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Evaluating the Factors Influecing the Number of Visits to Farmers' Markets

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  • Abello, Francisco J.
  • Palma, Marco A.
  • Anderson, David P.
  • Waller, Mark W.

Abstract

The primary objective of this paper was to determine key factors impacting the frequency of consumer visits to Texas farmers’ markets measured in number of visits per month. Data obtained from in-person surveys administered in two farmers’ markets locations were used to determine consumer, market factors, and socio-demographic characteristics of shoppers affecting frequency of visits. The results of the model showed that travel distance, number of adults in the household, market promotional characteristics such as entertainment and education activities, food events, as well as education and age were all determinants of frequency of visits to farmers’ markets.

Suggested Citation

  • Abello, Francisco J. & Palma, Marco A. & Anderson, David P. & Waller, Mark W., 2012. "Evaluating the Factors Influecing the Number of Visits to Farmers' Markets," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119786, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea12:119786
    DOI: 10.22004/ag.econ.119786
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    Cited by:

    1. Nicole Didero & Marco Costanigro & Becca B. R. Jablonski, 2021. "Promoting farmers market via information nudges and coupons: A randomized control trial," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 531-549, July.
    2. Maples, McKenzie & Morgan, Kimberly L. & Interis, Matthew G. & Harri, Ardian, 2013. "Who Buys Food Directly from Producers in the Southeastern United States?," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(3), pages 509-518, August.
    3. Gumirakiza, J. Dominique & Hopper, Laura, 2016. "Understanding Markets and Marketing Strategies, and Challenges in Locally Grown Fresh Produce Industry," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 229809, Southern Agricultural Economics Association.
    4. Corsi, Alessandro & Frontuto, Vito & Novelli, Silvia, 2022. "Relational goods and direct purchase from farmers: estimating the value of the relationship between consumers and producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(2), March.
    5. Corsi, Alessandro & Novelli, Silvia, 2015. "The value of direct farmers-consumers relationships as determinants of consumers' purchase choices," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202749, European Association of Agricultural Economists.
    6. Stewart, Hayden & Dong, Diansheng, 2018. "The Relationship Between Patronizing Direct-to-Consumer Outlets and a Household’s Demand for Fruits and Vegetables," Economic Research Report 276254, United States Department of Agriculture, Economic Research Service.
    7. Gumirakiza, Dominique & King, Stephen A. & Kingery, Thomas, "undated". "Clustering Online Shoppers and Explaining their Preferences for Ways to Receive Marketing Information about Local/Regional Fresh Produce," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259947, Agricultural and Applied Economics Association.

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