  18. Roy, Rajat & Naidoo, Vik, 2021. "The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making," Journal of Business Research, Elsevier, vol. 122(C), pages 411-422.
  19. Tibert Verhagen & Daniel Bloemers, 2018. "Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types," Electronic Commerce Research, Springer, vol. 18(3), pages 537-561, September.
  20. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
  21. Yang, Jun & Mai, Enping (Shirley), 2010. "Experiential goods with network externalities effects: An empirical study of online rating system," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1050-1057, September.
  22. Liao, Tze-Hsien, 2017. "Online shopping post-payment dissonance: Dissonance reduction strategy using online consumer social experiences," International Journal of Information Management, Elsevier, vol. 37(6), pages 520-538.
  23. Lim, Boon C. & Chung, Cindy M.Y., 2011. "The impact of word-of-mouth communication on attribute evaluation," Journal of Business Research, Elsevier, vol. 64(1), pages 18-23, January.
  24. Chandukala, Sandeep R. & Dotson, Jeffrey P. & Liu, Qing, 2017. "An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective," Journal of Retailing, Elsevier, vol. 93(4), pages 493-506.
  25. Peter J. Danaher & John H. Roberts & Ken Roberts & Alan Simpson, 2011. "Practice Prize Paper --Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways," Marketing Science, INFORMS, vol. 30(4), pages 586-594, July.
  26. Zenetti, German & Klapper, Daniel, 2016. "Advertising Effects Under Consumer Heterogeneity – The Moderating Role of Brand Experience, Advertising Recall and Attitude," Journal of Retailing, Elsevier, vol. 92(3), pages 352-372.
  27. Nenycz-Thiel, Magda & Romaniuk, Jenni, 2012. "Value-for-money perceptions of supermarket and private labels," Australasian marketing journal, Elsevier, vol. 20(2), pages 171-177.
  28. Citrin, Alka Varma & Stem, Donald Jr. & Spangenberg, Eric R. & Clark, Michael J., 2003. "Consumer need for tactile input: An internet retailing challenge," Journal of Business Research, Elsevier, vol. 56(11), pages 915-922, November.
  29. Frost, Jeana H. & Chance, Zoë & Norton, Michael I. & Ariely, Dan, 2008. "People are experience goods: Improving online dating with virtual dates," Journal of Interactive Marketing, Elsevier, vol. 22(1), pages 51-61.
  30. Dijkmans, Corné & Kerkhof, Peter & Beukeboom, Camiel J., 2015. "A stage to engage: Social media use and corporate reputation," Tourism Management, Elsevier, vol. 47(C), pages 58-67.
  31. Nripendra Singh & Jongsik Yu & Antonio Ariza-Montes & Heesup Han, 2023. "Exploring the impact of functional, symbolic, and experiential image on approach behaviors among state-park tourists from India, Korea, and the USA," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
  32. Jaeki Song & Fatemeh Mariam Zahedi, 2005. "A Theoretical Approach to Web Design in E-Commerce: A Belief Reinforcement Model," Management Science, INFORMS, vol. 51(8), pages 1219-1235, August.
  33. Hongshuang (Alice) Li, 2022. "Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints, message content, and usage," Production and Operations Management, Production and Operations Management Society, vol. 31(5), pages 2185-2203, May.
  34. Vicky L. Seiler & Michael J. Seiler & James R. Webb, 2006. "Impact of Homebuyer Characteristics on Service Quality in Real Estate Brokerage," International Real Estate Review, Global Social Science Institute, vol. 9(1), pages 44-61.
  35. Kim, Juran & Spielmann, Nathalie & McMillan, Sally J., 2012. "Experience effects on interactivity: Functions, processes, and perceptions," Journal of Business Research, Elsevier, vol. 65(11), pages 1543-1550.
  36. Philippe Jourdan, 2000. "Search or Experience Products: an Empirical Investigation of Services, Durable and Non-Durable Goods," Post-Print hal-01134383, HAL.
  37. Heiman, Amir & Lowengart, Oded, 2008. "The effect of information about health hazards on demand for frequently purchased commodities," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 310-318.
  38. Flavián, Carlos & Gurrea, Raquel & Orús, Carlos, 2019. "Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 1-15.
  39. Saini, Yvonne K. & Lynch, John G., 2016. "The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 702-705.
  40. Baumann, Chris & Hamin, Hamin & Chong, Amy, 2015. "The role of brand exposure and experience on brand recall—Product durables vis-à -vis FMCG," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 21-31.
  41. Gallo, Iñigo & Townsend, Claudia & Alegre, Inés, 2019. "Experiential product framing and its influence on the creation of consumer reviews," Journal of Business Research, Elsevier, vol. 98(C), pages 177-190.
  42. Faseeh Amin Beig & Fayaz Ahmad Nika, 2019. "Brand Experience and Brand Equity," Vision, , vol. 23(4), pages 410-417, December.
  43. Hubert, Marco & Florack, Arnd & Gattringer, Rafael & Eberhardt, Tim & Enkel, Ellen & Kenning, Peter, 2017. "Flag up! – Flagship products as important drivers of perceived brand innovativeness," Journal of Business Research, Elsevier, vol. 71(C), pages 154-163.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.