IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v69y2016i1p110-119.html
   My bibliography  Save this article

Transforming beyond self: Fluidity of parent identity in family decision-making

Author

Listed:
  • Parkinson, Joy
  • Gallegos, Danielle
  • Russell-Bennett, Rebekah

Abstract

When a household welcomes a new infant a transformation occurs whereby household routines, values and decisions change. This research explores how decision-making is influenced by fluctuating identity subjectivities. We explore longitudinally, using a family identity framework, how the transitioning between self, couple and family self-identities influences the decisions made regarding social issues, in this case infant feeding. Results indicate that decision-making during a period of transformation is not straightforward, relying on a multiplicity of identities that are constantly renegotiated and dependent on other influences. Decisions made conform to the identity-construct-of-the-moment, but are fluid and subject to change, such that pinpointing causal pathways is inappropriate. Implications for influencing the consumption of social behaviors for consumer researchers are one size does not fit all and require an in-depth understanding of the fluidity of decision-making. Consequently, social marketing strategies need to be tailored to constructed identities and flexible across time to remain influential.

Suggested Citation

  • Parkinson, Joy & Gallegos, Danielle & Russell-Bennett, Rebekah, 2016. "Transforming beyond self: Fluidity of parent identity in family decision-making," Journal of Business Research, Elsevier, vol. 69(1), pages 110-119.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:1:p:110-119
    DOI: 10.1016/j.jbusres.2015.07.025
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296315003161
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2015.07.025?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Amber M. Epp & Linda L. Price, 2008. "Family Identity: A Framework of Identity Interplay in Consumption Practices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(1), pages 50-70, February.
    2. Barry Turner, 1981. "Some practical aspects of qualitative data analysis: One way of organising the cognitive processes associated with the generation of grounded theory," Quality & Quantity: International Journal of Methodology, Springer, vol. 15(3), pages 225-247, June.
    3. Parkinson, Joy & Russell-Bennett, Rebekah & Previte, Josephine, 2012. "Mum or bub? Which influences breastfeeding loyalty," Australasian marketing journal, Elsevier, vol. 20(1), pages 16-23.
    4. Heisley, Deborah D & Levy, Sidney J, 1991. "Autodriving: A Photoelicitation Technique," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(3), pages 257-272, December.
    5. Kelly Tian & Russell W. Belk, 2005. "Extended Self and Possessions in the Workplace," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(2), pages 297-310, September.
    6. Dann, Stephen, 2010. "Redefining social marketing with contemporary commercial marketing definitions," Journal of Business Research, Elsevier, vol. 63(2), pages 147-153, February.
    7. Schouten, John W, 1991. "Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 412-425, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Edirisingha, Prabash & Aitken, Robert & Ferguson, Shelagh, 2022. "Setting up home: The role of domestic materiality in extended family identity formation," Journal of Business Research, Elsevier, vol. 147(C), pages 1-15.
    2. Clauzel, Amélie & Guichard, Nathalie & Riché, Caroline, 2019. "Dining alone or together? The effect of group size on the service customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 222-228.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liu, Chihling & Keeling, Debbie Isobel & Hogg, Margaret K., 2016. "Strategy narratives and wellbeing challenges: The role of everyday self-presentation," Journal of Business Research, Elsevier, vol. 69(1), pages 234-243.
    2. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.
    3. Maribel Carvalho Suarez & Leticia Moreira Casotti, 2015. "Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective," Brazilian Business Review, Fucape Business School, vol. 12(2), pages 87-109, March.
    4. Venkatraman, Meera, 2013. "Consuming digital technologies and making home," Journal of Business Research, Elsevier, vol. 66(12), pages 2626-2633.
    5. Fernandez, Karen V., 2020. "PROVE it! A practical primer to positioning theoretically," Australasian marketing journal, Elsevier, vol. 28(1), pages 57-64.
    6. Hogg, Margaret K. & Banister, Emma N. & Stephenson, Christopher A., 2009. "Mapping symbolic (anti-) consumption," Journal of Business Research, Elsevier, vol. 62(2), pages 148-159, February.
    7. Bettany, Shona M. & Kerrane, Ben & Hogg, Margaret K., 2014. "The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood," Journal of Business Research, Elsevier, vol. 67(7), pages 1544-1551.
    8. Edirisingha, Prabash & Aitken, Robert & Ferguson, Shelagh, 2022. "Setting up home: The role of domestic materiality in extended family identity formation," Journal of Business Research, Elsevier, vol. 147(C), pages 1-15.
    9. Gentina, Élodie & Decoopman, Isabelle & Ruvio, Ayalla, 2013. "Social comparison motivation of mothers’ with their adolescent daughters and its effects on the mother’s consumption behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 94-101.
    10. Gentina, Elodie & Hogg, Margaret K. & Sakashita, Mototaka, 2017. "Identity (Re)construction through sharing: A study of mother and teenage daughter dyads in France and Japan," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 67-77.
    11. Schindler, Robert M. & Minton, Elizabeth A., 2022. "What becomes sacred to the consumer: Implications for marketers," Journal of Business Research, Elsevier, vol. 151(C), pages 355-365.
    12. Roberto Carlos Klann & Ilse Maria Beuren, 2015. "The Impact of the International Accounting Convergence on Income Smoothing in Brazillian Companies," Brazilian Business Review, Fucape Business School, vol. 12(2), pages 1-24, March.
    13. Guillard, Valérie, 2009. "La tendance de certains consommateurs à tout garder," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/5480 edited by Pinson, Christian.
    14. Liu, Chihling & Hogg, Margaret K., 2018. "Using attachment theory to understand consumers' tensions between their sense of self and goal-pursuits in relationships," Journal of Business Research, Elsevier, vol. 92(C), pages 197-209.
    15. Cross, Samantha N.N. & Gilly, Mary C., 2017. "The impact of diversity on institutional longevity," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 231-251.
    16. repec:oup:jecgeo:v:50:y:2023:i:2:p:282-302. is not listed on IDEAS
    17. Margot Dyen & Lucie Sirieix & Sandrine Costa & Laurence Depezay & Eloïse Castagna, 2018. "Exploring the dynamics of food routines: a practice-based study to understand households’ daily life," Post-Print hal-01909146, HAL.
    18. Silhouette-Dercourt, Virginie & de Lassus, Christel & Darpy, Denis, 2014. "How second-generation consumers choose where to shop: A cross-cultural semiotic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1059-1067.
    19. Matthew Hawkins, 2019. "The effect of activity identity fusion on negative consumer behavior," Post-Print hal-02014635, HAL.
    20. Yoshiko DeMotta & Sankar Sen, 2017. "How psychological contracts motivate employer-brand patronage," Marketing Letters, Springer, vol. 28(3), pages 385-395, September.
    21. Karin Brondino-Pompeo, 2021. "Mapping spheres of exchange: a multidimensional approach to commoditization and singularization," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 81-95, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:69:y:2016:i:1:p:110-119. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.