Building and testing models of consumer purchase intention in competitive and multicultural environments
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- Lau, Hei Tong & Lee, Richard, 2018. "Ethnic media advertising effectiveness, influences and implications," Australasian marketing journal, Elsevier, vol. 26(3), pages 216-220.
- Hashed Mabkhot & Khaled Alqasa, 2020. "An Assessment of Consumer's Trust on Intention to Use Banking Services: The Moderating Role of Cultural Belief," International Business Research, Canadian Center of Science and Education, vol. 13(7), pages 189-189, July.
- Jie Chen & Wenjian Fan & Junlong Wei & Zunli Liu, 2022. "Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources," Marketing Letters, Springer, vol. 33(4), pages 593-605, December.
- Zarqa Shaheen, 2022. "WeChat's Effect on Online Purchase Intention of Fast Moving Consumer Goods," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 13(1), pages 1-25, January.
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- Chen, Jie & Teng, Lefa & Yu, Ying & Yu, Xueer, 2016. "The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence," Journal of Business Research, Elsevier, vol. 69(2), pages 467-475.
- Chan, Kimmy Wa & Li, Stella Yiyan, 2010. "Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1033-1040, September.
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