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Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis

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  1. Pieters, R. & de Klerk-Warmerdam, M., 1996. "Ad-Evoked Feelings : Structure and Impact on Aad and Recall," Other publications TiSEM 998931c7-9907-4b7f-894f-2, Tilburg University, School of Economics and Management.
  2. Kirca, Ahmet H. & Yaprak, Attila, 2010. "The use of meta-analysis in international business research: Its current status and suggestions for better practice," International Business Review, Elsevier, vol. 19(3), pages 306-314, June.
  3. Yue Ni & Qiqi Cheng, 2022. "The Moderating Effect of the Sense of Power on Green (NonGreen) Appeal in Promoting Sustainable Consumption," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
  4. June-Hyuk Kwon & Sally Kim & Yong-Ki Lee & Kisang Ryu, 2021. "Characteristics of Social Media Content and Their Effects on Restaurant Patrons," Sustainability, MDPI, vol. 13(2), pages 1-16, January.
  5. Simon, Françoise, 2017. "Relationship norms and media gratification in relational brand communication," Journal of Business Research, Elsevier, vol. 79(C), pages 12-22.
  6. Steven Bellman & Shruthi Arismendez & Duane Varan, 2021. "Can muted video advertising be as effective as video advertising with sound?," SN Business & Economics, Springer, vol. 1(1), pages 1-27, January.
  7. Myers, Susan D. & Deitz, George D. & Huhmann, Bruce A. & Jha, Subhash & Tatara, Jennifer H., 2020. "An eye-tracking study of attention to brand-identifying content and recall of taboo advertising," Journal of Business Research, Elsevier, vol. 111(C), pages 176-186.
  8. Kronrod, Ann & Huber, Joel, 2019. "Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 306-324.
  9. Kim, Yeolib & Peterson, Robert A., 2017. "A Meta-analysis of Online Trust Relationships in E-commerce," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 44-54.
  10. Yuan‐Shuh Lii & Kuang‐Wen Wu & May‐Ching Ding, 2013. "Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(1), pages 15-28, January.
  11. Ruiz, Salvador & Sicilia, Maria, 2004. "The impact of cognitive and/or affective processing styles on consumer response to advertising appeals," Journal of Business Research, Elsevier, vol. 57(6), pages 657-664, June.
  12. Jianming Wang & Ayong Li, 2022. "The Impact of Green Advertising Information Quality Perception on Consumers’ Response: An Empirical Analysis," Sustainability, MDPI, vol. 14(20), pages 1-21, October.
  13. Bal, Frans & Nijkamp, Peter, 1998. "A new scientific challenge in economics : theory building via synthesis," Serie Research Memoranda 0056, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
  14. Ayat Mazin Almahmoud, 2019. "The Impact of Social Media Characteristics and Customer Attitude on EWOM: An Empirical Study in Jordanian Banking Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(2), pages 169-188, April.
  15. Lancendorfer, Karen M. & Atkin, JoAnn L. & Reece, Bonnie B., 2008. "Animals in advertising: Love dogs? Love the ad!," Journal of Business Research, Elsevier, vol. 61(5), pages 384-391, May.
  16. Kuester, Madlen & Benkenstein, Martin, 2014. "Turning dissatisfied into satisfied customers: How referral reward programs affect the referrer׳s attitude and loyalty toward the recommended service provider," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 897-904.
  17. Söderlund, Magnus & Rosengren, Sara, 2003. "The Smiling Face in Marketing Appeals and its Effects on the Customer," SSE/EFI Working Paper Series in Business Administration 2003:7, Stockholm School of Economics, revised 09 Apr 2003.
  18. Martin Eisend, 2011. "How humor in advertising works: A meta-analytic test of alternative models," Marketing Letters, Springer, vol. 22(2), pages 115-132, June.
  19. M. Mercanti-Guerin, 2008. "Perception d'une annonce créative par le consommateur: construction d'une échelle de mesure et impact sur le processus de persuasion publicitaire," Post-Print hal-02054971, HAL.
  20. Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine, 2011. "Emotional advertising: Revisiting the role of product category," Journal of Business Research, Elsevier, vol. 64(4), pages 418-426, April.
  21. Muhammad Rizwan & Muhammad Nasir Jamal & Zain-Ul-Abidin & Khadeeja Gul Zareen & Arslan Khan & Barza Farhat & Rashid Khan, 2013. "The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 220-236, February.
  22. Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017. "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper 81635, University Library of Munich, Germany.
  23. M. Geuens & D. Vantomme & G. Goessaert & B. Weijters, 2003. "Assessing the impact of offline URL advertising," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/163, Ghent University, Faculty of Economics and Business Administration.
  24. Hutter, Katharina, 2014. "Unusual Location and Unexpected Execution in Advertising: Content Analysis and Test of Effectiveness in Ambient Advertisements," EconStor Preprints 97306, ZBW - Leibniz Information Centre for Economics.
  25. Tang, Liang (Rebecca) & Jang, Soocheong (Shawn) & Morrison, Alastair, 2012. "Dual-route communication of destination websites," Tourism Management, Elsevier, vol. 33(1), pages 38-49.
  26. Mandler, Timo & Johnen, Marius & Gräve, Jan-Frederik, 2020. "Can’t help falling in love? How brand luxury generates positive consumer affect in social media," Journal of Business Research, Elsevier, vol. 120(C), pages 330-342.
  27. Selma Kadić-Maglajlić & Maja Arslanagić-Kalajdžić & Milena Micevski & Nina Michaelidou & Ekaterina Nemkova, 2017. "Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment," Journal of Business Ethics, Springer, vol. 141(2), pages 249-265, March.
  28. repec:dau:papers:123456789/4251 is not listed on IDEAS
  29. Pieters, Rik G. M. & de Klerk-Warmerdam, Marianne, 1996. "Ad-evoked feelings: Structure and impact on Aad and recall," Journal of Business Research, Elsevier, vol. 37(2), pages 105-114, October.
  30. Pyun, Do Young & James, Jeffrey D., 2011. "Attitude toward advertising through sport: A theoretical framework," Sport Management Review, Elsevier, vol. 14(1), pages 33-41, February.
  31. Saad A. Alhoqail & Kristopher Floyd, 2020. "Content is king but context is queen: how involvement facilittes the impact of website," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(3), pages 375-389, September.
  32. Dhruv Grewal & Nancy Puccinelli & Kent B. Monroe, 2018. "Meta-analysis: integrating accumulated knowledge," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 9-30, January.
  33. Cauberghe, Verolien & De Pelsmacker, Patrick, 2010. "The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses," Journal of Interactive Marketing, Elsevier, vol. 24(4), pages 297-308.
  34. Arsalan Mujahid Ghouri & Pervaiz Akhtar & Maya Vachkova & Muhammad Shahbaz & Aviral Kumar Tiwari & Dayananda Palihawadana, 2020. "Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace," Journal of Business Ethics, Springer, vol. 164(2), pages 287-300, June.
  35. Torres, Ivonne M., 2007. "A tale of two theories: Sympathy or competition?," Journal of Business Research, Elsevier, vol. 60(3), pages 197-205, March.
  36. Massoud Moslehpour & Wing-Keung Wong & Yi Hsin Lin & Thi Huyen Nguyen, 2018. "Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 8(4), pages 371-389, December.
  37. Lee, Seungae & Pounders, Kathrynn R., 2019. "Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing," Journal of Business Research, Elsevier, vol. 94(C), pages 99-112.
  38. Onishi, Hiroshi & Manchanda, Puneet, 2012. "Marketing activity, blogging and sales," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 221-234.
  39. Maria Mercanti-Guérin & Christophe Bezes, 2010. "La créativité publicitaire représente-t-elle un danger pour les marques ?," Post-Print hal-02056938, HAL.
  40. Yogesh Upadhyay & S. K. Singh, 2010. "When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?," Vision, , vol. 14(1-2), pages 67-78, January.
  41. Yenee Kim & Richard G. McFarland, 2024. "Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales," Journal of the Academy of Marketing Science, Springer, vol. 52(6), pages 1780-1804, November.
  42. Mingzhou Yu & Fang Liu & Julie Anne Lee, 2019. "Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouth," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 141-156, March.
  43. Bal, Frans & Nijkamp, Peter, 2001. "In search of valid results in a complex economic environment: The potential of meta-analysis and value transfer," European Journal of Operational Research, Elsevier, vol. 128(2), pages 364-384, January.
  44. Izlem Gozukara & Osman Yildirim, 2015. "Affective Commitment and Corporate Reputation. The Effects of Attitude toward Advertising and Trust," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(3), pages 126-147, September.
  45. Hutter, Katharina & Schwarz, Uta, 2012. "Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010," EconStor Conference Papers 96481, ZBW - Leibniz Information Centre for Economics.
  46. Mai, Robert & Hutter, Katharina, 2014. "Non-Linear Effects of Absurdity in Advertising," EconStor Preprints 96480, ZBW - Leibniz Information Centre for Economics.
  47. Jean-Éric Pelet & Saïd Aboubaker Ettis, 2022. "Social Media Advertising Effectiveness: The Role of Perceived originality, Liking, Credibility, Irritation, Intrusiveness, and Ad destination [Efficacité de la publicité sur les réseaux sociaux : l," Post-Print hal-04139083, HAL.
  48. Domnick, Jaqueline, 2024. "Authentizität und Markenaktivismus: Eine empirische Analyse [Authenticity and brand activism: An Empirical Analysis]," Junior Management Science (JUMS), Junior Management Science e. V., vol. 9(3), pages 1609-1633.
  49. Malhotra, Naresh K., 2005. "Attitude and affect: new frontiers of research in the 21st century," Journal of Business Research, Elsevier, vol. 58(4), pages 477-482, April.
  50. Das, Manoj & Ramalingam, Mahesh, 2022. "What drives product involvement and satisfaction with OFDs amid COVID-19?," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  51. Heribert Gierl & Roland Helm & Michaela Satzinger, 2000. "Die Wirkung positiver und negativer Aussagen in der Werbung vor dem Hintergrund des Message Framing," Schmalenbach Journal of Business Research, Springer, vol. 52(3), pages 234-256, May.
  52. Dens, Nathalie & De Pelsmacker, Patrick & Verhellen, Yann, 2018. "Better together? Harnessing the power of brand placement through program sponsorship messages," Journal of Business Research, Elsevier, vol. 83(C), pages 151-159.
  53. repec:jso:coejss:v:8:y:2019:i:2:p:292.305 is not listed on IDEAS
  54. Xiaolin Lin & Mauricio Featherman & Stoney L. Brooks & Nick Hajli, 2019. "Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective," Information Systems Frontiers, Springer, vol. 21(5), pages 1187-1201, October.
  55. Lütjens, Henk & Eisenbeiss, Maik & Fiedler, Maximilian & Bijmolt, Tammo, 2022. "Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints," Journal of Business Research, Elsevier, vol. 153(C), pages 445-466.
  56. Andersson, Alfred & Winslott Hiselius, Lena & Adell, Emeli, 2020. "The effect of marketing messages on the motivation to reduce private car use in different segments," Transport Policy, Elsevier, vol. 90(C), pages 22-30.
  57. Robertson, Kirsten & Davidson, Jessica, 2013. "Gender-role stereotypes in integrated social marketing communication: Influence on attitudes towards the ad," Australasian marketing journal, Elsevier, vol. 21(3), pages 168-175.
  58. Kirk Kristofferson & Lea Dunn, 2023. "The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 716-745, May.
  59. repec:jso:coejss:v:8:y:2019:i:2:p:169.188 is not listed on IDEAS
  60. Comiati Raluca & Plaias Ioan, 2010. "The Impact Of Consumers Attitude Toward Advertising On Product Attitude," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 727-738.
  61. Hutter, Katharina & Hoffmann, Stefan, 2014. "Surprise, Surprise. Ambient Media as Promotion Tool for Retailers," Journal of Retailing, Elsevier, vol. 90(1), pages 93-110.
  62. Hopkins, Christopher D. & Shanahan, Kevin J. & Raymond, Mary Anne, 2014. "The moderating role of religiosity on nonprofit advertising," Journal of Business Research, Elsevier, vol. 67(2), pages 23-31.
  63. Chen, Yunqing & Wyer, Robert S., 2020. "The effects of endorsers' facial expressions on status perceptions and purchase intentions," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 371-385.
  64. Hall, Matthew J. & Carlson, Les & Gentry, James W., 2024. "“Aha! I knew that voice sounded familiar!”: Recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight," Journal of Business Research, Elsevier, vol. 174(C).
  65. Leyla Jaoued-Abassi & Lilia Smaoui, 2007. "Impact de la vitrine du point de vente sur les réactions du consommateur : une étude exploratoire," Post-Print hal-01128169, HAL.
  66. Saad A. Alhoqail & Kristopher Floyd, 0. "Content is king but context is queen: how involvement facilittes the impact of website," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 0, pages 1-15.
  67. Olshavsky, Richard W. & Aylesworth, Andrew B. & Kempf, DeAnna S., 1995. "The price-choice relationship: A contingent processing approach," Journal of Business Research, Elsevier, vol. 33(3), pages 207-218, July.
  68. Moorthy, Sridhar & Hawkins, Scott A., 2005. "Advertising repetition and quality perception," Journal of Business Research, Elsevier, vol. 58(3), pages 354-360, March.
  69. Dharun Kasilingam & Soundararaj Ajitha, 2022. "Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 341-362, July.
  70. Johannes Knoll & Jörg Matthes, 2017. "The effectiveness of celebrity endorsements: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 55-75, January.
  71. Almahmoud, Ayat Mazin, 2019. "The Impact of Social Media Characteristics and Customer Attitude on EWOM: An Empirical Study in Jordanian Banking Sector," MPRA Paper 93252, University Library of Munich, Germany.
  72. Huang, Jinsong & Su, Song & Zhou, Liuning & Liu, Xi, 2013. "Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising," Journal of Interactive Marketing, Elsevier, vol. 27(1), pages 36-46.
  73. Teng, Lefa & Laroche, Michel, 2007. "Building and testing models of consumer purchase intention in competitive and multicultural environments," Journal of Business Research, Elsevier, vol. 60(3), pages 260-268, March.
  74. Sierra, Jeremy J. & Hyman, Michael R., 2011. "Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 341-347.
  75. McLean, Graeme & Osei-Frimpong, Kofi & Al-Nabhani, Khalid & Marriott, Hannah, 2020. "Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective," Journal of Business Research, Elsevier, vol. 106(C), pages 139-157.
  76. Veronica L. Thomas & Kendra Fowler & Pamela Grimm, 2013. "Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(3), pages 564-587, November.
  77. Zhan Wang, 2021. "Social media brand posts and customer engagement," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 685-699, November.
  78. Kânoğlu-Özkan, Dilge Güldehen & Soytaş, Uğur, 2022. "The social acceptance of shale gas development: Evidence from Turkey," Energy, Elsevier, vol. 239(PC).
  79. Jean-Éric Pelet & Saïd Aboubaker Ettis, 2022. "Social Media Advertising Effectiveness: The Role of Perceived originality, Liking, Credibility, Irritation, Intrusiveness, and Ad destination [Efficacité de la publicité sur les réseaux sociaux : l," Post-Print hal-04139094, HAL.
  80. Pauwels, Koen & Aksehirli, Zeynep & Lackman, Andrew, 2016. "Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 639-655.
  81. Pham, Michel Tuan & Geuens, Maggie & De Pelsmacker, Patrick, 2013. "The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 383-394.
  82. Janakiraman, Narayan & Syrdal, Holly A. & Freling, Ryan, 2016. "The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review," Journal of Retailing, Elsevier, vol. 92(2), pages 226-235.
  83. Wang, Sijun & Beatty, Sharon E. & Mothersbaugh, David L., 2009. "Congruity's role in website attitude formation," Journal of Business Research, Elsevier, vol. 62(6), pages 609-615, June.
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  93. repec:dau:papers:123456789/4283 is not listed on IDEAS
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  95. Ricard W. Jensen & Yam B. Limbu, 2016. "Spectators¡¯ Awareness, Attitudes and Behaviors towards a Stadium¡¯s Social Media Campaign," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(4), pages 44-51, August.
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