Effect of Employer Brand Image on Application Intentions of B-School Undergraduates
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DOI: 10.1177/097226290901300304
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Cited by:
- Diwakar PURI, 2018. "Developing the Scale to Measure Employer Attractiveness," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 99-123.
- Laïla Benraiss-Noailles & Catherine Viot, 2014. "Employers, stand out! Employer brand: A valuable field untapped? [Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?]," Post-Print hal-01803664, HAL.
- Azamat Maksüdünov, 2018. "The Corporate Image As A Weapon In The Attraction Of Prospective Employees," Working papers 2018-28-12, Voice of Research.
- Laïla Benraiss-Noailles & Olivier Herrbach & Catherine Viot, 2019. "The impact of employer brand equity on organizational attractiveness: The moderating role of familiarity [L'effet du capital marque employeur sur l'attractivité organisationnelle : Le rôle modérate," Post-Print hal-02089617, HAL.
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Keywords
Campus Recruitment; Employer Brand Image; Application Intentions; Business School Undergraduates;All these keywords.
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