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Drivers of meat consumption

Author

Listed:
  • Chantal Le Mouël

    (SMART-LERECO - Structures et Marché Agricoles, Ressources et Territoires - INRA - Institut National de la Recherche Agronomique - AGROCAMPUS OUEST)

  • Anna Birgit Milford

    (Division of Food Production and Society - NIBIO - Norsk institutt for bioøkonomi=Norwegian Institute of Bioeconomy Research)

  • Benjamin L. Bodirsky

    (PIK - Potsdam Institute for Climate Impact Research)

  • Susanne Rolinski

    (PIK - Potsdam Institute for Climate Impact Research)

Abstract

Increasinggloballevelsofmeatconsumptionareathreattotheenvironmentandtohumanhealth.Toidentify measuresthatmaychangeconsumptionpatternstowardsmoreplant-basedfoods,itisnecessarytoimproveour understandingofthecausesbehindthedemandformeat.Inthispaperweusedatafrom137differentcountries toidentifyandassessfactorsthatinfluencemeatconsumptionatthenationallevelusingacross-countrymul- tivariateregressionanalysis.Wespecifyeithertotalmeatorruminantmeatasthedependentvariableandwe considerabroadrangeofpotentialdriversofmeatconsumption.Thecombinationofexplanatoryvariableswe useisnewforthistypeofanalysis.Inaddition,weestimatetherelativeimportanceofthedifferentdrivers.We findthatincomepercapitafollowedbyrateofurbanisationarethetwomostimportantdriversoftotalmeat consumptionpercapita.Incomepercapitaandnaturalendowmentfactorsaremajordriversofruminantmeat consumptionpercapita.OtherdriversareWesternculture,Muslimreligion,femalelabourparticipation,eco- nomic and social globalisation and meat prices. The main identified drivers of meat demand are difficult to influencethroughdirectpolicyintervention.Thus,actingindirectlyonconsumers'preferencesandconsumption habits(forinstancethroughinformation,educationpolicyandincreasedavailabilityofready-madeplantbased products)couldbeofkeyimportanceformitigatingtheriseofmeatconsumptionpercapitaallovertheworld.

Suggested Citation

  • Chantal Le Mouël & Anna Birgit Milford & Benjamin L. Bodirsky & Susanne Rolinski, 2019. "Drivers of meat consumption," Post-Print hal-02175593, HAL.
    • Handle: RePEc:hal:journl:hal-02175593
    DOI: 10.1016/j.appet.2019.06.005
    Note: View the original document on HAL open archive server: https://hal.science/hal-02175593v1
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    2. Petr Prochazka & Jana Soukupova & Josef Abrham & Kevin J. Mullen & Karel Tomsik & Lukas Cechura & Inna Cabelkova & Lubos Smutka, 2025. "Protein consumption in Europe: Sustainability, tradition, and policy implications," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(1), pages 1124-1135, February.
    3. Koen De Vos & Charlotte Janssens & Liesbet Jacobs & Benjamin Campforts & Esther Boere & Marta Kozicka & David Leclère & Petr Havlík & Lisa-Marie Hemerijckx & Anton Van Rompaey & Miet Maertens & Gerard, 2024. "African food system and biodiversity mainly affected by urbanization via dietary shifts," Nature Sustainability, Nature, vol. 7(7), pages 869-878, July.
    4. Wehner, Jasmin & Yu, Xiaohua, 2024. "Drivers Of The Global Thirst For Milk," Sustainable Food Systems Discussion Papers 347737, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development.
    5. Junwen Jia & Fang Wu & Hao Yu & Jieming Chou & Qinmei Han & Xuefeng Cui, 2024. "Global meat consumption driver analysis with machine learning methods," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 16(4), pages 829-843, August.
    6. Li, Xi & Ouyang, Zhigang & Zhang, Qiong & Shang, Wen-long & Huang, Liqiao & Wu, Yi & Gao, Yuning, 2022. "Evaluating food supply chain emissions from Japanese household consumption," Applied Energy, Elsevier, vol. 306(PB).
    7. Jindřich Špička & Zdeňka Náglová, 2022. "Consumer segmentation in the meat market - The case study of Czech Republic," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 68(2), pages 68-77.
    8. Bernadett Bringye & Maria Fekete-Farkas & Szergej Vinogradov, 2021. "An Analysis of Mushroom Consumption in Hungary in the International Context," Agriculture, MDPI, vol. 11(7), pages 1-20, July.
    9. Stéphan Marette & Vincent Réquillart, 2020. "Dietary models and challenges for economics," Review of Agricultural, Food and Environmental Studies, Springer, vol. 101(1), pages 5-22, October.
    10. Pablo Delgado & Adr�an Espinosa-Gracia, 2022. "Food consumption models and unequal access to meat: the case of Spain (1964-2018)," Documentos de Trabajo dt2022-05, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    11. Lotte Hallez & Yara Qutteina & Filip Boen & Tim Smits, 2021. "The ABC’s of Ecological and Nutrition Labels. The Impact of Label Theme and Complexity on the Environmental Footprint of Online Grocery Choices," Sustainability, MDPI, vol. 13(5), pages 1-28, February.
    12. Banerjee, Sanchayan & Picard, Julien, 2023. "Thinking through norms can make them more effective. Experimental evidence on reflective climate policies in the UK," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 106(C).
    13. Jasmin Wehner & Xiaohua Yu, 2023. "Carbon tax on milk products and the exact consumer welfare measure in emerging economies," Agribusiness, John Wiley & Sons, Ltd., vol. 39(S1), pages 1595-1623, December.
    14. Pingali, Prabhu & Boiteau, Jocelyn & Choudhry, Abhinav & Hall, Aaron, 2023. "Making meat and milk from plants: A review of plant-based food for human and planetary health," World Development, Elsevier, vol. 170(C).
    15. Giacomo Falchetta & Nicolò Golinucci & Matteo Vincenzo Rocco, 2021. "Environmental and Energy Implications of Meat Consumption Pathways in Sub-Saharan Africa," Sustainability, MDPI, vol. 13(13), pages 1-22, June.
    16. Vania Andreoli & Marco Bagliani & Alessandro Corsi & Vito Frontuto, 2021. "Drivers of Protein Consumption: A Cross-Country Analysis," Sustainability, MDPI, vol. 13(13), pages 1-19, July.

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    Keywords

    meat consumption; nutrition transition; climate change mitigation; cross-country analysis;
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