Value-for-money perceptions of supermarket and private labels
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DOI: 10.1016/j.ausmj.2011.12.002
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Cited by:
- Nenycz-Thiel, Magda & Romaniuk, Jenni, 2016. "Understanding premium private labels: A consumer categorisation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 22-30.
- Chimhundu, Ranga & McNeill, Lisa S. & Hamlin, Robert P., 2015. "Manufacturer and retailer brands: Is strategic coexistence the norm?," Australasian marketing journal, Elsevier, vol. 23(1), pages 49-60.
- Myung Kyo Kim & Ram Narasimhan & Tobias Schoenherr, 2020. "Leveraging Logistics Competence in New Product Sourcing: The Role of Strategic Intent and Impact on Performance," Logistics, MDPI, vol. 4(4), pages 1-17, October.
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Keywords
Private label; Supermarket; Image; Value-for-money;All these keywords.
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