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Content
October 2024, Volume 15, Issue 4
- 417-421 Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption
by Vanessa Quintal & Isaac Cheah - 422-439 Faithful and luxurious: Mediating halal with luxury through self-congruity
by Zahirah Zainol & Nurhafihz Noor & Ashley Tong - 440-458 Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods
by Jihyun Kim-Vick & Eunjoo Cho - 459-481 Do luxury brands have to trade off for sustainability?
by Tien Minh Dinh & Que Chi Le Hoang & Hai Dang Vu Hoang & Thi Khanh Linh Lao & Thi Huyen Trang Pham - 482-503 Global fashion research evolution (2010–2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion
by Eunju Ko & Chiara Murgia - 504-522 Online impulse purchases versus planned purchases and the role of visual attributes
by Clare D’Souza & Winnie Wong & Nicole El Haber & Anne Renée Brouwer & Outi Niininen
July 2024, Volume 15, Issue 3
- 303-319 The Metaverse and its potential for digital sustainability in fashion
by Marta Blazquez - 320-340 Fashion brands in the metaverse: Achievements from a marketing perspective
by Patricia SanMiguel & Teresa Sádaba & Narmin Sayeed - 341-356 Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z?
by Sophia Boyer & Ziyou Jiang & Jewon Lyu - 357-381 Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review
by Riccardo Testa & Giuseppina Rizzo & Giorgio Schifani & József Tóth & Giuseppina Migliore - 382-396 Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers
by Bayu Aji Aritejo & Widya Paramita & Sahid Susilo Nugroho - 397-416 Building brand attachment in China’s luxury fashion industry: The role of NFT characteristics
by Liufang Zhang & Ing Grace Phang
April 2024, Volume 15, Issue 2
- 1-1 Correction
by The Editors - 181-202 Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda
by K. Vladimirova & C. E. Henninger & S. I. Alosaimi & T. Brydges & H. Choopani & M. Hanlon & S. Iran & H. McCormick & S. Zhou - 203-220 Developing a typology of sustainable apparel consumer: An application of grounded theory
by Elena E. Karpova & Kelly L. Reddy-Best & Farimah Bayat - 221-234 Handmade virtual messages to promote foreign fashion brands in Instagram
by María Dolores Macías-Mañas & Natalia Vila-López & Inés Küster-Boluda - 235-252 Egoistic and altruistic claims in organic cotton apparel advertising
by Tae-Im Han & Haesun Park-Poaps - 253-269 How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption?
by Changju Kim & Mai Kikumori & Aekyoung Kim & Jungkeun Kim - 270-285 A fashion trend forecasting course as a gateway to career discovery
by Danielle Sponder Testa & Ann Marie Fiore - 286-301 Leveraging visual cues and pricing strategies: An empirical investigation of the pre-owned luxury market
by Alex Yao Yao & Ying Bao
January 2024, Volume 15, Issue 1
- 1-5 Fashion and the metaverse: Implications for consumers and firms
by Raffaele Donvito & Diletta Acuti & Sanga Song - 6-22 ‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds
by Alice Venturini & Martina Columbano - 23-38 Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world
by Jinsu Park & Naeun (Lauren) Kim - 39-61 Innovative value propositions in the fashion metaverse
by Stefano Paolo Russo & Cristina Mele & Tiziana Russo Spena - 62-89 Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands
by Maria Kniazeva & Gaetano Aiello & Costanza Dasmi & Valentina Mazzoli & Olga Nechaeva & Faheem Uddin Syed - 90-114 Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse
by Gabriele Murtas & Giuseppe Pedeliento & Federico Mangiò - 115-130 Fashion marketing in the metaverse
by Emmanuel Mogaji & Yogesh K. Dwivedi & Ramakrishnan Raman - 131-154 Metaverse and the fashion industry: A systematic literature review
by Giorgia Profumo & Ginevra Testa & Milena Viassone & Kamel Ben Youssef - 155-180 The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda
by Hazel Hoi Yau Chan & Claudia Henninger & Rosy Boardman & Marta Blazquez Cano
October 2023, Volume 14, Issue 4
- 369-373 Fashion and film stories of (mis)understanding: Introduction to a special issue on cinema and fashion
by Paloma Díaz Soloaga & Gemma Muñoz Domínguez & Arch G. Woodside - 374-389 Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris
by Teresa Sádaba & Carmen Azpurgua & Pedro Mir Bernal & Patricia SanMiguel - 390-403 Bollywood influence on clothing selection of Indian consumers
by Tammy R. Kinley & Sanjukta Pookulangara & Bharath M. Josiam & Dan Spears & Kirti Dutta - 404-418 Fashion, cinema and marketing: An exploratory study of diversity and stereotyping on the red carpets in US Vogue
by Concha Pérez Curiel & Jorge Zarauza Castro & Ana Velasco Molpeceres - 419-428 The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight
by Alfonso de la Quintana García - 429-448 Legacy transmission through fashion films: Visual and narrative brand heritage integration
by Paloma Diaz Soloaga & Gemma Muñoz Dominguez & Jing Zhou - 449-467 Analysis of productivity, efficiency, and their explanatory factors in the fast fashion sector: New evidence from the international environment
by Justo de Jorge Moreno & Francisco Javier Martínez Velázquez - 468-488 Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality
by Fatemeh Golalizadeh & Bahram Ranjbarian & Azarnoosh Ansari - 489-504 Lying by telling the truth – the risks of deception by paltering and hypocrisy in corporate social responsibilities context
by Saheli Goswami & Geetika Jaiswal - 505-520 Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes
by Y. Greg Song & Jiemin Looi & Eun Yeon Kang
July 2023, Volume 14, Issue 3
- 243-262 Femvertising of luxury brands: Message concreteness, authenticity, and involvement
by Minjung Park & Jayoung Koo & Do Yuon Kim - 263-278 Art-derived designs promote the inconspicuous consumption of fashion bags
by Manqian Wang & Eunyoung Kim & Bo Du - 279-293 Is it worth investing in an online fashion pop-up store?
by Irene Roozen & Mariet Raedts & Muriel Schwolle - 294-311 Examining the luxury consumers’ showrooming behaviour: The effect of perceived values and product involvement
by Sheetal Jain & Amit Shankar - 312-326 The effects of product return effort and recreational shopper identity on future purchase intentions
by Hye-Shin Kim & Yanan Yu - 327-349 “I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
by Murphy Aycock & Eunjoo Cho & Kyuree Kim - 350-368 Spirituality bestowing self-transcendence amid COVID-19 through slow fashion
by Swagata Chakraborty & Amrut Sadachar
April 2023, Volume 14, Issue 2
- 123-142 Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation
by Ken Kumagai & Shin’ya Nagasawa - 143-156 Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model
by Canan Saricam - 157-172 Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives
by Miguel A. M. Cárdaba & A. Fernández & L. Martinez & U. Cuesta - 173-186 Unveiling the latent consumer values from art-infused products: A qualitative approach
by Mansi Gupta & Rakesh Mohan Joshi - 187-205 The pink bias: Consumption choices of pink-colored products
by Antonio Mileti & Luigi Piper & Cristian Rizzo & Gianluigi Guido & Alessandro M. Peluso & Maria Irene Prete & Salvatore Maggio - 206-225 “Must-have” skills and knowledge for apparel merchandising professionals in South Africa
by Bertha Jacobs & Elena Karpova - 226-242 Optimize the online shopping title of men’s plain-color shirts in e-commerce based on Kansei Engineering
by Baoru Ge & Nazlina Shaari
January 2023, Volume 14, Issue 1
- 1-4 New fashion marketing & management in a post-pandemic world
by Hye-Young Kim & Sanga Song - 5-19 Building trust with voice assistants for apparel shopping: The effects of social role and user autonomy
by Jennifer Huh & Claire Whang & Hye-Young Kim - 20-34 Shopping for beauty: The influence of the pandemic on body appreciation, conceptions of beauty, and online shopping behaviour
by Caroline Kopot & Jaleesa Reed - 35-47 From means to end: Understanding the millennial mind when buying luxury jewelry brands
by Pavida Ratakam & Phallapa Petison - 48-62 Transforming luxury: Global luxury brand executives’ perceptions during COVID
by David Loranger & Erik Roeraas - 63-76 Interpreting luxury and fashion across Anthropocene pandemics
by Hélène Cristini & Arch G. Woodside - 77-92 Fashion-related remedies: Exploring fashion consumption stories during Covid-19. ‘Nostalgia overpowering, Old is the new me’
by Nadine Khair & Sadina Malhas - 93-107 Conspicuous value and luxury purchase intention in sharing economy in emerging markets: The moderating role of past sustainable behavior
by Sita Mishra & Sheetal Jain & Ritesh Pandey - 108-122 The fashion development process for traditional costumes in the contemporary global fashion market
by Handini Audita & Bernardo Figueiredo & Lauren Gurrieri
October 2022, Volume 13, Issue 4
- 1-1 Correction
by The Editors - 289-303 The strengths of fashion film series: The effects on character empathy and brand anthropomorphism
by Heejin An Lim & Hyunjoo Im & Garim Lee - 304-327 The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses: A moderated moderated-mediation conditional model
by Anurag Singh & Ashok Kumar Patel & Satyanarayana Parayitam - 328-343 Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement
by Mahnaz Mansoor & Abid Saeed & Budi Rustandi Kartawinata & Muhammad Kamran Naqi Khan - 344-359 Black Friday: Has the game changed?
by Cara Peters & Jane Thomas - 360-379 The trends of sustainability in the luxury fashion industry: A Triple Bottom Line analysis
by Adrienne Mok & Hong Yu & Morteza Zihayat - 380-393 Fashion Consciousness and Muslim Modest Brand Advocacy: The mediating role of brand love, and loyalty
by Andriani Kusumawati & Farida Akbarina & Edriana Pangestuti & Umar Nimran - 394-408 Dominance versus collaboration models: French and Italian luxury fashion brands in Japan
by Yoko Isozaki & Pierre-Yves Donzé
July 2022, Volume 13, Issue 3
- 187-204 The impact of digital influencers’ characteristics on purchase intention of fashion products
by Marina Alexandra Gomes & Susana Marques & Álvaro Dias - 205-220 Effects of consumer characteristics and product presentations on online apparel impulse buying
by Jessie H. Chen-Yu & Doris H. Kincade & YoungJu Rhee - 221-237 Applying behavioral reasoning theory to South African female consumers’ emerging apparel-shopping behavior during COVID-19
by Elizabeth Kempen & Rejoice Jealous Tobias-Mamina - 238-255 Brand equity trend analysis for fashion brands (2001-2021)
by Kamran Siddiqui - 256-272 Apparel product developers: An exploration through the lens of work analysis
by Meegan Feori-Payne & Ellen McKinney - 273-288 Men’s and women’s implicit negativity towards obese fashion models
by Ulf Aagerup
April 2022, Volume 13, Issue 2
- 91-100 Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities
by Houcine Akrout & Simone Guercini - 101-115 How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies
by Matilde Milanesi & Yuliia Kyrdoda & Andrea Runfola - 116-133 Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands
by Alberta Bernardi & Chiara Luisa Cantù & Elena Cedrola - 134-150 Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern
by Nishant Kumar & Pratibha Garg & Shailender Singh - 151-167 A systematic review of drivers of sustainable fashion consumption: 25 years of research evolution
by Chitra S. Dabas & Claire Whang - 168-185 Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes
by Nupur Arora & Parul Manchanda
January 2022, Volume 13, Issue 1
- 1-15 Sharing personal experiences and online consumer engagement: A case study of Glossier
by Ashley Paintsil & Hye-Shin Kim - 16-29 Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits
by Jinhee Han & Wi-Suk Kwon - 30-43 Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA
by Miao Miao & I Go & Kayo Ikeda & Hideho Numata - 44-60 Generation Z female consumers’ preferences for swimwear products with sustainability-relevant attributes
by Jitong Li & Karen K. Leonas - 61-74 Sustainability supplier scorecard assessment tools: A comparison between apparel retailers
by Rachel Creighton & Iva Jestratijevic & Daton Lee - 75-89 What drives Malaysian online fashion shopping? The mediating role of perceived value
by Suha Fouad Salem & Alshaimaa Bahgat Alanadoly
October 2021, Volume 12, Issue 4
- 291-308 Branded there, made here? How country equity influences fashion product consumers in China
by Dong Shen & Feng Liu & Joseph Richards - 309-326 The neglected unity-in-variety principle: A holistic rather than a single-factor approach in conceptualising a visual merchandise display
by Maria Logkizidou - 327-342 Do verbal and visual nudges influence consumers’ choice for sustainable fashion?
by Irene Roozen & Mariet Raedts & Laura Meijburg - 343-358 The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
by Ganga S. Urumutta Hewage & Sona Klucarova & Laura Boman - 359-374 Exploring skill requirements of local and multinational companies for entry level marketing professionals in the apparel industry in a developing country
by Tamgid Ahmed Chowdhury & Nusrat Zaman Anon - 375-389 The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel
by Sang-chul Son & Joonheui Bae & Kyung Hoon Kim
July 2021, Volume 12, Issue 3
- 195-213 Moderating effect of brand commitment on apparel brand prestige in upward comparisons
by Ken Kumagai & Shin’ya Nagasawa - 214-228 Investigating the direct and indirect effects of perceived corporate hypocrisy on turnover intentions
by Saheli Goswami & Gargi Bhaduri - 229-244 Strategic profile for positioning eco-apparel among mainstream apparel consumers
by Saugat Neupane & Ranga Chimhundu & Eric Kong - 245-259 Capturing sustainable fashion purchase behavior of Hispanic consumers in the US
by Lizhu Davis & Chitra Dabas - 260-273 The impact of inclusive fashion advertising with plus-size models on female consumers: The mediating role of brand warmth
by Bo Ra Joo & Juanjuan Wu - 274-290 “Foreign brands of course!” An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
by Nadine Khair & Elizabeth Lloyd-Parkes & Jonathan Deacon
April 2021, Volume 12, Issue 2
- 103-119 Examining the role of luxury elements on social media engagement
by Van Chien Duong & Billy Sung - 120-132 Between you and me: The effects of content ephemerality and the role of social value orientation in luxury brands’ social media communication
by Heejin Lim & Michelle Childs & Leslie Cuevas & Jewon Lyu - 133-145 An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry
by Henny Puspita & Heeju Chae - 146-160 Actual versus ideal self: An examination of the impact of fashion self congruence on consumer’s fashion consciousness and status consumption tendencies
by Harsandaldeep Kaur & Sahiba Anand - 161-175 The effect of gender on willingness to pay for mass customised running shoes
by Hassan Daronkola Kalantari & Lester W Johnson & Chamila R. Perera - 176-191 What fashion startups should know before launching Crowdfunding projects: Focusing on Wadiz reward Crowdfunding
by Jisu Ko & Eunju Ko - 191-193 Chinese Abstracts: Journal of Global Fashion Marketing, Volume 12, Issue 2 (2021)
by The Editors
January 2021, Volume 12, Issue 1
- 1-1 Correction
by The Editors - 1-15 Heuristics in decision-making by exporting textiles SMEs
by Simone Guercini & Andrea Runfola - 16-31 Trendsetting and gender matter: Brand loyalty, perceived quality, and word-of-mouth
by Seung-Hee Lee & Jane E Workman - 32-46 Digital Fashion: A systematic literature review. A perspective on marketing and communication
by Alice Noris & Tekila Harley Nobile & Nadzeya Kalbaska & Lorenzo Cantoni - 47-61 Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study
by Sheetal Jain & Sita Mishra & Sandip Mukhopadhyay - 62-76 Cross-cultural examination of apparel online purchase intention: S-O-R paradigm
by Changhyun Nam & Kyunghwa Cho & Young Do Kim - 77-94 Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta
by Dayun Jeong & Eunha Chun & Eunju Ko - 95-101 Chinese Abstracts: Journal of Global Fashion Marketing, Volume 12, Issue 1 (2021)
by The Editors
October 2020, Volume 11, Issue 4
- 325-342 “I want to be beautiful and rich”: Consumer culture ideals internalization and their influence on fashion consumption
by Srikant Manchiraju & Mary Damhorst - 343-360 Spritz or showcase? Gender, uncertainty, and fragrance evaluation
by Hua Meng & Jamie L. Grigsby & Cesar Zamudio - 361-379 Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants
by Teresa Pérez del Castillo & Paloma Díaz Soloaga & Julie McColl - 380-396 The power of negative publicity on the fast fashion industry
by Irene Roozen & Mariet Raedts - 397-412 Young consumer’s attitude toward local versus foreign luxury brands
by Isaac Cheah & Anwar Sadat Shimul & Macy Hoi Ming Man
July 2020, Volume 11, Issue 3
- 207-231 Emerging adults’ luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China
by Maximilian Faschan & Claude Chailan & Richard Huaman-Ramirez - 232-249 Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post
by Susanna Lee & Eunice Kim - 250-269 Analysis of emotional labour differences according to general characteristics of fashion store salesperson
by Gihyung Kim & Seunghee Lee - 270-288 Fashion consumption during economic crisis: Emerging practices and feelings of consumers
by Zeynep Ozdamar Ertekin & Bengu Sevil Oflac & Cemre Serbetcioglu - 289-305 Collaborative fashion consumption in the sharing economy: Philosophical and aesthetic perspectives
by Juhyun Kim - 306-324 Tradition preservation through fashion consumption: Contemporary clothes on Gaucho traditionalist culture in the South of Brazil
by Raquel Hauschild & Marlon Dalmoro & Maria Amália Machado & Stefania Ordovas de Almeida
April 2020, Volume 11, Issue 2
- 99-116 Transparency of sustainability disclosures among luxury and mass-market fashion brands
by Iva Jestratijevic & Nancy A. Rudd & James Uanhoro - 117-136 An integrated approach to estimate brand association matching and strength in virtual settings
by Rossella Berni & Nedka Dechkova Nikiforova & Silvia Ranfagni - 137-153 The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence
by Eung Jin Lee & Joonheui Bae & Kyung Hoon Kim - 154-170 Consumer characteristics as predictors of purchase intentions and willingness to pay a premium for men’s mass-customized apparel
by Jessie H. Chen-Yu & Jung-Ha Yang - 171-189 Luxury fashion consumption in sharing economy: A study of Indian millennials
by Sheetal Jain & Sita Mishra - 190-206 Antecedents of ideal body image and body dissatisfaction: The role of ethnicity, gender and age among the consumers in the USA
by Sindy Chapa & Felecia F. Jordan Jackson & Jaejin Lee
January 2020, Volume 11, Issue 1
- 1-17 “I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective
by Songyee Hur & Heejin (Jeanie) Lim & Jewon Lyu - 18-36 The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture
by Heeju Chae & Joo Hee Park & Eunju Ko - 37-55 Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity
by Gargi Bhaduri - 56-70 Thrift shopping for clothes: To treat self or others?
by Hyejune Park & Theresa Anna Kwon & Md Mostafa Zaman & So Young Song - 71-89 Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics
by Han-Chiang Ho & Candy Lim Chiu & Somkiat Mansumitrchai & Brian J. Quarles - 90-97 The impact of brand extension on the parent luxury fashion brand: The cases of Giorgio Armani, Calvin Klein and Jimmy Choo. A retrospective commentary
by Rasa Stankeviciute & Jonas Hoffmann
October 2019, Volume 10, Issue 4
- 305-323 The dilemma of luxury brand extensions
by Kostoula Margariti & Christina Boutsouki & Leonidas Hatzithomas - 324-341 Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context
by Jihyun Kim & Gargi Bhaduri - 342-357 The interaction of Instagram followers in the fast fashion sector: The case of Hennes and Mauritz (H&M)
by María Del Rocío Bonilla & José Luis del Olmo Arriaga & David Andreu - 358-376 Factors affecting the adoption of fashion mobile shopping applications
by Manjari Soni & Kokil Jain & Bhawna Kumar - 377-397 Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention
by Candy Lim Chiu & Qiyue Wang & Han-Chiang Ho & Jiang Zhang & Fusu Zhao - 398-403 A retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway
by Katarina Halvorsen
July 2019, Volume 10, Issue 3
- 219-227 On standing out and fitting in
by Russell Belk - 228-245 Comparison of consumers’ acceptance of online apparel mass customization across web and mobile channels
by Yuli Liang & Chuanlan Liu - 246-266 Novelty seeking as driving factor for fashion apparel innovators: A qualitative investigation
by Farrah Zeba & Shirshendu Ganguli - 267-274 Sustainability and customer equity: Evaluation of citing networks and contributions
by Juran Kim & Yang Sun & Kyung Hoon Kim & Seungmook Kang - 275-285 Pop-up retailing objectives and activities: A retrospective commentary
by Gary Warnaby & Charlotte Shi - 286-303 Fashion store personality: Scale development and relation to self-congruity theory, a retrospective commentary
by Kim Willems & Malaika Brengman
April 2019, Volume 10, Issue 2
- 111-128 Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid
by Arch G. Woodside & Monica B. Fine - 129-144 Enhancing consumer satisfaction and retail patronage through brand experience, cognitive pleasure, and shopping enjoyment: A comparison between lifestyle and product-centric displays
by Ahmad Saquib Sina & Hye-Young Kim - 145-162 Developing fashion retail operations to growth in emerging markets
by Simone Guercini & Andrea Runfola - 163-176 Consumer orientations of second-hand clothing shoppers
by Mostafa Zaman & Hyejune Park & Youn-Kyung Kim & Soo-Hee Park - 177-193 The effects of information on young consumers’ attitudes and purchase intentions of fashion products made of fur, leather, and wool
by Minjung Lee & Elena Karpova & Fatma Baytar - 194-209 Mood and luxury perception: A tale of two genders
by Mazen Jaber & Michaela Hoogerhyde - 210-217 Factors underlying frequently cited journal articles: A retrospective commentary
by Kim K. P. Johnson
January 2019, Volume 10, Issue 1
- 1-17 Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty
by Mijeong Noh & Kim K. P. Johnson - 18-34 Do the different store formats of the same brand matter to Chinese customers? An International study on a Japanese fashion brand
by Miao Miao - 35-49 Materialism and affect toward others: Influences on apparel consciousness
by David J. Burns & Jennifer D. Hutchins & Richard Mathisen - 50-65 Sense of community and social identity effect on brand love: Based on the online communities of a luxury fashion brands
by Regina Burnasheva & Yong Gu Suh & Katherine Villalobos-Moron - 66-80 Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel
by Vinita Bhatia - 81-92 Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary
by Shu-Chuan Chu & Sara Kamal & Yoojung Kim - 93-109 Branding strategies in transitional economy: The case of Aimer
by Hong Yu & Osmud Rahman & Yi Yan
October 2018, Volume 9, Issue 4
- 287-304 Self-service technologies (SSTs) streamlining consumer experience in the fashion retail stores: The role of perceived interactivity
by Eun Young Kim & Kiseol Yang - 305-321 The role of satisfaction in fashion marketing: a meta-analysis
by Fernando de Oliveira Santini & Wagner Junior Ladeira & Claudio Hoffmann Sampaio - 322-342 The impact of a firm’s transparent manufacturing practices on women fashion shoppers
by Amélia Brandão & Mahesh Gadekar & Francisco Cardoso - 343-363 Ethnicity versus country-of-origin effects: A situational process-focused approach towards designer fashion brand evaluation
by Jean-Eric Pelet & Monia Massarini & Rubens Pauluzzo - 364-378 Fashion brand green demarketing: Effects on customer attitudes and behavior intentions
by Shina Kim & Eunju Ko & Sang Jin Kim - 379-398 Photoshopping of models in advertising: A review of the literature and future research agenda
by Charles R. Taylor & Yoon-Na Cho & Carissa M. Anthony & Danielle B. Smith
July 2018, Volume 9, Issue 3
- 179-184 Renaissance of marketing and management in fashion
by Raffaele Donvito - 185-204 An instagram content analysis for city branding in London and Florence
by Diletta Acuti & Valentina Mazzoli & Raffaele Donvito & Priscilla Chan - 205-222 The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores
by Gaetano Aiello & Raffaele Donvito & Virginia Vannucci & Beverly Wagner & Juliette Wilson - 223-236 Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model
by Stefania Masè & Elena Cedrola & Genevieve Cohen-Cheminet - 237-251 Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model
by David Martín-Consuegra & Monica Faraoni & Estrella Díaz & Silvia Ranfagni - 252-269 The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis
by Giacomo Gistri & Matteo Corciolani & Stefano Pace - 270-286 Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook
by Alice Mazzucchelli & Roberto Chierici & Francesca Ceruti & Claudio Chiacchierini & Bruno Godey & Daniele Pederzoli
April 2018, Volume 9, Issue 2
- 87-102 Back in time to move forward: An empirical study on luxury fashion vintage drivers
by Camilla Keim & Ralf Wagner - 103-115 The effects of collaborated character’s image congruence on cosmetic products evaluation: The relative importance of ideal and actual self-image congruence
by Jungmin Suh & Youseok Lee & Sang-Hoon Kim - 116-128 Digitalisation, luxury fashion and “Chineseness”: The influence of the Chinese context for luxury brands and the online luxury consumers experience
by Serena Rovai - 129-147 Factors influencing willingness to pay for sustainable apparel: A literature review
by Yeong Sheng Tey & Mark Brindal & Haddy Dibba - 148-160 A study on consumers’ experiences and avoidances of mobile shopping application advertisements
by Jee Su Keem & Seunghee Lee - 161-178 International fashion trade shows as platforms for experiential branding
by Elina Koivisto & Pekka Mattila
January 2018, Volume 9, Issue 1
- 1-8 New marketing in fashion e-commerce
by Simone Guercini & Pedro Mir Bernal & Catherine Prentice - 9-23 Enabling the digital fashion consumer through fit and sizing technology
by Sophie Miell & Simeon Gill & Delia Vazquez - 24-39 Original or counterfeit luxury fashion brands? The effect of social media on purchase intention
by Maria Cristina Morra & Valeria Gelosa & Francesca Ceruti & Alice Mazzucchelli - 40-58 Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors
by Patricia SanMiguel & Teresa Sádaba - 59-72 The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers
by Pedro Mir-Bernal & Simone Guercini & Teresa Sádaba - 73-86 Problematizing customization and IT in the fashion industry: A case study of an Italian shoemaker
by Andrea Perna & Andrea Runfola & Valerio Temperini & Gian Luca Gregori
October 2017, Volume 8, Issue 4
- 251-265 Corporate social responsibility as an emerging business model in fashion marketing
by C. Anthony Di Benedetto - 266-282 The effect of selective store location strategy and self-congruity on consumers’ apparel brand attitudes toward luxury vs. non-luxury
by Ken Kumagai & Shin’ya Nagasawa - 283-297 A technology-fashion collaborative product: Its impact on consumer attitudes and purchase intention
by Yun-Hee Kim & Youn-Kyung Kim - 298-312 The four faces of apparel consumers: Identifying sustainable consumers for apparel
by Hyejune Park & Min-Young Lee & Wanmo Koo - 313-325 Businesswomen’s choice of professional dress: Model development for dress perception
by Amber Roth & Jihyun Kim & Doris Kincade
July 2017, Volume 8, Issue 3
- 163-179 Effects of emotions, sex, self-control, and public self-consciousness on Black Friday misbehavior
by Sharron J. Lennon & Minjeong Kim & Jaeha Lee & Kim K. P. Johnson - 180-192 Moderating effect of personality traits on relationships between retail therapy, compulsive buying, and hoarding for fashion products
by Mijeong Noh & H. M. Rakib ul Hasan - 193-206 Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping
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