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Impact of Homebuyer Characteristics on Service Quality in Real Estate Brokerage

Author

Listed:
  • Vicky L. Seiler

    (Hawaii Pacific University, Marketing Department, Honolulu, HI 96813)

  • Michael J. Seiler

    (Hawaii Pacific University, Finance Department, Honolulu, HI 96813)

  • James R. Webb

    (Cleveland State University, Department of Finance, Cleveland, OH 44115)

Abstract

This study is the first to identify whether specific individual homebuyer characteristics, such as repeat versus first- time, local versus out-of-town, individual versus joint decision-makers, and Web versus non-Web users relate to the rating of a firm’s overall service quality and whether or not the buyer will recommend the firm to others. A hedonic model reveals there is a significant linkage between repeat homebuyers and recommending the firm to others. Variations of the hedonic models are also examined. Specifically, multiple ways to measure each buyer characteristic are considered.

Suggested Citation

  • Vicky L. Seiler & Michael J. Seiler & James R. Webb, 2006. "Impact of Homebuyer Characteristics on Service Quality in Real Estate Brokerage," International Real Estate Review, Global Social Science Institute, vol. 9(1), pages 44-61.
    • Handle: RePEc:ire:issued:v:09:n:01:2006:p:44-61
    as

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    References listed on IDEAS

    as
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    More about this item

    Keywords

    service quality; homebuyer characteristics; brokerage;
    All these keywords.

    JEL classification:

    • L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services

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