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Social Media im kommunalen Marketing

In: Handbuch Social-Media-Marketing

Author

Listed:
  • Thomas Breyer-Mayländer

    (Hochschule Offenburg)

  • Marion Effing

    (IUNworld GmbH)

Abstract

Zusammenfassung Marketing in Kommunalverwaltungen muss sich an einige besondere Rahmenbedingungen anpassen – sei es rechtlicher, organisatorischer oder gesellschaftspolitischer Art. Dies bedeutet auch, dass das Marketinginstrument „Social Media“ bewusst und taktisch klug angewandt werden sollte. Die Relevanz dieses Instruments für die Kommunalverwaltungen ist groß. So hilft es nicht nur, Social Media strategisch einzubetten, sondern auch die Ziele klar zu setzen, sich der Zielgruppen und Rollen im Kontext Social Media bewusst zu sein und diese zielführend einzusetzen.

Suggested Citation

  • Thomas Breyer-Mayländer & Marion Effing, 2024. "Social Media im kommunalen Marketing," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 507-529, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45784-6_21
    DOI: 10.1007/978-3-658-45784-6_21
    as

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