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Implications of fast food restaurant concentration for preschool-aged childhood obesity

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  • Newman, Christopher L.
  • Howlett, Elizabeth
  • Burton, Scot

Abstract

In this research, the authors examine the effects on preschool-aged childhood obesity rates associated with the direct and moderating influence of fast food restaurant density levels, consumer poverty, and urbanization. Results show that higher levels of fast food restaurant saturation are associated with increased levels of childhood obesity in both urban and poor areas, with the largest negative effect of fast food availability on obesity occurring in more economically disadvantaged, urban areas. Findings highlight why the societal impacts of targeting vulnerable populations through corporate location selection strategies should be fully considered in social marketing initiatives, especially given that unhealthy products with long term health risks are increasingly accessible.

Suggested Citation

  • Newman, Christopher L. & Howlett, Elizabeth & Burton, Scot, 2014. "Implications of fast food restaurant concentration for preschool-aged childhood obesity," Journal of Business Research, Elsevier, vol. 67(8), pages 1573-1580.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:8:p:1573-1580
    DOI: 10.1016/j.jbusres.2013.10.004
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    Cited by:

    1. Brown, James R., 2020. "The competitive structure of restaurant retailing: the impact of hedonic-utilitarian patronage motives," Journal of Business Research, Elsevier, vol. 107(C), pages 233-244.
    2. Marie‐Eve Laporte & Sophie Rieunier & Geraldine Michel, 2020. "When family dining protects against sweet food consumption… and when it does not," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 628-647, June.

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