Can muted video advertising be as effective as video advertising with sound?
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DOI: 10.1007/s43546-020-00030-9
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- Hiroki Nakamura, 2022. "Role and Potential of Comedians/Entertainers as Social Entrepreneurs Who Activate Local Communities," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
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More about this item
Keywords
Video advertising; Brand recall; Mobile; Social media; Desktop computer; Muted/silent advertising;All these keywords.
JEL classification:
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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