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Prestige, respect et responsabilité sociale : attributs symboliques comme facteur d'attractivité organisationnelle d'une association

Author

Listed:
  • Sebastien Knockaert

    (UPE - Université Paris-Est)

  • François Grima

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Olivier Brunel

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Comment attirer les compétences dans le secteur associatif ? La question des attributs symboliques comme facteur d'attractivité organisationnelle se pose. En se fondant sur une enquête par questionnaire auquel ont répondu 758 personnes nous montrons que le prestige, la convivialité et la responsabilité sociale ont une influence sur l'attractivité organisationnelle et l'intention de poursuivre le processus de recrutement. Ceci confirme des études déjà menées tout en apportant une connaissance nouvelle sur l'entreprise associative.

Suggested Citation

  • Sebastien Knockaert & François Grima & Olivier Brunel, 2018. "Prestige, respect et responsabilité sociale : attributs symboliques comme facteur d'attractivité organisationnelle d'une association," Post-Print hal-02362420, HAL.
    • Handle: RePEc:hal:journl:hal-02362420
    Note: View the original document on HAL open archive server: https://hal.science/hal-02362420
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    References listed on IDEAS

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