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The world of analytics: interdisciplinary, inclusive, insightful, and influential

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  • Anjala S. Krishen

    (University of Nevada)

  • Maria Petrescu

    (Nova Southeastern University)

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  • Anjala S. Krishen & Maria Petrescu, 2017. "The world of analytics: interdisciplinary, inclusive, insightful, and influential," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(1), pages 1-4, March.
    • Handle: RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4
    DOI: 10.1057/s41270-017-0016-4
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    References listed on IDEAS

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    1. Dann, Stephen, 2010. "Redefining social marketing with contemporary commercial marketing definitions," Journal of Business Research, Elsevier, vol. 63(2), pages 147-153, February.
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    Cited by:

    1. Violetta Wilk & Helen Cripps & Alexandru Capatina & Adrian Micu & Angela-Eliza Micu, 2021. "The state of #digitalentrepreneurship: a big data Leximancer analysis of social media activity," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1899-1916, December.
    2. Matthew D. Vollrath & Salvador G. Villegas, 2022. "Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 106-113, June.
    3. Dawn Iacobucci & Maria Petrescu & Anjala Krishen & Michael Bendixen, 2019. "The state of marketing analytics in research and practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 152-181, September.
    4. Saeed Tajdini, 2023. "The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 352-365, September.
    5. Anjala S. Krishen & Maria Petrescu, 2018. "Marketing analytics: delineating the field while welcoming crossover," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(4), pages 117-119, December.
    6. Anjala S. Krishen & Maria Petrescu, 2021. "Interdisciplinary research as methodologically and substantively creative," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 1-2, March.
    7. Pratik Verma & Shaurya Agarwal & Pushkin Kachroo & Anjala Krishen, 2017. "Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(3), pages 131-140, December.
    8. Shivaji Alaparthi & Manit Mishra, 2021. "BERT: a sentiment analysis odyssey," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(2), pages 118-126, June.
    9. Anjala S. Krishen & Maria Petrescu, 2018. "Analytics from our scholarly closets: the connections between data, information, and knowledge," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(1), pages 1-5, March.

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