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Farmers Markets: Market Attributes, Market Managers and Other Factors Determining Success

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  • Rimal, Arbindra
  • Onyango, Benjamin M.
  • Bailey, Jessica

Abstract

The objective of the study is to examine factors affecting the organization and success of farmers markets. A survey was conducted among vendors and market managers in Missouri. The preliminary results indicated that location of the farmers market, absence of wholesalers, and degree of supervision by market managers, market managers household attribute including children in the household determined level of success. Level of success was represented by number of vendor participation at the peak of the season. Farmer market attributes including parking spaces and petting zoos played crucial role in bringing in patrons, therefore increasing vendor participation. Uniform pricing policy was important to attract more vendors.

Suggested Citation

  • Rimal, Arbindra & Onyango, Benjamin M. & Bailey, Jessica, 2010. "Farmers Markets: Market Attributes, Market Managers and Other Factors Determining Success," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61651, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea10:61651
    DOI: 10.22004/ag.econ.61651
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    File URL: https://ageconsearch.umn.edu/record/61651/files/FarmersMarket_aaea_10.pdf
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    References listed on IDEAS

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    1. Thilmany, Dawn D. & Watson, Philip, 2004. "The Increasing Role Of Direct Marketing And Farmers Markets For Western Us Producers," Western Economics Forum, Western Agricultural Economics Association, vol. 3(2), pages 1-7, December.
    2. Bureau of Agricultural Economics, 1925. "The Agricultural Outlook for 1925," Miscellaneous Publications 316059, United States Department of Agriculture, Economic Research Service.
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    Cited by:

    1. Abello, Francisco J. & Palma, Marco A. & Anderson, David P. & Waller, Mark W., 2012. "Evaluating the Factors Influecing the Number of Visits to Farmers' Markets," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119786, Southern Agricultural Economics Association.
    2. Milena Klimek & Jim Bingen & Bernhard Freyer, 2018. "Metropolitan farmers markets in Minneapolis and Vienna: a values-based comparison," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(1), pages 83-97, March.

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