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The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making

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  • Roy, Rajat
  • Naidoo, Vik

Abstract

The current research extends the application of implicit theories to consumer behavior.

Suggested Citation

  • Roy, Rajat & Naidoo, Vik, 2021. "The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making," Journal of Business Research, Elsevier, vol. 122(C), pages 411-422.
    • Handle: RePEc:eee:jbrese:v:122:y:2021:i:c:p:411-422
    DOI: 10.1016/j.jbusres.2020.09.024
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    References listed on IDEAS

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