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Serving two organizations : exploring the employment relationship of contracted employees

Author

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  • Coyle-Shapiro, Jacqueline
  • Morrow, Paula
  • Kessler, Ian

Abstract

It is widely assumed in academic and policy circles that younger children are more influenced by advertising than are older children. By reviewing empirical findings in relation to advertising and children's food choice, it is argued that this assumption is unwarranted. The findings do not suggest that young children are more affected by advertising than are teenagers, even though the latter are more media literate. This article critically examines the theoretical gap in the literature regarding the relationship between advertising literacy and advertising effects. By applying a dual process model of cognitive persuasion, it is shown that the evidence is more consistent with the argument that different processes of persuasion are effective at different ages, precisely because literacy levels vary with age. Recommendations for future research on the effects of advertising on children, together with the implications for policies of regulating advertising to young children and of media literacy interventions, are identified.

Suggested Citation

  • Coyle-Shapiro, Jacqueline & Morrow, Paula & Kessler, Ian, 2006. "Serving two organizations : exploring the employment relationship of contracted employees," LSE Research Online Documents on Economics 2665, London School of Economics and Political Science, LSE Library.
  • Handle: RePEc:ehl:lserod:2665
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    File URL: http://eprints.lse.ac.uk/2665/
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    Cited by:

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    3. Grawe, Scott J. & Daugherty, Patricia J. & McElroy, James C., 2012. "External organizational commitment among organizational implants: The case of logistics service providers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 48(1), pages 165-177.
    4. Dan S. Chiaburu & Subrata Chakrabarty & Jiexin Wang & Ning Li, 2015. "Organizational Support and Citizenship Behaviors: A Comparative Cross-Cultural Meta-Analysis," Management International Review, Springer, vol. 55(5), pages 707-736, October.
    5. Richa Awasthy & Rajen K. Gupta, 2011. "DO NON-WORK PRACTICES IN MNCs OPERATING IN INDIA IMPACT ORGANIZATIONAL COMMITMENT?," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 2(2).
    6. Cao Minh Anh Nguyen & Minh-Tri Ha, 2023. "The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    7. Niki Panteli & Andriana Rapti & Dora Scholarios, 2020. "‘If He Just Knew Who We Were’: Microworkers’ Emerging Bonds of Attachment in a Fragmented Employment Relationship," Work, Employment & Society, British Sociological Association, vol. 34(3), pages 476-494, June.
    8. Gibbs, Jennifer L. & Eisenberg, Julia & Fang, Chengyu & Wilkenfeld, J. Nan, 2023. "Examining how organizational continuities and discontinuities affect the job satisfaction of global contractors," Journal of International Management, Elsevier, vol. 29(5).
    9. Mark M. Suazo, 2007. "Implications of the Affective Response to Psychological Contract Breach," Working Papers 0028, College of Business, University of Texas at San Antonio.
    10. Sattar A. Mansi & Yaxuan Qi & John K. Wald, 2011. "Debt Covenants, Bankruptcy Risk, and Issuance Costs," Working Papers 0024, College of Business, University of Texas at San Antonio.
    11. Zehra, Syeda Zufiesha & Ather, Marium & Zehra, Beenish, 2017. "A Correlation between Workplace Stress and Organizational Commitment: Doctors response from Public and Private Hospitals in Karachi, Pakistan," MPRA Paper 79073, University Library of Munich, Germany, revised 20 Apr 2017.
    12. Sascha Alexander Ruhle & Heiko Breitsohl, 2012. "Residuales organisationales Commitment: Ein konzeptioneller Ansatz zur Erweiterung der Bindungsforschung [Residual organizational commitment: Effects of commitment to previous organizations on curr," Schumpeter Discussion Papers sdp12007, Universitätsbibliothek Wuppertal, University Library.
    13. Anthony Sumnaya Kumasey & Eric Delle & Samuel Batchison Ofei, 2014. "Occupational Stress and Organizational Commitment: Does Sex and Managerial Status Matter?," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(5), pages 173-182, May.
    14. Yvonne Gerarda Theodora van Rossenberg & Howard J. Klein & K. Asplund & Kathleen Bentein & Heiko Breitsohl & Aaron Cohen & David Cross & Ana Carolina de Aguiar Rodrigues & Véronique Duflot & Steven Ki, 2018. "The future of workplace commitment: key questions and directions," Post-Print hal-02180702, HAL.
    15. Webber, Sheila Simsarian, 2011. "Dual organizational identification impacting client satisfaction and word of mouth loyalty," Journal of Business Research, Elsevier, vol. 64(2), pages 119-125, February.
    16. Torka, Nicole & Goedegebure, Ivy, 2017. "Perceived distributive justice and Leader-Member Exchange: An exploration among Dutch and Polish (agency) workers [Wahrgenommene Verteilungsgerechtigkeit und Leader-Member Exchange: Eine Exploratio," Industrielle Beziehungen. Zeitschrift für Arbeit, Organisation und Management, Verlag Barbara Budrich, vol. 24(1), pages 100-123.

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    JEL classification:

    • J50 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - General

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