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Understanding Social Marketing and Well-being: A Review of Selective Databases

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  • Suhail Ahmad Bhat
  • Mushtaq Ahmad Darzi
  • Iqbal Ahmad Hakim

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Suggested Citation

  • Suhail Ahmad Bhat & Mushtaq Ahmad Darzi & Iqbal Ahmad Hakim, 2019. "Understanding Social Marketing and Well-being: A Review of Selective Databases," Vikalpa: The Journal for Decision Makers, , vol. 44(2), pages 75-87, June.
    • Handle: RePEc:sae:vikjou:v:44:y:2019:i:2:p:75-87
    DOI: 10.1177/0256090919861010
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    References listed on IDEAS

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    1. Jan-Emmanuel De Neve & Ed Diener & Louis Tay & Cody Xuereb, 2013. "The Objective Benefits of Subjective Well-Being," CEP Discussion Papers dp1236, Centre for Economic Performance, LSE.
    2. Shampy Kamboj & Zillur Rahman, 2015. "Marketing capabilities and firm performance: literature review and future research agenda," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 64(8), pages 1041-1067, November.
    3. Dann, Stephen, 2010. "Redefining social marketing with contemporary commercial marketing definitions," Journal of Business Research, Elsevier, vol. 63(2), pages 147-153, February.
    4. Key, Thomas Martin & Czaplewski, Andrew J., 2017. "Upstream social marketing strategy: An integrated marketing communications approach," Business Horizons, Elsevier, vol. 60(3), pages 325-333.
    5. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    6. Perry, C.L. & Williams, C.L. & Veblen-Mortenson, S. & Toomey, T.L. & Komro, K.A. & Anstine, P.S. & McGovern, P.G. & Finnegan, J.R. & Forster, J.L. & Wagenaar, A.C. & Wolfson, M., 1996. "Project Northland: Outcomes of a communitywide alcohol use prevention program during early adolescence," American Journal of Public Health, American Public Health Association, vol. 86(7), pages 956-965.
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    Cited by:

    1. Alpaslan Kelleci & Oğuz Yıldız, 2021. "A Guiding Framework for Levels of Sustainability in Marketing," Sustainability, MDPI, vol. 13(4), pages 1-14, February.

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