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Redefining social marketing with contemporary commercial marketing definitions

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  1. Christos Ntais & Jean Suvatjis & Yioula Melanthiou, 2023. "Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 612-633.
  2. Gordon, Ross, 2012. "Re-thinking and re-tooling the social marketing mix," Australasian marketing journal, Elsevier, vol. 20(2), pages 122-126.
  3. Steckenreuter, A. & Wolf, I.D., 2013. "How to use persuasive communication to encourage visitors to pay park user fees," Tourism Management, Elsevier, vol. 37(C), pages 58-70.
  4. Andreia Gabriela ANDREI & Adriana ZAIÞ, 2014. "Perceptions Of Warmth & Competence In Online Networking: An Experimental Analysis Of A Company Launch," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 11-29, June.
  5. repec:grm:oikosp:202002 is not listed on IDEAS
  6. Anker, Thomas Boysen, 2017. "Corporate democratic nation-building: Reflections on the constructive role of businesses in fostering global democracy," European Management Journal, Elsevier, vol. 35(1), pages 1-7.
  7. Tanskanen, Kari & Ahola, Tuomas & Aminoff, Anna & Bragge, Johanna & Kaipia, Riikka & Kauppi, Katri, 2017. "Towards evidence-based management of external resources: Developing design propositions and future research avenues through research synthesis," Research Policy, Elsevier, vol. 46(6), pages 1087-1105.
  8. Tseng, Chi & Wu, Bihu & Morrison, Alastair M. & Zhang, Jingru & Chen, Ying-chen, 2015. "Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer," Tourism Management, Elsevier, vol. 46(C), pages 347-358.
  9. Pitriyanti, Pipit, 2019. "Financial Inclusion Acceleration through Islamic Social Economic Activity," MPRA Paper 97854, University Library of Munich, Germany.
  10. Edson Coutinho da Silva & Jos¨¦ Afonso Mazzon, 2016. "Is Social Marketing Experiencing an Identity Crisis?," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(3), pages 22-32, June.
  11. Ardeshir Bazrkar & Mohammad Hajimohammadi & Erfan Aramoon & Vahid Aramoon, 2021. "Effect of the Social Media Marketing Strategy on Customer Participation Intention in Light of the Mediating Role of Customer Perceived Value," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(1), pages 41-58.
  12. Czinkota, Michael & Kaufmann, Hans Rüdiger & Basile, Gianpaolo & Ferri, Maria Antonella, 2020. "For-Benefit Company (fBComp): An innovative social-business model. The Italian case," Journal of Business Research, Elsevier, vol. 119(C), pages 377-387.
  13. Chen, Shih-Chih & Lin, Chieh-Peng, 2019. "Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 140(C), pages 22-32.
  14. Marco Antonio Cruz-Morato & Josefa García-Mestanza & Carmen Dueñas-Zambrana, 2021. "Special Employment Centres, Time Factor and Sustainable Human Resources Management in Spanish Hotel Industry: Can Corporate Social Marketing Improve the Labour Situation of People with Disabilities?," Sustainability, MDPI, vol. 13(19), pages 1-24, September.
  15. Natalia Szablewska & Krzysztof Kubacki, 2019. "A Human Rights-Based Approach to the Social Good in Social Marketing," Journal of Business Ethics, Springer, vol. 155(3), pages 871-888, March.
  16. Dawn Iacobucci & Maria Petrescu & Anjala Krishen & Michael Bendixen, 2019. "The state of marketing analytics in research and practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 152-181, September.
  17. Zhan, Yuanzhu & Han, Runyue & Tse, Mike & Ali, Mohd Helmi & Hu, Jiayao, 2021. "A social media analytic framework for improving operations and service management: A study of the retail pharmacy industry," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
  18. Ester Guijarro & Cristina Santadreu-Mascarell & Beatriz Blasco-Gallego & Lourdes Canós-Darós & Eugenia Babiloni, 2021. "On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective," Sustainability, MDPI, vol. 13(12), pages 1-15, June.
  19. Araceli Galiano-Coronil & Juan José MierTerán-Franco, 2019. "The Use of Social Digital Networks by NGDO from a Social Marketing Perspective," Social Sciences, MDPI, vol. 8(6), pages 1-23, June.
  20. William Lesch & Johannes Brinkmann, 2011. "Consumer Insurance Fraud/Abuse as Co-creation and Co-responsibility: A New Paradigm," Journal of Business Ethics, Springer, vol. 103(1), pages 17-32, April.
  21. Abas Mirzaei & Elham (Helen) Siuki & David Gray & Lester W Johnson, 2016. "Brand associations in the higher education sector: The difference between shared and owned associations," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 419-438, July.
  22. Suhail Ahmad Bhat & Mushtaq Ahmad Darzi & Iqbal Ahmad Hakim, 2019. "Understanding Social Marketing and Well-being: A Review of Selective Databases," Vikalpa: The Journal for Decision Makers, , vol. 44(2), pages 75-87, June.
  23. Robert M. Mackay & Roberto Minunno & Gregory M. Morrison, 2020. "Strategic Decisions for Sustainable Management at Significant Tourist Sites," Sustainability, MDPI, vol. 12(21), pages 1-22, October.
  24. Saraiva, Andrea & Pinto, Patrícia & Agapito, Dora, 2015. "Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 175-192.
  25. Saraiva, Andrea & Pinto, Patrícia, 2015. "Placing Social Marketing in the Practice of Corporate Social Responsibility: Focusing on Environmental Issues," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 227-238.
  26. Dann, Stephen, 2018. "Facilitating co-creation experience in the classroom with Lego Serious Play," Australasian marketing journal, Elsevier, vol. 26(2), pages 121-131.
  27. Andrei, Andreia Gabriela & Adriana, Zait, 2014. "Branding insights: an interdisciplinary journey from perception to action," MPRA Paper 61114, University Library of Munich, Germany.
  28. Amel Pintol & Nereida Hadziahmetovic, 2023. "The Mediating Role of Brand Trust in Social Media Marketing Activities and Brand Equity Relationship: Case of Bottled Water Brands in the Market of Bosnia and Herzegovina," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 9(1), pages 5-20.
  29. Parkinson, Joy & Gallegos, Danielle & Russell-Bennett, Rebekah, 2016. "Transforming beyond self: Fluidity of parent identity in family decision-making," Journal of Business Research, Elsevier, vol. 69(1), pages 110-119.
  30. Malik, Ashish & Froese, Fabian Jintae & Sharma, Piyush, 2020. "Role of HRM in knowledge integration: Towards a conceptual framework," Journal of Business Research, Elsevier, vol. 109(C), pages 524-535.
  31. Jasman Tuyon & Okey Peter Onyia & Aidi Ahmi & Chia-Hsing Huang, 2023. "Sustainable financial services: reflection and future perspectives," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 664-690, December.
  32. Hu, Nan & Liu, Ling & Tripathy, Arindam & Yao, Lee J., 2011. "Value relevance of blog visibility," Journal of Business Research, Elsevier, vol. 64(12), pages 1361-1368.
  33. Andreia-Gabriela Andrei & Monica Elena Talaba, 2010. "Brand Leadership in the contemporary economy," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
  34. Wu, Mao-Ying & Wall, Geoffrey & Pearce, Philip L., 2014. "Shopping experiences: International tourists in Beijing's Silk Market," Tourism Management, Elsevier, vol. 41(C), pages 96-106.
  35. Rita Ferreira Gomes & Beatriz Casais, 2018. "Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 591-607, December.
  36. Newman, Christopher L. & Howlett, Elizabeth & Burton, Scot, 2014. "Implications of fast food restaurant concentration for preschool-aged childhood obesity," Journal of Business Research, Elsevier, vol. 67(8), pages 1573-1580.
  37. Vonțea Andreea-Angela, 2018. "Marketing Science as Approached into a Nonprofit Context," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 99-105, December.
  38. Culasso, Francesca & Gavurova, Beata & Crocco, Edoardo & Giacosa, Elisa, 2023. "Empirical identification of the chief digital officer role: A latent Dirichlet allocation approach," Journal of Business Research, Elsevier, vol. 154(C).
  39. Ana Cristina Silva & Minoo Farhangmehr & Marjan Sara Jalali, 2018. "License to bully: rites of passage in higher education," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(1), pages 49-66, March.
  40. Gordon, Ross & Dibb, Sally & Magee, Christopher & Cooper, Paul & Waitt, Gordon, 2018. "Empirically testing the concept of value-in-behavior and its relevance for social marketing," Journal of Business Research, Elsevier, vol. 82(C), pages 56-67.
  41. Wilden, Ralf & Leiblein, Michael J. & Lin, Nidthida, 2024. "Exploring performance heterogeneity: Integrative insights from strategic management and marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  42. Natalia Velasco, Iván Alonso Montoya R., Luz Alexandra Montoya R., 2011. "Análisis del proceso de comunicación con clientes mediante la aplicación de campanas publicitarias," Revista CIFE, Universidad Santo Tomás, June.
  43. Jessica Harris & Julia Carins & Joy Parkinson & Kerry Bodle, 2022. "A Socio-Cognitive Review of Healthy Eating Programs in Australian Indigenous Communities," IJERPH, MDPI, vol. 19(15), pages 1-19, July.
  44. Anjala S. Krishen & Maria Petrescu, 2018. "Analytics from our scholarly closets: the connections between data, information, and knowledge," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(1), pages 1-5, March.
  45. Bates Nancy, 2017. "The Morris Hansen Lecture: Hard-to-Survey Populations and the U.S. Census: Making Use of Social Marketing Campaigns," Journal of Official Statistics, Sciendo, vol. 33(4), pages 873-885, December.
  46. Araceli Galiano Coronil, 2022. "Behavior as an approach to identifying target groups from a social marketing perspective," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(2), pages 265-287, June.
  47. Mehdi Amini & Carol C. Bienstock & John A. Narcum, 2018. "Status of corporate sustainability: a content analysis of Fortune 500 companies," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1450-1461, December.
  48. Anjala S. Krishen & Maria Petrescu, 2017. "The world of analytics: interdisciplinary, inclusive, insightful, and influential," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(1), pages 1-4, March.
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