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Analytics from our scholarly closets: the connections between data, information, and knowledge

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  • Anjala S. Krishen

    (University of Nevada
    Department of Marketing and International Business)

  • Maria Petrescu

    (Nova Southeastern University)

Abstract

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Suggested Citation

  • Anjala S. Krishen & Maria Petrescu, 2018. "Analytics from our scholarly closets: the connections between data, information, and knowledge," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(1), pages 1-5, March.
    • Handle: RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-018-0029-7
    DOI: 10.1057/s41270-018-0029-7
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    References listed on IDEAS

    as
    1. Krishen, Anjala S. & Berezan, Orie & Agarwal, Shaurya & Kachroo, Pushkin, 2016. "The generation of virtual needs: Recipes for satisfaction in social media networking," Journal of Business Research, Elsevier, vol. 69(11), pages 5248-5254.
    2. Maria Petrescu, 2012. "Cloud computing and business-to-business networks," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 10(1), pages 93-108.
    3. Dann, Stephen, 2010. "Redefining social marketing with contemporary commercial marketing definitions," Journal of Business Research, Elsevier, vol. 63(2), pages 147-153, February.
    4. Pratik Verma & Shaurya Agarwal & Pushkin Kachroo & Anjala Krishen, 2017. "Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(3), pages 131-140, December.
    5. Korgaonkar, Pradeep & Petrescu, Maria & Gironda, John, 2016. "Hispanics and viral advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 46-59.
    6. Wu, Kaiyang & Raab, Carola & Chang, Wen & Krishen, Anjala, 2016. "Understanding Chinese tourists' food consumption in the United States," Journal of Business Research, Elsevier, vol. 69(10), pages 4706-4713.
    7. Krishen, Anjala S. & Raschke, Robyn L. & Close, Angeline G. & Kachroo, Pushkin, 2017. "A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services," Journal of Business Research, Elsevier, vol. 73(C), pages 20-29.
    8. Anjala S. Krishen & Maria Petrescu, 2017. "The world of analytics: interdisciplinary, inclusive, insightful, and influential," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(1), pages 1-4, March.
    9. Berezan, Orie & Krishen, Anjala S. & Agarwal, Shaurya & Kachroo, Pushkin, 2018. "The pursuit of virtual happiness: Exploring the social media experience across generations," Journal of Business Research, Elsevier, vol. 89(C), pages 455-461.
    10. Petrescu, Maria & O’Leary, Kathleen & Goldring, Deborah & Ben Mrad, Selima, 2018. "Incentivized reviews: Promising the moon for a few stars," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 288-295.
    11. Pomirleanu, Nadia & Chennamaneni, Pavan Rao & Krishen, Anjala S., 2016. "Easy to please or hard to impress: Elucidating consumers' innate satisfaction," Journal of Business Research, Elsevier, vol. 69(5), pages 1914-1918.
    12. Krishen, Anjala S. & Agarwal, Shaurya & Kachroo, Pushkin & Raschke, Robyn L., 2016. "Framing the value and valuing the frame? Algorithms for child safety seat use," Journal of Business Research, Elsevier, vol. 69(4), pages 1503-1509.
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    Cited by:

    1. Anjala S. Krishen & Maria Petrescu, 2018. "Marketing analytics: delineating the field while welcoming crossover," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(4), pages 117-119, December.
    2. Jeffrey A. Hoyle & Rebecca Dingus & J. Holton Wilson, 0. "An exploration of sales forecasting: sales manager and salesperson perspectives," Journal of Marketing Analytics, Palgrave Macmillan, vol. 0, pages 1-10.
    3. Jeffrey A. Hoyle & Rebecca Dingus & J. Holton Wilson, 2020. "An exploration of sales forecasting: sales manager and salesperson perspectives," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(3), pages 127-136, September.

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