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Handbuch Social-Media-Marketing
Editor
Listed:
- Christopher Zerres(Hochschule Offenburg)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-45784-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Christopher Zerres, 2024. "Social-Media-Marketing," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 3-21, Springer.
- Christian Solmecke, 2024. "Rechtliche Rahmenbedingungen von Social Media," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 23-39, Springer.
- Jan-Hinrik Schmidt, 2024. "Praktiken und Strukturen von Social Media aus kommunikationssoziologischer Perspektive," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 61-73, Springer.
- Michael Witzenleiter, 2024. "Social Media und KI," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 75-91, Springer.
- Christopher Zerres, 2024. "Die dunkle Seite von Social Media," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 93-114, Springer.
- Dirk Drechsler, 2024. "Data Analytics für Social Media," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 115-135, Springer.
- Alexander Decker, 2024. "Der Social-Media-Zyklus als strategischer Ansatz," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 159-182, Springer.
- Dirk Drechsler, 2024. "Risikomanagement für Social Media," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 137-158, Springer.
- Christopher Zerres, 2024. "Controlling von Social-Media-Marketing," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 251-269, Springer.
- Ralf T. Kreutzer, 2024. "Content-Marketing," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 229-249, Springer.
- Corina Pahrmann, 2024. "Ziele und Zielgruppen in Social Media," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 183-197, Springer.
- Andreas Mann & Sven Kilian, 2024. "Community-Marketing," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 311-337, Springer.
- Florian Litterst, 2024. "Social-Media-Advertising," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 339-355, Springer.
- Andreas Guber, 2024. "Social Media und Marktforschung," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 357-373, Springer.
- Rainer Alt & Olaf Reinhold, 2024. "Social CRM," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 375-394, Springer.
- Ralph Dannhäuser, 2024. "Social-Media-Recruiting," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 395-416, Springer.
- Annika Schach, 2024. "Influencer-Relations," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 417-440, Springer.
- Goetz Greve & Gregor Hopf, 2024. "Influencer Marketing – Funktionsweise, Anwendung und Erfolgsfaktoren," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 441-465, Springer.
- Thomas Breyer-Mayländer, 2024. "Social Media in der Medienbranche," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 487-506, Springer.
- Thomas Breyer-Mayländer & Marion Effing, 2024. "Social Media im kommunalen Marketing," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 507-529, Springer.
- Manfred Bruhn & Karsten Hadwich, 2024. "Social Media im Dienstleistungsbereich," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 531-546, Springer.
- Franziska Lehmann, 2024. "Social Media im B2B-Marketing," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 547-561, Springer.
- Sven-Oliver Funke, 2024. "Influencer-Marketing in der Baubranche," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 563-572, Springer.
- Leo Schacht, 2024. "Social Media für Behörden," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 573-589, Springer.
- Florian Hieß & Carina Kröpfl, 2024. "Community-Management," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 467-484, Springer.
- Gerrit Faust, 2024. "Social Media für die Kommunikation von Museen," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 627-645, Springer.
- Nadine Kadic & Ilja Almendinger & Daniel Heine, 2024. "Die Einführung von Instagram als Kommunikationsplattform in der Stadtverwaltung Dresden," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 607-625, Springer.
- Annika Middeldorf & Melanie Hansen, 2024. "#HalloFUBerlin: Die Freie Universität Berlin auf Social Media," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 647-654, Springer.
- Franziska Frese & Christoph Burmann, 2024. "Virtuelle Influencer und echte Bindungen," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 273-290, Springer.
- Julia Gisler & Johanna Gollnhofer, 2024. "Sinnfluencer," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 591-605, Springer.
- Benjamin Gust, 2024. "Zielgruppenorientierte Kommunikation in Social Media," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 199-211, Springer.
- Bruno Kollhorst, 2024. "Social Media im Versicherungsmarketing," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 655-669, Springer.
- Philipp M. Mähner & Charlotte Riede & Dieter K. Tscheulin, 2024. "Die Dualität des Neids im Kontext des Influencer-Marketings," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 291-310, Springer.
- Amiran Gelantia & David Gelantia & Dieter K. Tscheulin, 2024. "Social Media Marketing von Kommunalen Einrichtungen am Beispiel der Stadt Freiburg," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 691-706, Springer.
- Jana Schmidt & Jacqueline Rettschlag & Philip Marotz, 2024. "Social Media bei der Polizei," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 671-690, Springer.
- Dorothee Knoop & Benjamin Gust, 2024. "Social-Media-Agenturbriefing," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 213-228, Springer.
- Isabelle Bär & Christopher Zerres, 2024. "Social-Media-Monitoring," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 41-60, Springer.
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