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Ad-Evoked Feelings : Structure and Impact on Aad and Recall

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  • Pieters, R.

    (Tilburg University, School of Economics and Management)

  • de Klerk-Warmerdam, M.

Abstract

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Suggested Citation

  • Pieters, R. & de Klerk-Warmerdam, M., 1996. "Ad-Evoked Feelings : Structure and Impact on Aad and Recall," Other publications TiSEM 998931c7-9907-4b7f-894f-2, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:998931c7-9907-4b7f-894f-2db21e50b445
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    File URL: https://pure.uvt.nl/ws/portalfiles/portal/197374/ad_evoke.pdf
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    References listed on IDEAS

    as
    1. Brown, Steven P & Stayman, Douglas M, 1992. "Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 34-51, June.
    2. McQuarrie, Edward F & Mick, David Glen, 1992. "On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 180-197, September.
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    Cited by:

    1. T. Faseur & M. Geuens, 2004. "Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/280, Ghent University, Faculty of Economics and Business Administration.
    2. Lee, Seunghwan & Kim, Yukyoum & Heere, Bob, 2018. "Sport team emotion: Conceptualization, scale development and validation," Sport Management Review, Elsevier, vol. 21(4), pages 363-376.
    3. Crawford, Heather J. & Gregory, Gary D., 2015. "Humorous advertising that travels: A review and call for research," Journal of Business Research, Elsevier, vol. 68(3), pages 569-577.
    4. P. De Pelsmacker & M. Geuens & P. Anckaert, 2002. "Media context and advertising effectiveness: The role of context appreciation and context-ad similarity," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 02/162, Ghent University, Faculty of Economics and Business Administration.

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