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Coffee farmers’ motivations to comply with sustainability standards

Author

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  • Sylvaine Lemeilleur

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Julie Subervie

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro - Montpellier SupAgro - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Anderson Edilson Presoto

    (USP - Universidade de São Paulo = University of São Paulo)

  • Roberta de Castro Souza

    (USP - Universidade de São Paulo = University of São Paulo)

  • Maria Sylvia Macchione Saes

    (USP - Universidade de São Paulo = University of São Paulo)

Abstract

Purpose: to investigate the incentives to coffee farmers to participate in certification schemes that require improved agricultural practices.Design/methodology: we ran a choice experiment among 250 Brazilian coffee farmers in the state of Minas Gerais, Brazil.Findings: Our findings show that both cash and non-cash payments are likely to incentive farmers' participation in a certification scheme. Besides price premium, incentives as long-term contracts and provision of technical would encourage producers to adopt eco-certification schemes. Our results also suggest that non-cash payments may be appropriate substitutes to a price premium to some extent.Research limitations: the large coffee producers are over-represented in our sample compared to the population of Brazilian coffee farms. However, it seems reasonable to focus on these producers, as they are usually the ones who individually adopt strategies, since small farmers are induced by collective strategies (e.g., cooperatives).Practical Implications: the fact that farmers place a high value on non-cash rewards suggests that designing effective certification schemes is an important consideration for organizations that develop sustainability standards, and that public (re)intervention through technical assistance may become necessary when the market is unable to provide a price premium high enough to offset the compliance costs associated with the most stringent environmental requirements.Originality/value: we contributed in the literature about adoption of sustainable agriculture practices analyzing the requirements and motivations for farmer participation in certification schemes. We also contribute private and public strategies to encourage the adoption of sustainable practices.

Suggested Citation

  • Sylvaine Lemeilleur & Julie Subervie & Anderson Edilson Presoto & Roberta de Castro Souza & Maria Sylvia Macchione Saes, 2020. "Coffee farmers’ motivations to comply with sustainability standards," Post-Print halshs-02278751, HAL.
    • Handle: RePEc:hal:journl:halshs-02278751
    DOI: 10.1108/JADEE-04-2019-0051
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    Keywords

    certification; voluntary sustainability standards; erosion.; compost; choice experiment; Brazil; coffee; pesticides;
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