e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auction
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DOI: 10.1007/s10796-005-4812-6
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- Baesens, Bart & Viaene, Stijn & Van den Poel, Dirk & Vanthienen, Jan & Dedene, Guido, 2002. "Bayesian neural network learning for repeat purchase modelling in direct marketing," European Journal of Operational Research, Elsevier, vol. 138(1), pages 191-211, April.
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- Wei-Feng Tung & Soe-Tsyr Yuan & Yen-Cheng Wu & Patrick Hung, 2014. "Collaborative service system design for music content creation," Information Systems Frontiers, Springer, vol. 16(2), pages 291-302, April.
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Keywords
customer lifetime value; e-commerce recency frequency monetary; markov chain;All these keywords.
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