Predicting direct marketing response in banking: comparison of class imbalance methods
Author
Abstract
Suggested Citation
DOI: 10.1007/s11628-016-0332-3
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- V L Miguéis & D F Benoit & D Van den Poel, 2013.
"Enhanced decision support in credit scoring using Bayesian binary quantile regression,"
Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 64(9), pages 1374-1383, September.
- V. L. Miguéis & D. F. Benoit & D. Van Den Poel, 2012. "Enhanced Decision Support in Credit Scoring Using Bayesian Binary Quantile Regression," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/803, Ghent University, Faculty of Economics and Business Administration.
- ,, 1998. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 14(5), pages 687-698, October.
- Gitae Kim & Bongsug Chae & David Olson, 2013. "A support vector machine (SVM) approach to imbalanced datasets of customer responses: comparison with other customer response models," Service Business, Springer;Pan-Pacific Business Association, vol. 7(1), pages 167-182, March.
- Alireza Abroud & Yap Choong & Saravanan Muthaiyah & David Fie, 2015. "Adopting e-finance: decomposing the technology acceptance model for investors," Service Business, Springer;Pan-Pacific Business Association, vol. 9(1), pages 161-182, March.
- Ming-Tsang Lu & Gwo-Hshiung Tzeng & Hilary Cheng & Chih-Cheng Hsu, 2015. "Exploring mobile banking services for user behavior in intention adoption: using new hybrid MADM model," Service Business, Springer;Pan-Pacific Business Association, vol. 9(3), pages 541-565, September.
- Seyed Hosseini & Alireza Ziaei Bideh, 2014. "A data mining approach for segmentation-based importance-performance analysis (SOM–BPNN–IPA): a new framework for developing customer retention strategies," Service Business, Springer;Pan-Pacific Business Association, vol. 8(2), pages 295-312, June.
- ,, 1998. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 14(3), pages 381-386, June.
- David Olson & Qing Cao & Ching Gu & Donhee Lee, 2009. "Comparison of customer response models," Service Business, Springer;Pan-Pacific Business Association, vol. 3(2), pages 117-130, June.
- Baesens, Bart & Viaene, Stijn & Van den Poel, Dirk & Vanthienen, Jan & Dedene, Guido, 2002. "Bayesian neural network learning for repeat purchase modelling in direct marketing," European Journal of Operational Research, Elsevier, vol. 138(1), pages 191-211, April.
- ,, 1998. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 14(4), pages 525-537, August.
- ,, 1998. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 14(2), pages 285-292, April.
- ,, 1998. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 14(1), pages 151-159, February.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Murtaza Nasir & Nichalin Summerfield & Ali Dag & Asil Oztekin, 2020. "A service analytic approach to studying patient no-shows," Service Business, Springer;Pan-Pacific Business Association, vol. 14(2), pages 287-313, June.
- Ki-Kwang Lee & Hong-Hee Lee & Su-Ji Cho & Gyung-Su Min, 2022. "The context-based review recommendation system in e-business platform," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 991-1013, December.
- Mahsa Samsami & Ralf Wagner, 2021. "Investment Decisions with Endogeneity: A Dirichlet Tree Analysis," JRFM, MDPI, vol. 14(7), pages 1-19, July.
- Soo Young Kim, 2018. "Predicting hospitality financial distress with ensemble models: the case of US hotels, restaurants, and amusement and recreation," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 483-503, September.
- Yen-Chun Chou & Howard Hao-Chun Chuang, 2018. "A predictive investigation of first-time customer retention in online reservation services," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 685-699, December.
- Santiago Carbo-Valverde & Pedro Cuadros-Solas & Francisco Rodríguez-Fernández, 2020. "A machine learning approach to the digitalization of bank customers: Evidence from random and causal forests," PLOS ONE, Public Library of Science, vol. 15(10), pages 1-39, October.
- Bigler, T. & Kammermann, M. & Baumann, P., 2023. "A matheuristic for a customer assignment problem in direct marketing," European Journal of Operational Research, Elsevier, vol. 304(2), pages 689-708.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Gitae Kim & Bongsug Chae & David Olson, 2013. "A support vector machine (SVM) approach to imbalanced datasets of customer responses: comparison with other customer response models," Service Business, Springer;Pan-Pacific Business Association, vol. 7(1), pages 167-182, March.
- Crone, Sven F. & Lessmann, Stefan & Stahlbock, Robert, 2006. "The impact of preprocessing on data mining: An evaluation of classifier sensitivity in direct marketing," European Journal of Operational Research, Elsevier, vol. 173(3), pages 781-800, September.
- Bose, Indranil & Chen, Xi, 2009. "Quantitative models for direct marketing: A review from systems perspective," European Journal of Operational Research, Elsevier, vol. 195(1), pages 1-16, May.
- Gubela, Robin M. & Lessmann, Stefan & Jaroszewicz, Szymon, 2020. "Response transformation and profit decomposition for revenue uplift modeling," European Journal of Operational Research, Elsevier, vol. 283(2), pages 647-661.
- Dolf Talman & Zaifu Yang, 2012.
"On a Parameterized System of Nonlinear Equations with Economic Applications,"
Journal of Optimization Theory and Applications, Springer, vol. 154(2), pages 644-671, August.
- Talman, A.J.J. & Yang, Z.F., 2012. "On a parameterized system of nonlinear equations with economic applications," Other publications TiSEM 8233343d-0b60-428d-a20b-6, Tilburg University, School of Economics and Management.
- Zhiqiang Zheng & Balaji Padmanabhan & Steven O. Kimbrough, 2003. "On the Existence and Significance of Data Preprocessing Biases in Web-Usage Mining," INFORMS Journal on Computing, INFORMS, vol. 15(2), pages 148-170, May.
- Herings, P.J.J. & Talman, A.J.J. & Yang, Z.F., 1999.
"Variational Inequality Problems With a Continuum of Solutions : Existence and Computation,"
Other publications TiSEM
73e2f01b-ad4d-4447-95ba-a, Tilburg University, School of Economics and Management.
- Herings, P.J.J. & Talman, A.J.J. & Yang, Z.F., 1999. "Variational Inequality Problems With a Continuum of Solutions : Existence and Computation," Discussion Paper 1999-72, Tilburg University, Center for Economic Research.
- Herings, P.J.J. & Talman, A.J.J. & Yang, Z.F., 2001. "Variational inequality problems with a continuum of solutions : Existence and computation," Other publications TiSEM 50bc0af9-976f-4c1c-94e0-f, Tilburg University, School of Economics and Management.
- Carlos R. Handy & Daniel Vrinceanu & Carl B. Marth & Harold A. Brooks, 2015. "Pointwise Reconstruction of Wave Functions from Their Moments through Weighted Polynomial Expansions: An Alternative Global-Local Quantization Procedure," Mathematics, MDPI, vol. 3(4), pages 1-24, November.
- Allen C. Goodman & Miron Stano, 2000. "Hmos and Health Externalities: A Local Public Good Perspective," Public Finance Review, , vol. 28(3), pages 247-269, May.
- Bode, Sven & Michaelowa, Axel, 2003. "Avoiding perverse effects of baseline and investment additionality determination in the case of renewable energy projects," Energy Policy, Elsevier, vol. 31(6), pages 505-517, May.
- Ala, Guido & Fasshauer, Gregory E. & Francomano, Elisa & Ganci, Salvatore & McCourt, Michael J., 2017. "An augmented MFS approach for brain activity reconstruction," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 141(C), pages 3-15.
- Bettina Campedelli & Andrea Guerrina & Giulia Romano & Chiara Leardini, 2014. "La performance della rete ospedaliera pubblica della regione Veneto. L?impatto delle variabili ambientali e operative sull?efficienza," MECOSAN, FrancoAngeli Editore, vol. 2014(92), pages 119-142.
- Haider A. Khan, 2004.
"General Conclusions: From Crisis to a Global Political Economy of Freedom,"
Palgrave Macmillan Books, in: Global Markets and Financial Crises in Asia, chapter 9, pages 193-211,
Palgrave Macmillan.
- Haider Ali Khan, 2003. "General Conclusions: From Crisis to A Global Political Economy of Freedom," CIRJE F-Series CIRJE-F-192, CIRJE, Faculty of Economics, University of Tokyo.
- Penn Loh & Zoë Ackerman & Joceline Fidalgo & Rebecca Tumposky, 2022. "Co-Education/Co-Research Partnership: A Critical Approach to Co-Learning between Dudley Street Neighborhood Initiative and Tufts University," Social Sciences, MDPI, vol. 11(2), pages 1-17, February.
- Broekhuis, Manda & Vos, Janita F.J., 2003. "Improving organizational sustainability using a quality perspective," Research Report 03A43, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
- O'Brien, Raymond & Patacchini, Eleonora, 2003. "Testing the exogeneity assumption in panel data models with "non classical" disturbances," Discussion Paper Series In Economics And Econometrics 0302, Economics Division, School of Social Sciences, University of Southampton.
- van der Laan, G. & Talman, A.J.J. & Yang, Z.F., 2002.
"Perfection and Stability of Stationary Points with Applications in Noncooperative Games,"
Discussion Paper
2002-108, Tilburg University, Center for Economic Research.
- Gerard van der Laan & Dolf Talman & Zaifu Yang, 2002. "Perfection and Stability of Stationary Points with Applications to Noncooperative Games," Tinbergen Institute Discussion Papers 02-126/1, Tinbergen Institute.
- van der Laan, G. & Talman, A.J.J. & Yang, Z.F., 2002. "Perfection and Stability of Stationary Points with Applications in Noncooperative Games," Other publications TiSEM fc1f47c6-314f-4932-80c6-1, Tilburg University, School of Economics and Management.
- van der Laan, Gerard & Talman, Dolf & Yang, Zaifu, 2017. "Perfection and stability of stationary points with applications to noncooperative games," Center for Mathematical Economics Working Papers 344, Center for Mathematical Economics, Bielefeld University.
- Edcarlos D. Silva & J. C. Albuquerque & T. R. Cavalcante, 2021. "Fourth-order nonlocal type elliptic problems with indefinite nonlinearities," Partial Differential Equations and Applications, Springer, vol. 2(2), pages 1-22, April.
- YongSeog Kim & W. Nick Street & Gary J. Russell & Filippo Menczer, 2005. "Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms," Management Science, INFORMS, vol. 51(2), pages 264-276, February.
- Montijano, J.I. & Rández, L. & Van Daele, M. & Calvo, M., 2020. "On the numerical stability of the exponentially fitted methods for first order IVPs," Applied Mathematics and Computation, Elsevier, vol. 379(C).
More about this item
Keywords
Direct marketing; Response modelling; Customer targeting; Random forests; Class imbalance;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:svcbiz:v:11:y:2017:i:4:d:10.1007_s11628-016-0332-3. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.