IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v69y2016i9p3427-3429.html
   My bibliography  Save this article

The nature of doubly concrete constructs and how to identify them

Author

Listed:
  • Bergkvist, Lars

Abstract

The study by Sarstedt, Diamantopoulos, Salzberger, and Baumgartner (JBR, 2016) claims to refute the results in the studies by Bergkvist and Rossiter (2007, 2009) that single-item measures are more valid than multiple-item measures for doubly concrete constructs. This rejoinder argues that the methodology of Sarstedt et al.'s study has flaws, their conclusions are unwarranted, and the recommendation that marketing researchers should use carefully crafted single-item measures for doubly concrete constructs should remain unchanged.

Suggested Citation

  • Bergkvist, Lars, 2016. "The nature of doubly concrete constructs and how to identify them," Journal of Business Research, Elsevier, vol. 69(9), pages 3427-3429.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:9:p:3427-3429
    DOI: 10.1016/j.jbusres.2016.02.001
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296316000606
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2016.02.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Brown, Steven P & Stayman, Douglas M, 1992. "Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 34-51, June.
    2. Sarstedt, Marko & Diamantopoulos, Adamantios & Salzberger, Thomas & Baumgartner, Petra, 2016. "Selecting single items to measure doubly concrete constructs: A cautionary tale," Journal of Business Research, Elsevier, vol. 69(8), pages 3159-3167.
    3. John R. Rossiter, 2011. "Measurement for the Social Sciences," Springer Books, Springer, number 978-1-4419-7158-6, June.
    4. Lars Bergkvist, 2015. "Appropriate use of single-item measures is here to stay," Marketing Letters, Springer, vol. 26(3), pages 245-255, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mwesiumo, Deodat & Halpern, Nigel & Budd, Thomas & Suau-Sanchez, Pere & Bråthen, Svein, 2021. "An exploratory and confirmatory composite analysis of a scale for measuring privacy concerns," Journal of Business Research, Elsevier, vol. 136(C), pages 63-75.
    2. Sarstedt, Marko & Diamantopoulos, Adamantios & Salzberger, Thomas, 2016. "Should we use single items? Better not," Journal of Business Research, Elsevier, vol. 69(8), pages 3199-3203.
    3. Mwesiumo, Deodat & Halpern, Nigel & Bråthen, Svein & Budd, Thomas & Suau-Sanchez, Pere, 2023. "Perceived benefits as a driver and necessary condition for the willingness of air passengers to provide personal data for non-mandatory digital services at airports," Transportation Research Part A: Policy and Practice, Elsevier, vol. 171(C).
    4. Ul Akram, Manzoor & Islam, Nazrul & Chauhan, Chetna & Zafar Yaqub, Muhammad, 2024. "Resilience and agility in sustainable supply chains: A relational and dynamic capabilities view," Journal of Business Research, Elsevier, vol. 183(C).
    5. Veljko Jovanović & Milica Lazić, 2020. "Is Longer Always Better? A Comparison of the Validity of Single-item Versus Multiple-item Measures of Life Satisfaction," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 15(3), pages 675-692, July.
    6. Lim, Weng Marc & Phang, Cynthia Su Chen & Lim, Ai Ling, 2020. "The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, and individual versus ," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sarstedt, Marko & Diamantopoulos, Adamantios & Salzberger, Thomas, 2016. "Should we use single items? Better not," Journal of Business Research, Elsevier, vol. 69(8), pages 3199-3203.
    2. Sarstedt, Marko & Diamantopoulos, Adamantios & Salzberger, Thomas & Baumgartner, Petra, 2016. "Selecting single items to measure doubly concrete constructs: A cautionary tale," Journal of Business Research, Elsevier, vol. 69(8), pages 3159-3167.
    3. Brache, Jose & Felzensztein, Christian, 2019. "Exporting firm’s engagement with trade associations: Insights from Chile," International Business Review, Elsevier, vol. 28(1), pages 25-35.
    4. Ahrholdt, Dennis C. & Gudergan, Siegfried P. & Ringle, Christian M., 2019. "Enhancing loyalty: When improving consumer satisfaction and delight matters," Journal of Business Research, Elsevier, vol. 94(C), pages 18-27.
    5. Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017. "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper 81635, University Library of Munich, Germany.
    6. M. Geuens & D. Vantomme & G. Goessaert & B. Weijters, 2003. "Assessing the impact of offline URL advertising," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/163, Ghent University, Faculty of Economics and Business Administration.
    7. Yenee Kim & Richard G. McFarland, 2024. "Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales," Journal of the Academy of Marketing Science, Springer, vol. 52(6), pages 1780-1804, November.
    8. Shir-Way Siew & Michael S. Minor & Reto Felix, 2018. "The influence of perceived strength of brand origin on willingness to pay more for luxury goods," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 591-605, November.
    9. Dolnicar, Sara & Juvan, Emil, 2019. "Drivers of plate waste," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    10. Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine, 2011. "Emotional advertising: Revisiting the role of product category," Journal of Business Research, Elsevier, vol. 64(4), pages 418-426, April.
    11. McLean, Graeme & Osei-Frimpong, Kofi & Al-Nabhani, Khalid & Marriott, Hannah, 2020. "Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective," Journal of Business Research, Elsevier, vol. 106(C), pages 139-157.
    12. Pauwels, Koen & Aksehirli, Zeynep & Lackman, Andrew, 2016. "Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 639-655.
    13. Hengky Latan & Charbel Jose Chiappetta Jabbour & Ana Beatriz Lopes de Sousa Jabbour, 2021. "To Blow or Not to Blow the Whistle: The Role of Rationalization in the Perceived Seriousness of Threats and Wrongdoing," Journal of Business Ethics, Springer, vol. 169(3), pages 517-535, March.
    14. Jabeen, Gul & Ahmad, Munir & Zhang, Qingyu, 2021. "Perceived critical factors affecting consumers’ intention to purchase renewable generation technologies: Rural-urban heterogeneity," Energy, Elsevier, vol. 218(C).
    15. Simon, Françoise, 2017. "Relationship norms and media gratification in relational brand communication," Journal of Business Research, Elsevier, vol. 79(C), pages 12-22.
    16. Ayat Mazin Almahmoud, 2019. "The Impact of Social Media Characteristics and Customer Attitude on EWOM: An Empirical Study in Jordanian Banking Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(2), pages 169-188, April.
    17. M. Mercanti-Guerin, 2008. "Perception d'une annonce créative par le consommateur: construction d'une échelle de mesure et impact sur le processus de persuasion publicitaire," Post-Print hal-02054971, HAL.
    18. Mwesiumo, Deodat & Halpern, Nigel & Budd, Thomas & Suau-Sanchez, Pere & Bråthen, Svein, 2021. "An exploratory and confirmatory composite analysis of a scale for measuring privacy concerns," Journal of Business Research, Elsevier, vol. 136(C), pages 63-75.
    19. Torres, Ivonne M., 2007. "A tale of two theories: Sympathy or competition?," Journal of Business Research, Elsevier, vol. 60(3), pages 197-205, March.
    20. Domnick, Jaqueline, 2024. "Authentizität und Markenaktivismus: Eine empirische Analyse [Authenticity and brand activism: An Empirical Analysis]," Junior Management Science (JUMS), Junior Management Science e. V., vol. 9(3), pages 1609-1633.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:69:y:2016:i:9:p:3427-3429. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.