Digital Transformation for Fashion and Luxury Brands
Editor
- Wilson Ozuem(University of Cumbria)Silvia Ranfagni(University of Florence)Michelle Willis(University of Cumbria)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), 2024. "Digital Transformation for Fashion and Luxury Brands," Springer Books, Springer, number 978-3-031-35589-9, June.
Handle: RePEc:spr:sprbok:978-3-031-35589-9
DOI: 10.1007/978-3-031-35589-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Wilson Ozuem & Michelle Willis, 2024. "Artificial Intelligence and Predictive Analytics: Towards a Praxis of Personalised Shopping Experiences," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 1, pages 3-26, Springer.
- Elena Cedrola & Barbara Kulaga & Grazia Li Pomi, 2024. "Blockchain: Technology Transforming the Fashion Industry," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 2, pages 27-46, Springer.
- Dessy Ohanians & Ria Wiid, 2024. "Consumer Brand Engagement Through Chatbots," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 3, pages 47-66, Springer.
- Faheem Uddin Syed & Diletta Vianello & Zuzana Kvítková & Riccardo Rialti, 2024. "From Disruption to Absorptive Capacity: The Life Cycle of Digital Marketing Innovation for Luxury Businesses," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 4, pages 67-89, Springer.
- Aster Mekonnen, 2024. "Augmented Reality (AR) in Retailing: Customers’ Experience in Luxury Fashion," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 5, pages 91-106, Springer.
- Michelle Willis, 2024. "Short Video Adverts: A Modern and Virtual Form of Advertising," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 6, pages 107-131, Springer.
- Giada Salvietti & Marco Ieva, 2024. "The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 7, pages 135-154, Springer.
- Giovanna Pegan & Chiara Verginella, 2024. "Influencer Marketing and Consumer Behaviour: Insights into the Effectiveness of Fashion Influencers’ Sponsored Content on Instagram," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 8, pages 155-184, Springer.
- Peng Chen, 2024. "Celebrities, Social Media Influencers and Reference Groups," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 9, pages 185-205, Springer.
- Raffaella Montera & Maria Vincenza Ciasullo & Nicola Cucari & Rosario Bianco, 2024. "The Customer Experience with Fashion Sale Robots: A Psycho-interpretative Framework," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 10, pages 207-223, Springer.
- Xiaohui Zeng & Caroline Jawad, 2024. "Enterprise Social Media and Digital Creativity for Fashion Brands," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 11, pages 225-247, Springer.
- Annette Kallevig, 2024. "The Distributed Creative Brand Image: Integrating Digital Influencer Collaboration into Omnichannel Marketing Communication," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 12, pages 249-270, Springer.
- Gordon Bowen & Deidre Bowen, 2024. "Strategies for Greening the Fashion Supply Chain," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 13, pages 271-289, Springer.
- Fabrizio Mosca & Wided Batat & Valentina Chiaudano, 2024. "Heritage Communication on Social Media in the Luxury Brand Market: The 4-H Factors Framework," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 14, pages 293-311, Springer.
- Samuel Ayertey & Sebastian Okafor, 2024. "Customer-Brand Interactions and Service Failure Recovery," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 15, pages 313-338, Springer.
- Gordon Bowen & Richard Bowen, 2024. "Globalisation Versus Deglobalisation in the Fashion Industry," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 16, pages 339-357, Springer.
- Monica Faraoni & Silvia Ranfagni, 2024. "Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 17, pages 359-381, Springer.
- Patrizia Luca & Marco Bellotto, 2024. "High-Luxury Coffee Brands: A Comparative Analysis of Digital Communication on Luxury and Sustainability Dimensions," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 18, pages 383-405, Springer.
- Dominic Appiah & Alison Watson, 2024. "Smartphones and Digital Customer’s Journey," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 19, pages 407-421, Springer.
- Elena Cedrola & Marta Giovannetti, 2024. "Fashion and Gamification," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 20, pages 423-442, Springer.
- Lucia Varra, 2024. "Transition of Competences in the Digital Fashion Industry: Organisations and Facilitation Tools," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 21, pages 443-475, Springer.
- Elena Cedrola & Barbara Kulaga & Grazia Li Pomi, 2024. "Correction to: Blockchain: Technology Transforming the Fashion Industry," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 22, pages C1-C2, Springer.
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