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Employers, stand out! Employer brand: A valuable field untapped?
[Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?]

Author

Listed:
  • Laïla Benraiss-Noailles

    (Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Catherine Viot

    (SAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon)

Abstract

This paper presents a review of the literature devoted to the employer brand. The concept and its measurement are first presented and discussed. A definition is suggested and the antecedents of the employer brand are then exposed. The effects of employer brand on current and potential employees are also discussed. Finally, we develop an integrative model of the internal and external consequences of the employer brand. Following this model, a research program designed to tackle areas with little or no exploration to date is proposed.

Suggested Citation

  • Laïla Benraiss-Noailles & Catherine Viot, 2014. "Employers, stand out! Employer brand: A valuable field untapped? [Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?]," Post-Print hal-01803664, HAL.
    • Handle: RePEc:hal:journl:hal-01803664
    Note: View the original document on HAL open archive server: https://hal.science/hal-01803664
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    References listed on IDEAS

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