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Elena Cedrola

Personal Details

First Name:Elena
Middle Name:
Last Name:Cedrola
Suffix:
RePEc Short-ID:pce77
[This author has chosen not to make the email address public]
Terminal Degree: Facoltà di Economia; "Sapienza" Università di Roma (from RePEc Genealogy)

Affiliation

Facoltà di Economia e Diritto
Università degli Studi di Macerata

Macerata, Italy
http://www.economia.unimc.it/
RePEc:edi:fsmacit (more details at EDIRC)

Research output

as
Jump to: Working papers Articles Chapters

Working papers

  1. Pacifico, Antonio & Giraldi, Luca & Cedrola, Elena, 2023. "Evaluating Student Performance in E-learning Systems: A Two-step Robust Bayesian Multiclass Procedure," MPRA Paper 117394, University Library of Munich, Germany.
  2. Nebojsa S. Davcik & Silvio Cardinali & Piyush Sharma & Elena Cedrola, 2021. "Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance," Post-Print hal-04455592, HAL.
  3. Mase S. & Cedrola E. & Genevieve Cohen-Cheminet, 2018. "Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236," Post-Print hal-02895825, HAL.
  4. Mase S. & Cedrola E. & Genevieve Cohen-Cheminet, 2017. "Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model," Post-Print hal-02901580, HAL.
  5. Mase S. & Cedrola E. & Genevieve Cohen-Cheminet, 2017. "Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model," Post-Print hal-02896456, HAL.
  6. S. Masellia & Cedrola E., 2017. "Louis Vuitton's Art-Based Strategy to communicate Exclusivity and Prestige," Post-Print hal-02895958, HAL.
  7. Elena Cedrola & Loretta Battaglia & Alessandra Tzannis, 2009. "The Italian SMEs in the International context. A model to succeed in the global arena," Working Papers 52-2009, Macerata University, Department of Finance and Economic Sciences, revised Mar 2009.

Articles

  1. Luca Giraldi & Sofia Coacci & Elena Cedrola, 2023. "How relational capability can influence the success of business partnerships," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 73(2), pages 601-628, February.
  2. Alberta Bernardi & Chiara Luisa Cantù & Elena Cedrola, 2022. "Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 13(2), pages 116-133, April.
  3. Elena Cedrola & Lala Hu, 2022. "Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19," Micro & Macro Marketing, Società editrice il Mulino, issue 3, pages 389-413.
  4. Luca Giraldi & Andrea Sestino & Elena Cedrola, 2022. "Emotional Analysis in Designing Tourism Experiences Through Neuromarketing Methods: The Role of Uncontrollable Variables and Atmosphere: A Preliminarily Study," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 14(1), pages 114-114, December.
  5. Alberta Bernardi & Chiara Luisa Cantù & Elena Cedrola, 2021. "Key success factors for sustainable innovation in the textile and fashion industry. Best prac- tices of two «Made in Italy» luxury brands," L'industria, Società editrice il Mulino, issue 2, pages 1349-1376.
  6. Davcik, Nebojsa S. & Cardinali, Silvio & Sharma, Piyush & Cedrola, Elena, 2021. "Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance," Journal of Business Research, Elsevier, vol. 128(C), pages 650-660.
  7. Ksenia Silchenko & Søren Askegaard & Elena Cedrola, 2020. "Three Decades of Research in Health and Food Marketing: A Systematic Review," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 541-580, June.
  8. Stefania Masè & Elena Cedrola & Genevieve Cohen-Cheminet, 2018. "Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 9(3), pages 223-236, July.
  9. Elena Cedrola & Loretta Battaglia, 2013. "Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(4), pages 394-408, September.
  10. Elena Cedrola & Giancarlo Ferrero & Gianluca Gregori, 2011. "Marketing & Sales oltre la crisi: i cambiamenti in atto nelle medie imprese," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2011(2), pages 9-28.
  11. Elena Cedrola & Loretta Battaglia & Chiara Cant? & Alessandra Tzannis, 2010. "Relazioni di business Italia-Cina: quali opportunit? per le piccole e medie imprese italiane," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2010(4), pages 45-64.
  12. Elena Cedrola, 2009. "Internet per le piccole e medie imprese: potenzialit? e stato dell'arte in Italia e in Europa," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2009(1), pages 19-43.
  13. Elena Cedrola & Sabrina Memmo, 2007. "Internet e franchising: stato dell'arte e prospettive," Micro & Macro Marketing, Società editrice il Mulino, issue 3, pages 339-364.

Chapters

  1. Elena Cedrola & Barbara Kulaga & Grazia Li Pomi, 2024. "Blockchain: Technology Transforming the Fashion Industry," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 2, pages 27-46, Springer.
  2. Elena Cedrola & Marta Giovannetti, 2024. "Fashion and Gamification," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 20, pages 423-442, Springer.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Nebojsa S. Davcik & Silvio Cardinali & Piyush Sharma & Elena Cedrola, 2021. "Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance," Post-Print hal-04455592, HAL.

    Cited by:

    1. Rakshit, Sandip & Islam, Nazrul & Mondal, Sandeep & Paul, Tripti, 2022. "Influence of blockchain technology in SME internationalization: Evidence from high-tech SMEs in India," Technovation, Elsevier, vol. 115(C).
    2. Mengning He & Raquel Pérez Estébanez, 2023. "Exploring the Relationship between R&D Investment and Business Performance—An Empirical Analysis of Chinese ICT SMEs," Sustainability, MDPI, vol. 15(6), pages 1-17, March.
    3. Romina Gómez-Prado & Aldo Alvarez-Risco & Berdy Briggitte Cuya-Velásquez & Marián Arias-Meza & Nilda Campos-Dávalos & Luis Juarez-Rojas & Maria de las Mercedes Anderson-Seminario & Shyla Del-Aguila-Ar, 2022. "Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
    4. Grzegorz Szymański, 2021. "Marketing Activities of Local Food Producers in E-Commerce," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    5. Caroline Reimann & Fernando Carvalho & Marcelo Duarte, 2021. "The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
    6. Pedraza-Rodríguez, José A. & Ruiz-Vélez, Andrea & Sánchez-Rodríguez, M. Isabel & Fernández-Esquinas, Manuel, 2023. "Management skills and organizational culture as sources of innovation for firms in peripheral regions," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    7. Al-Tabbaa, Omar & Zahoor, Nadia, 2024. "Alliance management capability and SMEs’ international expansion: The role of innovation pathways," Journal of Business Research, Elsevier, vol. 171(C).
    8. Agnihotri, Arpita & Bhattacharya, Saurabh & Jafari-Sadeghi, Vahid, 2023. "Combatting global disruption through tertius iungens orientation of CEOs: A moderated-mediated mechanism," Journal of International Management, Elsevier, vol. 29(5).
    9. Lee, In Hyeock & Lévesque, Moren, 2023. "Do resource-constrained early-stage firms balance their internal resources across business activities? If so, should they?," Journal of Business Research, Elsevier, vol. 159(C).
    10. Elena D. Vaisman & Maria V. Podshivalova & Andrew Adewale Alola, 2022. "Examining the interaction of sustainable innovation activity and the life cycle of small high‐tech enterprises," Business Strategy and the Environment, Wiley Blackwell, vol. 31(3), pages 1018-1029, March.

  2. Mase S. & Cedrola E. & Genevieve Cohen-Cheminet, 2018. "Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236," Post-Print hal-02895825, HAL.

    Cited by:

    1. Yuan, Chun Lin & Moon, Hakil & Kim, Kyung Hoon & Wang, Shuman, 2021. "The influence of parasocial relationship in fashion web on customer equity," Journal of Business Research, Elsevier, vol. 130(C), pages 610-617.

Articles

  1. Alberta Bernardi & Chiara Luisa Cantù & Elena Cedrola, 2022. "Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 13(2), pages 116-133, April.

    Cited by:

    1. Andreea-Ionela Puiu & Rodica Ianole-Călin & Elena Druică, 2023. "Exploring the Consumer Acceptance of Nano Clothing Using a PLS-SEM Analysis," Stats, MDPI, vol. 6(4), pages 1-19, October.
    2. Elvis K. Ofori & Simplice A. Asongu & Ernest B. Ali & Bright A. Gyamfi & Isaac Ahakwa, 2024. "Environmental impact of ISO 14001 certification in promoting Sustainable development: The moderating role of innovation and structural change in BRICS and MINT, and G7 economies," Working Papers of the African Governance and Development Institute. 24/014, African Governance and Development Institute..

  2. Davcik, Nebojsa S. & Cardinali, Silvio & Sharma, Piyush & Cedrola, Elena, 2021. "Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance," Journal of Business Research, Elsevier, vol. 128(C), pages 650-660.
    See citations under working paper version above.
  3. Ksenia Silchenko & Søren Askegaard & Elena Cedrola, 2020. "Three Decades of Research in Health and Food Marketing: A Systematic Review," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 541-580, June.

    Cited by:

    1. Dobromir Stoyanov, 2021. "The role of vending channels in marketing: A systematic review and taxonomy of studies," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(2), pages 654-679, June.
    2. Alysa Miller & Omni Cassidy & Tenay Greene & Josh Arshonsky & Stephanie L. Albert & Marie A. Bragg, 2021. "A Qualitative Analysis of Black and White Adolescents’ Perceptions of and Responses to Racially Targeted Food and Drink Commercials on Television," IJERPH, MDPI, vol. 18(21), pages 1-15, November.
    3. Olga Untilov & Stéphane Ganassali, 2020. "Product‐harm science communication: The halo effect and its moderators," Post-Print hal-02957579, HAL.
    4. Olga Untilov & Stéphane Ganassali, 2020. "Product‐harm science communication: The halo effect and its moderators," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 1002-1027, September.

  4. Elena Cedrola & Loretta Battaglia, 2013. "Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(4), pages 394-408, September.

    Cited by:

    1. Davcik, Nebojsa S. & Cardinali, Silvio & Sharma, Piyush & Cedrola, Elena, 2021. "Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance," Journal of Business Research, Elsevier, vol. 128(C), pages 650-660.

  5. Elena Cedrola & Giancarlo Ferrero & Gianluca Gregori, 2011. "Marketing & Sales oltre la crisi: i cambiamenti in atto nelle medie imprese," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2011(2), pages 9-28.

    Cited by:

    1. Gian Luca Gregori & Silvia Cardinali & Meri Travaglini, 2013. "Imprese calzaturiere e competitivit? nel mercato mondiale: il caso di una media luxury brand company," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 151-168.

  6. Elena Cedrola & Loretta Battaglia & Chiara Cant? & Alessandra Tzannis, 2010. "Relazioni di business Italia-Cina: quali opportunit? per le piccole e medie imprese italiane," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2010(4), pages 45-64.

    Cited by:

    1. Francesca Checchinato & Lala Hu & Tiziano Vescovi, 2014. "Do distributors really know the product? Approaching emerging markets through exports," Working Papers 19, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    2. Luca Ferrucci & Antonio Picciotti, 2013. "Il gruppo Margaritelli: dai sentieri della crescita a quelli della ristrutturazione e del Turnaround," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(4), pages 15-35.

Chapters

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More information

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Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 1 paper announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-CSE: Economics of Strategic Management (1) 2009-03-22
  2. NEP-MKT: Marketing (1) 2009-03-22

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