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Marketing de recrutement et segmentation générationnelle : regard critique à partir d’un sous segment de la génération Y

Author

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  • Sébastien Soulez

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Chloé Guillot-Soulez

Abstract

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Suggested Citation

  • Sébastien Soulez & Chloé Guillot-Soulez, 2011. "Marketing de recrutement et segmentation générationnelle : regard critique à partir d’un sous segment de la génération Y," Post-Print halshs-01626723, HAL.
    • Handle: RePEc:hal:journl:halshs-01626723
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    Cited by:

    1. Zakaria Lissaneddine & Farid Chaouki & Florence Rodhain, 2016. "Management de la marque employeur via les réseaux sociaux numériques : Revue de littérature et perspectives de recherche," Post-Print hal-02124640, HAL.
    2. Bejtkovský Jiří, 2018. "Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context," Management & Marketing, Sciendo, vol. 13(3), pages 1133-1149, September.
    3. Laïla Benraiss-Noailles & Catherine Viot, 2017. "Attractiveness of low-cost companies? The Influence of the employer brand on the attractiveness of low-cost companies [L' attractivité des entreprises low-cost ? Le rôle du Capital-Marque Employeur," Post-Print hal-01803635, HAL.
    4. Laïla Benraiss-Noailles & Catherine Viot, 2014. "Employers, stand out! Employer brand: A valuable field untapped? [Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?]," Post-Print hal-01803664, HAL.
    5. Bejtkovský Jiří, 2021. "LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers," Management & Marketing, Sciendo, vol. 16(3), pages 286-299, September.
    6. Sebastien Knockaert & François Grima & Olivier Brunel, 2018. "Prestige, respect et responsabilité sociale : attributs symboliques comme facteur d'attractivité organisationnelle d'une association," Post-Print hal-02362420, HAL.
    7. Laïla Benraiss-Noailles & Olivier Herrbach & Catherine Viot, 2019. "The impact of employer brand equity on organizational attractiveness: The moderating role of familiarity [L'effet du capital marque employeur sur l'attractivité organisationnelle : Le rôle modérate," Post-Print hal-02089617, HAL.

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