IDEAS home Printed from https://ideas.repec.org/r/eee/ejores/v138y2002i1p191-211.html
   My bibliography  Save this item

Bayesian neural network learning for repeat purchase modelling in direct marketing

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Bilal Zorić, Alisa, 2015. "Case Study in Banking Using Neural Networks," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2015), Kotor, Montengero, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015, pages 251-257, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
  2. M. Ballings & D. Van Den Poel & E. Verhagen, 2013. "Evaluating the Added Value of Pictorial Data for Customer Churn Prediction," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/869, Ghent University, Faculty of Economics and Business Administration.
  3. G Verstraeten & D Van den Poel, 2005. "The impact of sample bias on consumer credit scoring performance and profitability," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 56(8), pages 981-992, August.
  4. Gitae Kim & Bongsug Chae & David Olson, 2013. "A support vector machine (SVM) approach to imbalanced datasets of customer responses: comparison with other customer response models," Service Business, Springer;Pan-Pacific Business Association, vol. 7(1), pages 167-182, March.
  5. Chou, Ping & Chuang, Howard Hao-Chun & Chou, Yen-Chun & Liang, Ting-Peng, 2022. "Predictive analytics for customer repurchase: Interdisciplinary integration of buy till you die modeling and machine learning," European Journal of Operational Research, Elsevier, vol. 296(2), pages 635-651.
  6. Ma, Tiejun & Tang, Leilei & McGroarty, Frank & Sung, Ming-Chien & Johnson, Johnnie E. V, 2016. "Time is money: Costing the impact of duration misperception in market prices," European Journal of Operational Research, Elsevier, vol. 255(2), pages 397-410.
  7. Coussement, Kristof & Buckinx, Wouter, 2011. "A probability-mapping algorithm for calibrating the posterior probabilities: A direct marketing application," European Journal of Operational Research, Elsevier, vol. 214(3), pages 732-738, November.
  8. Yao Zhang & Eric T. Bradlow & Dylan S. Small, 2015. "Predicting Customer Value Using Clumpiness: From RFM to RFMC," Marketing Science, INFORMS, vol. 34(2), pages 195-208, March.
  9. Nadarajah, Saralees & Kotz, Samuel, 2009. "Models for purchase frequency," European Journal of Operational Research, Elsevier, vol. 192(3), pages 1014-1026, February.
  10. B Baesens & T Van Gestel & M Stepanova & D Van den Poel & J Vanthienen, 2005. "Neural network survival analysis for personal loan data," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 56(9), pages 1089-1098, September.
  11. Fan, Zhi-Ping & Sun, Minghe, 2015. "Behavior-aware user response modeling in social media: Learning from diverse heterogeneous dataAuthor-Name: Chen, Zhen-Yu," European Journal of Operational Research, Elsevier, vol. 241(2), pages 422-434.
  12. D. F. Benoit & D. Van Den Poel, 2012. "Improving Customer Retention In Financial Services Using Kinship Network Information," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/786, Ghent University, Faculty of Economics and Business Administration.
  13. Van den Poel, Dirk & Buckinx, Wouter, 2005. "Predicting online-purchasing behaviour," European Journal of Operational Research, Elsevier, vol. 166(2), pages 557-575, October.
  14. Van den Poel, Dirk & Lariviere, Bart, 2004. "Customer attrition analysis for financial services using proportional hazard models," European Journal of Operational Research, Elsevier, vol. 157(1), pages 196-217, August.
  15. Aslan Lotfi & Zhengrui Jiang & Ali Lotfi & Dipak C. Jain, 2023. "Estimating Life Cycle Sales of Technology Products with Frequent Repeat Purchases: A Fractional Calculus-Based Approach," Information Systems Research, INFORMS, vol. 34(2), pages 409-422, June.
  16. Viaene, Stijn & Dedene, Guido, 2005. "Cost-sensitive learning and decision making revisited," European Journal of Operational Research, Elsevier, vol. 166(1), pages 212-220, October.
  17. B. Larivière & D. Van Den Poel, 2004. "Predicting Customer Retention and Profitability by Using Random Forests and Regression Forests Techniques," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/282, Ghent University, Faculty of Economics and Business Administration.
  18. Buckinx, Wouter & Van den Poel, Dirk, 2005. "Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting," European Journal of Operational Research, Elsevier, vol. 164(1), pages 252-268, July.
  19. Crone, Sven F. & Lessmann, Stefan & Stahlbock, Robert, 2006. "The impact of preprocessing on data mining: An evaluation of classifier sensitivity in direct marketing," European Journal of Operational Research, Elsevier, vol. 173(3), pages 781-800, September.
  20. Lessmann, Stefan & Voß, Stefan, 2009. "A reference model for customer-centric data mining with support vector machines," European Journal of Operational Research, Elsevier, vol. 199(2), pages 520-530, December.
  21. Mihai TICHINDELEAN, 2013. "Models Used for Measuring Customer Engagement," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 38-49.
  22. Jinping Hu, 2023. "Customer feature selection from high-dimensional bank direct marketing data for uplift modeling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 160-171, June.
  23. M. Ballings & D. Van Den Poel, 2012. "The Relevant Length of Customer Event History for Churn Prediction: How long is long enough?," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/804, Ghent University, Faculty of Economics and Business Administration.
  24. Seret, Alex & Verbraken, Thomas & Versailles, Sébastien & Baesens, Bart, 2012. "A new SOM-based method for profile generation: Theory and an application in direct marketing," European Journal of Operational Research, Elsevier, vol. 220(1), pages 199-209.
  25. Bert de Reyck & Zeger Degraeve, 2003. "Broadcast Scheduling for Mobile Advertising," Operations Research, INFORMS, vol. 51(4), pages 509-517, August.
  26. Alisa Bilal Zoric, 2016. "Predicting customer churn in banking industry using neural networks," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 14(2), pages 116-124.
  27. Bose, Indranil & Chen, Xi, 2009. "Quantitative models for direct marketing: A review from systems perspective," European Journal of Operational Research, Elsevier, vol. 195(1), pages 1-16, May.
  28. Geng Cui & Man Leung Wong & Hon-Kwong Lui, 2006. "Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming," Management Science, INFORMS, vol. 52(4), pages 597-612, April.
  29. Baesens, Bart & Verstraeten, Geert & Van den Poel, Dirk & Egmont-Petersen, Michael & Van Kenhove, Patrick & Vanthienen, Jan, 2004. "Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers," European Journal of Operational Research, Elsevier, vol. 156(2), pages 508-523, July.
  30. Vera L. Miguéis & Ana S. Camanho & José Borges, 2017. "Predicting direct marketing response in banking: comparison of class imbalance methods," Service Business, Springer;Pan-Pacific Business Association, vol. 11(4), pages 831-849, December.
  31. Luis Castro-Martín & Maria del Mar Rueda & Ramón Ferri-García, 2020. "Inference from Non-Probability Surveys with Statistical Matching and Propensity Score Adjustment Using Modern Prediction Techniques," Mathematics, MDPI, vol. 8(6), pages 1-19, June.
  32. J. Burez & D. Van Den Poel, 2008. "Handling class imbalance in customer churn prediction," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/517, Ghent University, Faculty of Economics and Business Administration.
  33. Benjamin Lev, 2007. "Book Reviews," Interfaces, INFORMS, vol. 37(3), pages 300-304, June.
  34. Jonker, J.-J. & Piersma, N. & Van den Poel, D., 2002. "Joint optimization of customer segmentation and marketing policy to maximize long-term profitability," Econometric Institute Research Papers EI 2002-18, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
  35. Rocío G. Martínez & Ramon A. Carrasco & Cristina Sanchez-Figueroa & Diana Gavilan, 2021. "An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business," Mathematics, MDPI, vol. 9(16), pages 1-31, August.
  36. K. Coussement & D. Van Den Poel, 2008. "Improving Customer Attrition Prediction by Integrating Emotions from Client/Company Interaction Emails and Evaluating Multiple Classifiers," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/527, Ghent University, Faculty of Economics and Business Administration.
  37. W. Buckinx & E. Moons & D. Van Den Poel & G. Wets, 2003. "Customer-Adapted Coupon Targeting Using Feature Selection," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/201, Ghent University, Faculty of Economics and Business Administration.
  38. Baumgartner, Bernhard & Hruschka, Harald, 2005. "Allocation of catalogs to collective customers based on semiparametric response models," European Journal of Operational Research, Elsevier, vol. 162(3), pages 839-849, May.
  39. David Olson & Qing Cao & Ching Gu & Donhee Lee, 2009. "Comparison of customer response models," Service Business, Springer;Pan-Pacific Business Association, vol. 3(2), pages 117-130, June.
  40. Hruschka, Harald, 2006. "Relevance of functional flexibility for heterogeneous sales response models: A comparison of parametric and semi-nonparametric models," European Journal of Operational Research, Elsevier, vol. 174(2), pages 1009-1020, October.
  41. Gubela, Robin M. & Lessmann, Stefan & Jaroszewicz, Szymon, 2020. "Response transformation and profit decomposition for revenue uplift modeling," European Journal of Operational Research, Elsevier, vol. 283(2), pages 647-661.
  42. Kamila Migdał-Najman & Krzysztof Najman & Sylwia Badowska, 2020. "The GNG neural network in analyzing consumer behaviour patterns: empirical research on a purchasing behaviour processes realized by the elderly consumers," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 14(4), pages 947-982, December.
  43. B Baesens & T Van Gestel & S Viaene & M Stepanova & J Suykens & J Vanthienen, 2003. "Benchmarking state-of-the-art classification algorithms for credit scoring," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 54(6), pages 627-635, June.
  44. Mehdi Neshat & Ali Akbar Pourahmad & Mohammad Reza Hasani, 2016. "Designing an Adaptive Neuro Fuzzy Inference System for Prediction of Customers Satisfaction," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 15(04), pages 1-21, December.
  45. Opher Etzion & Amit Fisher & Segev Wasserkrug, 2005. "e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auction," Information Systems Frontiers, Springer, vol. 7(4), pages 421-434, December.
  46. Brandner, Hubertus & Lessmann, Stefan & Voß, Stefan, 2013. "A memetic approach to construct transductive discrete support vector machines," European Journal of Operational Research, Elsevier, vol. 230(3), pages 581-595.
  47. Stefan Lessmann & Stefan Voß, 2010. "Customer-Centric Decision Support," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 2(2), pages 79-93, April.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.