Dual organizational identification impacting client satisfaction and word of mouth loyalty
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- Lee, Na Young & Zablah, Alex R. & Noble, Stephanie M., 2023. "A meta-analytic investigation of the organizational identification – Job performance relationship in the frontlines," Journal of Retailing, Elsevier, vol. 99(3), pages 370-384.
- Maryam Haghighikhah & Mahdieh Khadang & Masoud Arabi, 2016. "Internal Marketing: Employee Satisfaction and Word of Mouth in Guilan¡¯s Saderat Bank," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(2), pages 147-158, April.
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Keywords
Social identity theory Project managers Client satisfaction and loyalty;Statistics
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