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Employer Brand for Talent Acquisition: An Exploration towards its Measurement

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  • Pallavi Srivastava
  • Jyotsna Bhatnagar

Abstract

This paper addresses the concerns associated with talent acquisition and how employer brand can overcome some of them. Based on the literature review and supported with the first stage sequential mixed method exploratory research, the paper summarises and aggregates the results of a pilot study conducted on a section of prospective employees of India. The study contributes to the sparse academic and empirical work on employer branding. The empirical results are initial steps towards the development of a scale for measuring employer brand in a later stage. The current study will further facilitate development of the unique employee value proposition based on the person-need fit of talent. The research is based in an Indian setting which makes it all the more relevant in current economic scenario. The paper concludes with theoretical and practical implications followed by directions for the future research.

Suggested Citation

  • Pallavi Srivastava & Jyotsna Bhatnagar, 2010. "Employer Brand for Talent Acquisition: An Exploration towards its Measurement," Vision, , vol. 14(1-2), pages 25-34, January.
    • Handle: RePEc:sae:vision:v:14:y:2010:i:1-2:p:25-34
    DOI: 10.1177/097226291001400103
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    Citations

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    Cited by:

    1. Laïla Benraiss-Noailles & Catherine Viot, 2014. "Employers, stand out! Employer brand: A valuable field untapped? [Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?]," Post-Print hal-01803664, HAL.
    2. Laïla Benraiss-Noailles & Catherine Viot, 2017. "Attractiveness of low-cost companies? The Influence of the employer brand on the attractiveness of low-cost companies [L' attractivité des entreprises low-cost ? Le rôle du Capital-Marque Employeur," Post-Print hal-01803635, HAL.
    3. Norasyikin Shaikh Ibrahim & Junaidah Hashim & Rozailin Abdul Rahman, 2018. "The Impact of Employer Branding and Career Growth on Talent Retention: The Mediating Role of Recruitment Practices in the Malaysian Public Sector," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(6), pages 1034-1053, June.
    4. Noor Ul Hadi & Shahjehan Ahmed, 2018. "Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector," Administrative Sciences, MDPI, vol. 8(3), pages 1-15, August.

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