Bu araştırmanın temel amacı, yöneticilerin göstermiş olduğu stratejik liderlik davranışlarının çalışanlarda oluşan kurumsal itibar algısı üzerindeki etkisinde kurumsal sosyal sorumluluğun (KSS) rolünü incelemektir. Araştırmada, 2016 yılında Trabzon’da faaliyet gösteren üç özel hastanede görev yapan 517 çalışandan anket tekniği ile veri toplanmıştır ve bu veriler uygun analizlere tabi tutulmuştur. Araştırma sonucunda yöneticilerin stratejik liderlik davranışlarının çalışanların kurumsal itibar algısını olumlu yönde etkilediği ve KSS faaliyetlerinin stratejik liderlik ile kurumsal itibar arasındaki ilişkide kısmi aracılık rolü üstlendiği belirlenmiştir
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DOI: 10.26650/ibr.2019.48.0051
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Keywords
Outward-looking development policy; education and technology policies; South Korea;All these keywords.
JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
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