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Bayesian neural network learning for repeat purchase modelling in direct marketing

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  • Baesens, Bart
  • Viaene, Stijn
  • Van den Poel, Dirk
  • Vanthienen, Jan
  • Dedene, Guido

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  • Baesens, Bart & Viaene, Stijn & Van den Poel, Dirk & Vanthienen, Jan & Dedene, Guido, 2002. "Bayesian neural network learning for repeat purchase modelling in direct marketing," European Journal of Operational Research, Elsevier, vol. 138(1), pages 191-211, April.
    • Handle: RePEc:eee:ejores:v:138:y:2002:i:1:p:191-211
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    References listed on IDEAS

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    1. Zhang, Guoqiang & Y. Hu, Michael & Eddy Patuwo, B. & C. Indro, Daniel, 1999. "Artificial neural networks in bankruptcy prediction: General framework and cross-validation analysis," European Journal of Operational Research, Elsevier, vol. 116(1), pages 16-32, July.
    2. Dekimpe, Marnik G. & Degraeve, Zeger, 1997. "The attrition of volunteers," European Journal of Operational Research, Elsevier, vol. 98(1), pages 37-51, April.
    3. Desai, Vijay S. & Crook, Jonathan N. & Overstreet, George A., 1996. "A comparison of neural networks and linear scoring models in the credit union environment," European Journal of Operational Research, Elsevier, vol. 95(1), pages 24-37, November.
    4. Piramuthu, Selwyn, 1999. "Financial credit-risk evaluation with neural and neurofuzzy systems," European Journal of Operational Research, Elsevier, vol. 112(2), pages 310-321, January.
    5. Gabriel R. Bitran & Susana V. Mondschein, 1996. "Mailing Decisions in the Catalog Sales Industry," Management Science, INFORMS, vol. 42(9), pages 1364-1381, September.
    6. Füsun Gönül & Meng Ze Shi, 1998. "Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models," Management Science, INFORMS, vol. 44(9), pages 1249-1262, September.
    7. Magliozzi, T. L. & Berger, P. D., 1993. "List segmentation strategies in direct marketing," Omega, Elsevier, vol. 21(1), pages 61-72, January.
    8. Lacher, R. C. & Coats, Pamela K. & Sharma, Shanker C. & Fant, L. Franklin, 1995. "A neural network for classifying the financial health of a firm," European Journal of Operational Research, Elsevier, vol. 85(1), pages 53-65, August.
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