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Content
2024, Issue 3
- 477-482 Editoriale: Psicologia e consumi sostenibili
by Edoardo Lozza - 483-484 Combining Sustainability and Digital Transformation in Retail and Distribution Channels: Introduction
by Fabio Musso & Monica Grosso & Cristina Zerbini - 485-416 Sustainability Meets Innovation in the Retail Sector: A Bibliometric Analysis
by Simone Aiolfi & Donata Tania Vergura & Silvia Bellini & Beatrice Luceri - 517-550 Sustainable Customer Relationships Management: A Conceptual Framework for Integrating CRM and Sustainability
by Antonella Cammarota & Chiara Ottolenghi & Alessandro Cinti & Andrea Sabatini - 551-580 Technological and Sustainable Orientation in the Wine Context: A Focus on Gen Z
by Elisabetta Savelli & Alessio Travasi - 581-610 Transmedia Branding for Digital Fashion Brands A Dialogue between Semiotics and Marketing
by Simonetta Buffo - 611-638 Digital Age Content Marketing: Strategies and Trends
by Kamaal Allil & Adil Zia - 639-658 Flatmates: The First Italian Influencer Marketing Agency Founded and Managed by Content Creators
by Generoso Branca & Mario D'Arco & Vittoria Marino & Riccardo Resciniti - 659-684 Digitalization and customer value: evidence from automotive industry
by Giuseppe Bertoli & Bruno Busacca & Mario Silanos - 685-686 Recensioni
by Cinzia Castiglioni
2024, Issue 2
- 267-272 Editoriale: New Paths of Luxury
by Tiziano Vescovi - 273-276 M&MM Award 2023
by Micro & Macro Marketing - 277-278 The Relevance of a Psychological Perspective in Marketing and Consumer Behavior. Introduction
by Edoardo Lozza - 279-300 Drawing Problem Gamblers’ Profile in Italy: A Comprehensive Categorization from a Behavioral, Psychological, and Socio-demographic Perspective
by Giulia Sesini & Cinzia Castiglioni & Stefano De Vita & Benedetta Cesti & Guendalina Graffigna - 301-328 Antecedents of Attitudes Towards Advertising in the New Paradigm: An Empirical Study
by P.V. Sanesh & Anupam Narula & Naseem Abidi - 329-358 Impact of Color on Consumer’s Psychology: Systematic Literature Review
by Kawtar Oubdi & Zineb Ouazzani Touhami - 359-388 Lessons from an Uncontrollable Health Crisis: Intention to Travel in the Pre- and Post-vaccine Era
by Sandro Castaldo & Andrea Ciacci & Lara Penco & Giorgia Profumo - 389-418 Legality Rating Communication: An Opportunity for Service Companies
by Maria Fedele & Simona D'Amico & Aysan Bashirpour Bonab & Vincenzo Formianso - 419-448 Rebranding: History vs Innovation in the Fashion Industry
by Maria Carmela Ostillio & Martina Scandura - 449-470 Il ruolo della strumentazione di marketing digitale nella vendita diretta. Un’indagine sulla rete di PEF S.p.A
by Carolina Guerini & Alberto Cusi - 471-472 Recensioni
by Cinzia Castiglioni
2024, Issue 1
- 3-6 Editoriale: Promuovere consumi alimentari sostenibili è una questione di psicologia!
by Guendalina Graffigna - 7-10 Reviewers 2023
by Micro & Macro Marketing - 11-18 Marketing for Start-Up. Introduction
by Lorenzo Zanni & Tommaso Pucci & Marco Remondino - 19-48 Unveiling the Role of Marketing in the Opportunity Identification and Framing of Deep Tech Startups
by Nicoletta Buratti & Francesco Vitellaro - 49-82 Marketing for Deep-Tech Start-Ups. An Analysis from Two Perspectives
by Maria Colurcio & Monia Melia & Angela Caridà - 61-188 Artificial Intelligence and Generation Z: Evidence from Tourism and Hospitality
by Veronica Marozzo & Valeria Schifilliti & Tindara Abbate - 83-108 Technological and Marketing Capabilities in the Innovative High-Tech Startups Domain
by Alessandra Costa & Veronica Marozzo & Tindara Abbate - 109-130 An Analysis of the Importance of Marketing in the Acquisition Process
by Niccolò Fiorini & Elena Casprini - 131-160 Corporate re-branding: A systematic literature review and research agenda
by Simona D'Amico - 189-224 Analysing Gen Z Behaviour Through Binoculars. A Closer Look at Private and Public Sustainable Habits
by Micol Batelli & Francesco Testa & Vinicio Di Iorio & Marco Frey - 225-242 Memory Tourism and the Vajont Disaster: Exploring Experiences and Emotions
by Michela Cesarina Mason & Andrea Moretti & Gioele Zamparo - 243-260 Italy: Not Only Made in, but Above All Sense of
by Mariano Bella & Luciano Mauro - 261-263 Recensioni
by Cinzia Castiglioni
2023, Issue 3
- 443-460 Editoriale: Un caleidoscopio di scelte sostenibili come risposta a un futuro incerto
by Francesca Setiffi - 447-460 Introduction: Navigating Consumer Ideologies amidst Uncertainty
by Marco Balzano & Donata Vianelli - 461-488 Why Do We Eat Out? Evidence from a Meta-analysis Based on Theory of Planned Behaviour
by Paolo Cunico - 489-514 Changes in an unstable world. Environment, technology and consumption
by Ariela Mortara & Rosantonietta Scramaglia - 515-532 The Recovery of Mental Frameworks from the Past: Neo-Frugality as a Renewed Consumer Ideology
by Cinzia Castiglioni & Giulia Sesini & Edoardo Lozza - 533-558 Ethical Consumption and the Shift towards Sustainable Behaviour: A Comparative Approach between Pre and During Pandemic Consumers
by Silvia Platania & Martina Morando & Giuseppe Santisi - 559-572 Packaging as a Tool for Product Enhancement. Summary Manifest on Recent Literature from a Marketing Perspective
by Guido Cristini & Cristina Zerbini - 573-582 Intervista a Silvia Bagliani, Mondeleˉz Italia
by Guido Cristini - 585-600 Between Innovation and Tradition: Demand and Supply in the Italian Audiovisual Industry
by Myriam Caratù - 601-602 Recensioni
by Edoardo Lozza
2023, Issue 2
- 239-247 Editoriale: Marketing Automation and the Case of Programmatic Advertising
by Simone Guercini - 247-248 M&MM Award 2022
by Micro & Macro Marketing - 251-254 Introduzione. Generation Z and New Consumptions Models: Attitudes, Intentions and Behaviors (II part)
by Vittoria Marino & Letizia Lo Presti - 255-280 How Does Generation Z Relate to Brands Through Vocal Dialogue? Four-Types Relationships in the Field of Voice Assistants
by Michela Patrizi & Maria Vernuccio - 281-310 Framing Generation Z’s Purchasing Process: A Mixed Method Approach
by Giada Salvietti & Silvia Ranfagni & Danio Berti - 311-336 Psychology of Money and New Methods of Payment. Generational Differences Towards a Cashless Society
by Cinzia Castiglioni & Giulia Sesini & Harriet Pinel & Edoardo Lozza - 337-366 Exploring Gen Zers Attitudes Toward a More Sustainable Diet
by Luigi Monsurrò & Martina Di Cioccio & Cristoforo Losito & Carmela Donato - 367-392 The Return of Reality: Contemporary Marketing beyond Postmodernist Antirealism
by Francesco Casarin & Matteo Giannasi - 393-416 Strategic priorities for brand growth: The S. Pellegrino case
by Giuseppe Bertoli & Bruno Busacca & Maria Carmela Ostillio - 417-436 Brand Value for Fruit and Vegetables: Evidences from the Italian Market
by Sabrina Latusi & Massimiliano Fissore & Matteo Fazio - 437-439 Recensioni
by Edoardo Lozza
2023, Issue 1
- 3-8 Editoriale: La globalizzazione disattesa
by Tiziano Vescovi - 9-13 Reviewers 2022
by Micro & Macro Marketing - 13-20 Introduzione. Generation Z and New Consumptions Models: Attitudes, Intentions and Behaviors
by Vittoria Marino & Letizia Lo Presti - 21-42 Generation Z Consumer’s Behaviors and Values During and Post-Pandemic. A Systematic and Critical Review
by Irene Fulco & Barbara Aquilani - 43-68 Investigating Circular Behavior Adoption across Gen Z: The Role of Perceived Value and Environmental Consciousness
by David D'Acunto & Silvia Blasi & Ilenia Confente & Ivan Russo - 69-94 Do Ethnocentrism and Food Neophobia Influence Touristic Behavior? An Investigation among Chinese Generation Z Individuals in Italy
by Gioele Zamparo - 95-120 Pre-owned Suits Me! Exploring Generation Z’s Purchase Behaviour towards Second-Hand Fashion
by Generoso Branca & Mario D'Arco & Riccardo Resciniti - 121-146 Generation Z: Values and Motivations Fostering Ethical Consumption
by Michelle Bonera & Giulia Miniero & Anna Paola Codini - 121-146 Virtual Reality Technology Integration in Tourism Experiences: The Role of Psychological Flow, Positive Emotions, Intrusiveness and Perceived Usefulness
by Andrea Sestino & Carlo Mantini & Cesare Amatulli - 181-206 How Can Point-of-Purchase Displays (PoPs) Be a Joint In- Store Marketing Tool? Toward a Shared Vision in Channel Relationships
by Andrea Runfola & Marina Gigliotti & Francesco Rizzi & Luca Ferrucci - 207-232 Markets and Marketing at social media times
by Andreina Mandelli & Alessandro Arbore & Chiara Piancatelli - 233-235 Recensioni
by Andrea Gaggioli
2022, Issue 3
- 377-381 Editoriale: Turismo, immagine del paese, made in Italy
by Giuseppe Bertoli - 385-388 Introduzione. La Cina cambia
by Tiziano Vescovi - 389-413 Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19
by Elena Cedrola & Lala Hu - 415-456 Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands
by Marco Francesco Mazzù & Enrico Plateo & Angelo Baccelloni & Ludovico Lavini & Piera Finistauri - 457-478 Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges
by Francesca Hansstein - 481-505 Transforming the Business Offering from Products to Solutions. An Inquiry into the Textile Industry
by Clemente Bottani & Matteo Dominidiato & Annalisa Tunisini - 507-521 An Empirical Investigation on Some Goods of the Non-Alcoholic Beverage Industry. La-Aids with Dynamic Model for Italian Markets of Bottled Waters, Soft-Drinks, and Juices
by Francesco Scalamonti - 525-544 Chinese Consumer Culture and Marketing Choice. Three Case Studies
by Tiziano Vescovi - 547-563 Covid-19 & Consumers’ Behaviors and Preferences: Is a Renewed Love for Home Greenery a Feature of the New Normal Lifestyles?
by Carolina Guerini & Federica Ilaria Fornaciari - 567-568 Recensioni
by Edoardo Lozza
2022, Issue 2
- 157-162 Editoriale. La pandemia da Covid-19 e il valore sociale del marketing: opportunità e prospettive
by Micro & Macro Marketing - 163-164 Award
by Giuseppe Bertoli - 167-192 Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter?
by Mario D'Arco & Generoso Branca & Vittoria Marino & Riccardo Resciniti - 193-213 Measuring Brand-Influencer Visual Congruence on Instagram Using Deep Learning and Automated Image Recognition
by Adam Elwood & Alessandro Rozza & Elanor Colleoni & Angelo Miglietta - 215-244 Retail and New Technologies in Fashion. Effects on Shopping Experience and Brand «Luxuryfication»
by Andrea Sestino & Cesare Amatulli & Matteo De Angelis - 245-273 Product Placement in Italian Movies: The Analysis of Consistency between Brands and Narrative Structure as a Critical Success Factor from Practitioners’ Perspective
by Giulia Amadio - 276-308 The role of Geographical Indications in the European Union. A systematic literature review
by Andrea Roberto Musolino & Chiara Bartoli & Alberto Mattiacci & Enrico Bonetti - 309-330 Web Reputation and High-End Hotels: Staff-guest Dynamics Behind Online Reviews
by Fabio Gaspani - 333-354 Louis Vuitton × Supreme. Collaboration between Luxury and Streetwear Brands
by Maria Carmela Ostillio & Caterina Barberi - 357-365 The role and evolution of phygital
by Giovanni Ventrelli & Anna Zinola - 369-372 Recensioni
by Luca P. Vecchio
2022, Issue 1
- 3-5 Editoriale: Il marketing e la pandemia
by Vanni Codeluppi - 7-8 Reviewers 2021
by Micro & Macro Marketing - 11-34 Brembo: An industrial luxury icon
by Giuseppe Pedeliento - 35-69 Consumer Behaviors and Marketing Strategies of Cosmetic Com- panies. An Exploratory Study
by Tonino Pencarelli & Elisabetta Savelli & Selene Tombari - 71-96 An Experience Warehouse on the Internet. What Happens in Tourism?
by Francesca Rivetti & Mirella Migliaccio - 97-114 Space food: For a few or for everyone?
by Maria Cristina Martinengo & Monica Gilli & Paola De Bernardi & Alberto Bertello - 117-134 Vibram: How Digital Marketing Enabled the Digital Transformation
by Andreina Mandelli & Chiara Piancatelli & Alessandro Arbore - 137-145 Vocazione alla ricerca e innovazione mirata: la ricetta per essere leader nel settore farmaceutico. Intervista ad Alberto Chiesi (Presidente del Gruppo Chiesi)
by Guido Cristini - 149-152 Recensioni
by Nathan Sorin
2021, Issue 3
- 503-507 Editoriale. Rethinking Marketing in the Age of Artificial Intelligence
by Margherita Pagani - 511-516 The New Life of Marketing Research. The Insight Imperative. Introduction
by Alberto Mattiacci - 517-520 The New Life of Marketing Research. The Insight Imperative. This Issue
by Alberto Mattiacci & Fabiola Sfodera - 521-546 Advances in Neuroscience and Its Application in Economics and Marketing Research
by Ana Martinez-Levy & Patrizia Cherubino & Dario Rossi & María-Trinidad Herrero Ezquerro & Arianna Trettel & Fabio Babiloni - 547-568 A Multistep Strategy for Analyzing Consumer Generated Data
by Isabella Mingo & Prend Kola - 569-592 Niche Marketing. A Research on Food for Specific Groups
by Patrizia de Luca & Yalda Maria Jahangiri - 593-614 Willingness to Pay for Functional Foods in Europe and Asia: An Empirical Study in the UK and Japan
by Mitsunori Hirogaki - 617-646 Premium Private Label: Willingness to Buy and Willingness to Pay in Online Channel
by Giuseppe Bertoli & Bruno Busacca & Vittoria Vaturi - 649-678 Good for You, Good for the Planet. Barilla’s Sustainability Strategy
by Guido Cristini & Cristina Zerbini - 681-699 Made in Italy in the Aftermath of the Covid-19 Pandemic
by Tullio Buccellato & Gianluca Santoni & Daria Taglioni - 703-706 Recensioni
by Edoardo Lozza
2021, Issue 2
- 261-270 Editoriale. Digitalizzazione e responsabilità: una prospettiva di marketing
by Guido Cristini & Renato Fiocca & Simone Guercini - 271-272 Award
by Giuseppe Bertoli - 275-278 Verso un’economia sostenibile: la prospettiva del marketing (seconda parte)
by Guido Cristini - 279-304 The Communication of Circular Value Propositions: The Role of Digital Touchpoints in the Customer Decision Journey
by Beatrice Re & Giovanna Magnani & Chiara Andreozzi - 305-332 How Sustainable Store Brands Drive Satisfaction, Trust and Loyalty Towards Grocery Retailers
by Silvia Bellini & Simone Aiolfi & Edoardo Sabbadin - 333-356 The Effect of Sustainable Package on Taste Perception of Healthy Foods
by Carmela Donato & Ada Maria Barone & Simona Romani - 357-380 Eu Ecolabel: The Role of Environmental Labels in the Purchasing Decision-Making Process
by Beatrice Luceri & Cristina Zerbini & Donata Tania Vergura - 381-408 Sustainability and Supply Chain: Evidence from the Wine Industry
by Alberta Bernardi - 409-432 Towards the Development of Sustainable Tourism: The Accessibility of Websites for People with Disability
by Morena Pintori & Moreno Frau & Ludovica Moi - 435-458 The «sustainable ingredient» for the quality and international performance of agrifood products
by Alessandra De Chiara - 461-480 From E-commerce to Digital Transformation: The Case of Luisaviaroma
by Silvia Ranfagni - 483-496 Una riflessione sulle responsabilità dei clienti nel mondo digitale
by Renato Fiocca & Ivo Ferrario - 499-500 Recensioni
by Edoardo Lozza
2021, Issue 1
- 3-8 Editoriale. Il nuovo «locale» nelle strategie di marketing delle imprese globali
by Donata Vianelli - 9-10 Reviewers 2020
by Micro & Macro Marketing - 13-18 Verso un’economia sostenibile: la prospettiva del marketing
by Guido Cristini - 19-42 Sustainable Supply Chain Management: A Literature Review
by Guido Cristini & Cristina Zerbini & Giada Salvietti - 43-67 Company’s Risk/Reward Profile in the Sustainable Economy: What Role Can Marketing Play?
by Alfonso Siano & Agostino Vollero & Francesca Conte & Domenico Sardanelli - 69-87 Sustainable Consumer Behaviour: A Field Analysis of Italians’ Attitudes Towards Sustainable Consumption
by Piergiorgio Degli Esposti & Ariela Mortara & Geraldina Roberti - 89-112 Luxury and Sustainability: How Consumer-related Characteristics May Influence the Effectiveness of Different Sustainability Dimensions
by Cesare Amatulli & Matteo De Angelis & Veronica Spataro - 113-140 Perceptions and Implications of Product Sustainability and Product Authenticity in the Agri-food Sector: The Case of Organic Olive Oil in Spain
by Veronica Marozzo & Alfonso Vargas-Sánchez & Tindara Abbate & Augusto D'Amico & Elvira Tiziana La Rocca - 143-172 «Lactose-free» 2.0. Alignment and Mismatch in the Online Communication Exchange between Consumers and Brands of Lactose-free Products
by Greta Castellini & Mariarosaria Savarese & Martina Pizzoli & Guendalina Graffigna - 173-193 Why do you eat vegan food? Health doesn’t matter, ethics and spirit do
by Elisa Martinelli & Francesca De Canio & Giuseppe Nardin - 197-218 The Case Study of «Il Buon Gusto Italiano Business Network»
by Alessandra Tzannis & Elisa Martina Martinelli & Cinzia Castiglioni - 221-250 Digital Technology in the Retail Electric Power Market: State of the Art and Further Challenges
by Alessandro Loda - 253-257 Recensioni
by Edoardo Lozza & Renato Fiocca
2020, Issue 3
- 455-459 Editoriale: Ci sono «bullshit jobs» fra le professioni del marketing?
by Edoardo Lozza - 463-466 Il marketing del turismo nell’era digitale: nuove sfide, nuove opportunità
by Umberto Martini - 467-487 Tourist Behaviour and Hotel Hospitality. An Exploratory Investigation on the Impact of the Internet
by Ariela Mortara & Rosantonietta Scramaglia - 489-512 Mobile Instant Messaging Apps for Enhancing Tourist Engagement: Towards a Relational Profile of Digital Tourist
by Letizia Lo Presti & Giulio Maggiore & Vittoria Marino - 513-533 Digital Communication and Museum Experience. A Multichannel Approach
by Erica Del Vacchio & Roberta Gargiulo & Francesco Bifulco - 537-558 Image-based Social Media and Visual Content Analysis: Insights from a Literature Review
by Matilde Milanesi & Simone Guercini - 559-584 Social media listening. From text analysis to the interpretation of the meanings
by Elisabetta Risi & Guido Di Fraia - 585-607 How to Improve the Maternal Pathway for Migrant Women: Insights for Retention Strategies from Tuscany Region
by Manila Bonciani & Ilaria Corazza & Barbara Lupi & Sabina De Rosis - 611-628 Transparency of Digital Marketing and Consumer Protection
by Paolo Martinello - 629-643 Essere vicini alle persone: la sfida della distribuzione del futuro. Intervista a Francesco Pugliese
by Guido Cristini - 647-656 The Consumer Behaviour in a Post Pandemic World
by Anna Zinola
2020, Issue 2
- 247-249 Editoriale: Consumatori e ambiente: quale rapporto?
by Vanni Codeluppi - 251-252 Awards
by Giuseppe Bertoli - 255-259 Gli immigrati come nuovi consumatori e le politiche di marketing delle imprese
by Renato Fiocca & Edoardo Lozza & Eraldo Olivetta - 261-278 Immigrant Target Marketing and Communication Policies of Italian Companies
by Alessia Anzivino - 279-294 Migration and Identity Configuration. The Role of Consumption in the Process of Cultural Integration
by Cinzia Castiglioni & Edoardo Lozza - 295-324 Migrant consumers, celebrity culture and technosociality
by Angela Antonia Beccanulli & Silvia Biraghi & Rossella Gambetti - 327-351 Image and Imaginary of Italy and Made in Italy in Some Emerging Markets
by Alessandro De Nisco & Maria Rosaria Napolitano & Antonello D'Avino - 353-376 Manufacturers' Involvement in In-store Visual Merchandising, with a Focus on Digital Technologies
by Chiara Mauri & Karin Zaghi - 377-394 Retail Resilience and Proactive Policy
by Luca Zanderighi & Luigi Orsi - 395-415 Measuring the Effects of Video Advertising on Brand Associations
by Christian Caldato & Simone Benedetto & Francesca Checchinato - 419-430 The Fashion Journey Toward Inclusion
by Maria Carmela Ostillio & Caterina Antonucci - 433-445 Consumers at the Mercy of Agri-food Fake News: A Psychological Identikit
by Greta Castellini & Mariarosaria Savarese & Guendalina Graffigna - 449-451 Recensioni
by Micro & Macro Marketing
2020, Issue 1
- 3-7 Editoriale: The Actor or the Machine? The Strategic Marketing Decision-Maker Facing Digitalization
by Simone Guercini - 9-11 Reviewers 2019
by Micro & Macro Marketing - 15-18 Ravvivare la dimensione strategica del marketing attraverso processi di stakeholder engagement
by Maria Rosaria Napolitano & Angelo Riviezzo - 19-43 Stakeholder Engagement: Which Arrangements for Value Co- Creation?
by Michela Cesarina Mason & Silvia Iacuzzi & Paolo Fedele & Andrea Garlatti - 45-70 Investigating the Place of Origin Effect through a Stakeholder Perspective
by Sonia Caterina Giaccone & Rosario Faraci - 71-92 Heritage and Relationship Marketing for Italian agri-food firms
by Marta Maria Montella & Patrizia Silvestrelli - 95-121 The Future of Mobile Marketing in Italy: A Delphi Study
by Thomas Aichner & Paolo Coletti & Patrick Lombardo - 123-148 To Each Yachtsman His Port. A Benefit Segmentation for the Marinas Customers
by Clara Benevolo & Riccardo Spinelli - 149-167 The Dominant Ethic and the New Spirit of Veganism
by Niccolò Bertuzzi - 169-189 Food Made in Italy and Origin of the Primary Ingredient
by Marco Ginanneschi - 193-216 Tod’s Group between the Cultural Identity of Bel Paese and International Success
by Maria Rosaria Napolitano & Riccardo Resciniti & Floriana Fusco - 219-238 La comunicazione d’impresa secondo gli italiani
by Mauro Ferraresi - 241-243 Recensioni
by Edoardo Lozza
2019, Issue 3
- 395-400 Editoriale. La ricerca di M&MM: direzioni e proposte
by Albino Claudio Bosio - 401-406 Stakeholder engagement e marketing: una sfida da cogliere o già vinta?
by Maria Rosaria Napolitano & Angelo Riviezzo - 407-434 Stakeholder engagement and local brands: Results of an exploratory survey
by Gabriele Qualizza - 435-468 The Corporate Museum: Engagement and heritage management tool
by Floriana Iannone & Alessandra De Chiara - 469-492 Stakeholder engagement in value co-creation processes: The case of some experiences in tourism
by Pier Paolo Carrus & Giuseppe Melis - 493-520 From Experience and Outcome Measurement to the Health Professionals’ Engagement
by Sabina De Rosis & Francesca Pennucci & Sabina Nuti - 521-538 Consumer intelligence: A tool for marketing?
by Albino Claudio Bosio - 539-564 Consumers’ Reaction to Brands Political Activity
by Valentina Mazzoli & Laura Grazzini & Diletta Acuti & Raffaele Donvito - 565-590 The digital transition of market research in Italy
by Alessandro Gandolfo - 591-610 Online insurance and locus of control
by Chiara Bacilieri - 611-620 Intervista a Francesco Mutti, Presidente di Centromarca
by Guido Cristini - 621-622 Recensioni
by Anna Zinola
2019, Issue 2
- 219-222 Editoriale: Il «disengagement» del consumatore nella filiera agro-alimentare e l'urgenza di un nuovo patto di fiducia
by Guendalina Graffigna - 223-226 Award 2018
by Giuseppe Bertoli - 227-230 Online Marketing Research: New Trends and Challenges
by Silvia Ranfagni - 231-246 Behind and Inside the Screen. Different Research Methods for Social Research
by Ariela Mortara & Vittoria Sinisi - 247-266 Richiamo dei prodotti e brand association. Un'analisi netnografica
by Claudio Becagli & Monica Faraoni - 267-284 Measuring Matching among Brand Associations in the Fashion Online Communities
by Nedka Dechkova Nikiforova - 285-312 Framing the communication: The effectiveness of price promotion in the cash&carry format
by Guido Cristini & Maria Grazia Cardinali & Benedetta Grandi - 313-334 Private label in consumer dynamics
by Marcello Sansone & Annarita Colamatteo - 335-360 The shared value creation in the humanistic firm of Brunello Cucinelli
by Maria Rosaria Napolitano & Floriana Fusco - 361-388 Convergenze inaspettate... E se big data e neuromarketing «insieme» svelassero più di quanto conosciamo dei comportamenti di acquisto e consumo?
by Renato Fiocca - 389-390 Recensioni
by Edoardo Lozza
2019, Issue 1
- 3-8 Editoriale: La forza della diversità
by Renato Fiocca - 9-12 Reviewers 2018
by Micro & Macro Marketing - 13-20 Marketing in the Wine Business: Present Challenges and Future Developments. Introduction
by Lorenzo Zanni & Tommaso Pucci - 21-48 The Role of Environmental Certifications in the Wine Industry
by Elisabetta Savelli & Laura Bravi & Federica Murmura - 49-70 A New Generation for the Wine Industry
by Cecilia Casalegno & Chiara Giachino & Bernardo Bertoldi