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Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

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  • Elena Cedrola
  • Loretta Battaglia

Abstract

The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.

Suggested Citation

  • Elena Cedrola & Loretta Battaglia, 2013. "Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(4), pages 394-408, September.
    • Handle: RePEc:taf:jgsmks:v:23:y:2013:i:4:p:394-408
    DOI: 10.1080/21639159.2013.818280
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    References listed on IDEAS

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    1. Philip Kotler & Waldemar Pfoertsch, 2006. "B2B Brand Management," Springer Books, Springer, number 978-3-540-44729-0, June.
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    Cited by:

    1. Davcik, Nebojsa S. & Cardinali, Silvio & Sharma, Piyush & Cedrola, Elena, 2021. "Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance," Journal of Business Research, Elsevier, vol. 128(C), pages 650-660.

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