Customer-Adapted Coupon Targeting Using Feature Selection
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- David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, vol. 18(4), pages 504-526.
- Buckinx, Wouter & Van den Poel, Dirk, 2005.
"Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting,"
European Journal of Operational Research, Elsevier, vol. 164(1), pages 252-268, July.
- W. Buckinx & D. Van Den Poel, 2003. "Customer Base Analysis: Partial Defection of Behaviorally-Loyal Clients in a Non-Contractual FMCG Retail Setting," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/178, Ghent University, Faculty of Economics and Business Administration.
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- A. Prinzie & D. Van Den Poel, 2005. "Constrained optimization of data-mining problems to improve model performance: A direct-marketing application," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/298, Ghent University, Faculty of Economics and Business Administration.
- Philippe Baecke & Dirk Van Den Poel, 2010.
"Improving Purchasing Behavior Predictions By Data Augmentation With Situational Variables,"
International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 9(06), pages 853-872.
- P. Baecke & D. Van Den Poel, 2010. "Improving purchasing behavior predictions by data augmentation with situational variables," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/658, Ghent University, Faculty of Economics and Business Administration.
- D. Thorleuchter & D. Van Den Poel, 2013. "Weak Signal Identification with Semantic Web Mining," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/860, Ghent University, Faculty of Economics and Business Administration.
- D. Thorleuchter & D. Van Den Poel, 2013. "Semantic Compared Cross Impact Analysis," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/862, Ghent University, Faculty of Economics and Business Administration.
- G. A. Verhaert & D. Van Den Poel, 2012. "The Role of Seed Money and Threshold Size in Optimizing Fundraising Campaigns: Past Behavior Matters!," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/815, Ghent University, Faculty of Economics and Business Administration.
- A. Prinzie & D. Van Den Poel, 2005. "Incorporating sequential information into traditional classification models by using an element/position- sensitive SAM," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/292, Ghent University, Faculty of Economics and Business Administration.
- D. Thorleuchter & D. Van Den Poel, 2012. "Protecting Research and Technology from Espionage," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/824, Ghent University, Faculty of Economics and Business Administration.
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Keywords
Data mining; Classification; Feature selection; Retailing;All these keywords.
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