The role of brand exposure and experience on brand recall—Product durables vis-à -vis FMCG
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DOI: 10.1016/j.jretconser.2014.11.003
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- Shibly, Sirajul A. & Chatterjee, Subimal, 2020. "Surprise rewards and brand evaluations: The role of intrinsic motivation and reward format," Journal of Business Research, Elsevier, vol. 113(C), pages 39-48.
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- Gianluca Fiocchi & Mona Seyed Esfahani, 2024. "Exploring the uniqueness of distinctive brand assets within the UK automotive industry," Journal of Brand Management, Palgrave Macmillan, vol. 31(1), pages 1-15, January.
- Imran Khan & Mobin Fatma, 2017. "Antecedents and outcomes of brand experience: an empirical study," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 439-452, October.
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Keywords
Brand exposure; Brand experience; Brand recall; Affectional drivers; Brand trust; Self-image congruence;All these keywords.
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